Lei Jun said that this will be the last entrepreneurial project in his life, and he is willing to bet on all the achievements and reputation accumulated in his life.
Editor’s note: This article comes from Tencent Technology.
On the evening of March 30th, Xiaomi Group disclosed the news through the Hong Kong Stock Exchange and officially announced that it would officially enter the car manufacturing industry. This also made the content of the second day of Xiaomi’s spring new product launch in the evening highly anticipated.
At the press conference, Xiaomi not only brought its first folding screen mobile phone, MIX Fold, but also officially announced the car-making information at the press conference. Lei Jun said that this will be the last entrepreneurial project in his life, and he is willing to bet on all the achievements and reputation accumulated in his life.
Lei Jun talked about three entrepreneurial ventures and broke down on the spot, and announced the details of Xiaomi’s car manufacturing process
In the last forty minutes of the press conference, Lei Jun reviewed his past three ventures, including the establishment of Jinshan, the internal entrepreneur Joyo, and the establishment of Xiaomi Technology ten years ago.
Recalling that he would sell Excellence to Amazon. When Lei Jun met Bezos, the then CEO of Amazon, in 2017, Lei Jun burst into tears because of Bezos’s sentence “not taking good care of Excellence”.
Lei Jun announced at the press conference that Xiaomi made a car, and announced that this will be his fourth entrepreneurial venture in his life, and it will also be his last entrepreneurial project. He is willing to overwhelm all the achievements and reputation accumulated in his life. .
Different from previous media rumors, Xiaomi announced the specific content of the car built by Xiaomi in the announcement on the evening of the 30th, and Lei Jun also made an interpretation on the spot. It includes three key core information:
First of all, Xiaomi established a subsidiary company, which will invest more than 100 billion yuan in ten years. Lei Jun also announced on the spot that Xiaomi’s cash will be paid by the end of 2020.The reserve has reached 108 billion yuan, which is enough for the investment cost of Xiaomi’s car manufacturing process in the next ten years;
Secondly, unlike previous media reports, Lei Jun confirmed that all cars built by Xiaomi will be funded by Xiaomi, and Xiaomi has no financing plan for the time being;
In the end, Lei Jun will personally lead the team as the CEO of the smart car business.
And Lei Jun also talked about the timetable for Xiaomi to build cars at the press conference. He said that Xiaomi only officially started investigating the electric vehicle project on January 15.
Restart the MIX product line, and the first folding screen mobile phone is launched, priced at 10,000 yuan
Xiaomi releases MIX Fold: Lei Jun’s first mass-produced 10,000 yuan machine is here
Building a car allowed Xiaomi to start the next decade of entrepreneurship. In the past ten years, Lei Jun and his Xiaomi finally realized their previous wish: Xiaomi mobile phones will impact the high-end market model matrix.
At the press conference on the 29th, Xiaomi released two products, 11 Pro and 11 Ultra. The latter has also become one of the best products in the Android camp. At the press conference on the 30th, Xiaomi mobile phones restarted MIX production.Pinxian, the first folding screen mobile phone was officially released, named MIX Fold.
Like the previous exposure, the Mi MIX Fold adopts an inward fold design. It has two internal and external screens, the external screen size is 6.52 inches, supports 90Hz refresh rate; MIX Fold has an 8.01 inches 2K resolution 10bit screen after unfolding, supports Dolby Vision.
In terms of core hardware, Mi MIX Fold is equipped with Qualcomm Snapdragon 888 processor, supplemented by a memory combination of LPDDR5+UFS 3.1, which is exactly the same as the Mi 11 Pro/Ultra released yesterday. This phone has two batteries with capacities of 2460mAh and 2560mAh respectively, for a total of 5020mAh, and supports 67W wired charging.
Lei Jun left two suspense before the press conference, one is the so-called liquid lens, and the other is the restart of the surging processor. Both of these new technologies were announced on Xiaomi MIX Fold.
Xiaomi designed a three-lens module for MIX Fold. The main camera is a Samsung HM2 with 108 million pixels, and the ultra-wide angle is a 13-megapixel lens with a 123° field of view. The third lens is a two-in-one telephoto and macro lens.
This lens adopts a new liquid lens design, using the principle of human eye bionics, a lens-like structure is formed by a transparent fluid wrapped in a film, instead of traditional optical lenses. Driven by a high-precision motor, the radius of curvature of the spherical surface can be changed to achieve 3X optical zoom, up to 30X telephoto, and a minimum focusing distance of 3cm.
The “New Surging Chip” is an imaging chip named “The Surging C1”. Xiaomi introduced this chip is a two-year investment of 140 million in research and development by Xiaomi.The products built at the cost of development have high performance, low CPU and memory usage characteristics, and are improved in 3A algorithm, low light focusing ability and image quality, bringing more accurate auto white balance, auto focus, auto exposure and imaging quality.
It is understood that this Surging C1 is a chip developed by Xiaomi and handed over to TSMC. It is the first ISP chip developed by Xiaomi.
The price of MIX Fold is very expensive, with a starting price of 9999 yuan, but compared to the folding screens of Samsung and Huawei, this price is nearly twice as cheap.
So far, Xiaomi has five high-end products, namely Mi 10S, Mi 11, Mi 11 Pro, Mi 11 Ultra and Mi MIX Fold, with prices ranging from 3,299 yuan to a maximum of 12,999 yuan, which is enough to cover the global mid-to-high-end smartphone market .