From the perspective of business innovation, Haidilao may be laying out the plant protein market.
Recently, the topic of “Haidilao beef cubes becoming vegetarian” has rushed into the hot search list on Weibo. The reason is that some Haidilao stores have replaced the beef cubes on the small material self-service counter with the new vegetable protein product “Wei Mate”, and the original free spiced beef minced beef appeared on the menu at a price of 0.8 yuan per serving.
In response, Haidilao responded that (this move) is to guide consumers to actively try plant protein products, while also being able to continue to meet the needs of customers who love beef cubes.
As for the real reason for “Haidilao beef cubes becoming vegetarian”, Zhu Danpeng, a Chinese food industry analyst, told the media that he believes that it is mainly based on two aspects. Consider.
The latest financial report data released by Haidilao on March 1 shows that net profit in 2020 will drop by about 90% year-on-year.
On the first trading day after the announcement, Haidilao plunged nearly 5% in intraday trading. At the same time, many brokerages lowered the target price of Haidilao.
CICC stated that Haidilao expects its net profit to drop by about 90% year-on-year last year, which is worse than expected. Because the turnover rate has not yet recovered, and the expansion of new stores has exceeded expectations, the cost has risen, and the company’s 2020-22 profit forecasts have been lowered. 74%, 5% and 3% to reflect that it will take time for passenger traffic to recover.
Although CICC lowered its target price for Haidilao by 3% to HK$79.55, considering that the company is using its supply chain and management advantages to find new growth points, it maintains its “outperform” rating.
From the perspective of business innovation, Haidilao may be laying out the plant protein market.
According to statistics from Tianyan, some media found that Haidilao’s first-generation manager and director Gou Yiqun had registered and established “Kimotojia (Shanghai) Enterprise Development Co., Ltd.” in September last year, and the company has now applied for the registration of “Zhangchangzi” “Wooden Jiaxin Douhua Fanzhuang”, “Bencao Jia” and other trademarks.
After five consecutive trading days, Haidilao’s stock price finally began to rebound. At today’s close, the Hang Seng Index rose 0.47%, Haidilao rose 2.09%, and rose more than 8% at one time. In the previous six trading days, Haidilao has fallen by more than 16%.