Break the circle, break the circle and then break the circle, how many laps does Luo Yonghao have to break?
Editor’s note: This article is from the micro-channel public number “love child norm” (ID: ifanr), Author: Wu Zhiqi.
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Have you ever thought that one day Luo Yonghao will open a special chat room to answer questions about the love entanglements of netizens?
Yes, he is here, and he also brought his good friends Cai Kangyong, Li Dan, Hulan, Er Zong, and Yang Li, who was on the cusp of the recent storm, to form an “emotional think tank.”
This is also the first live chat room series that Luo Yonghao broke again and opened.
Tonight, he switched to an emotional anchor again, turned into a confidant uncle, and said to everyone earnestly:
Don’t talk about feelings about anything.
01 Luo Yonghao turned into an emotional anchor, and talked about emotions without talking about cross talk
For the live broadcast of the first chat room, Luo Yonghao’s team specially opened a new account “Lao Luo and his friends”.
The live broadcast room officially started at 7:00 pm. Luo Yonghao and Mr. Er are already waiting in the live broadcast room at this time. The comment area has raised various questions about ambiguity, derailment, and marriage urging.
The second president will select the audience from it, connect with Li Dan, Cai Kangyong and others, and then he can talk to them directly to solve his own confusion.
Without the appearance of Luo Yonghao and Mr. Er, this kind of live chat room feel is really similar to clubhouse, and it feels very close to celebrities.
In the current half of the festival, Li Dan and Cai Kangyong will answer the audience’s questions, and Yang Li and Hulan will be on the court from nine o’clock.
The first emotional question was raised by a user who loves pets. She broke up with her boyfriend’s mother because she only wanted Fujian daughter-in-law, and then she felt that she could no longer find her ideal type.
The emotional field is Cai Kangyong’s area of expertise. He gently said as usual:
It should be because his mother doesn’t like you, she said that she must be someone who must be. This is not a natural disaster but a man-made disaster. The boy did not solve it. If he is with a boy, his mother’s problem will always exist.
In addition, people do not have an ideal type. Most people are with people who are not so ideal, so don’t be attached to the ideal type, just look for the feeling that makes your heart move.
As for the question of “should we get married when we are old”, Cai Kangyong also said in an orderly manner:
In fact, I am not qualified to answer this question, because no one has urged me to marry, but now people’s life span has been extended for many years. Whether you like it or not, you will live to be more than a hundred years old. I think it’s too early to get married. It’s difficult, so you don’t need to rush to propose.
For “what should I do if I can’t talk on a date with a girl”, Tsai Kangyong also patiently said:
When dating, the most important principle is to listen to the other person. I have a girl friend who came back from a date and said that the man understands her too much. In fact, the man is to let her talk freely and keep saying, um, yeah, how could this be? Well, so you don’t have to talk about it, it’s important to make the girl feel that you care and care about her.
Luo Yonghao praised Cai Kangyong after listening for half an hour:
How can Tsai Kangyong’s speeches always be so wise and interesting?The gain, I am now in my forties, and few people can teach me anything.
Li Dan is still very good at gagging, and here is more like a mischievous and interesting friend by your side.
Each time before answering a question, he would say, “First click on my avatar, you can follow me.”
After Cai Kang Yongjing answered in an orderly manner, he said:
Brother Kang Yong said very well! Like 康永哥的, click my profile picture to follow.
Finally Luo Yonghao couldn’t help it:
In this way, friends who like Li Dan, we send out Cai Kangyong’s book.
When Li Dan actually answered the question, for the first friend who couldn’t find the ideal type, he also smiled and said, “I clicked into your page and found that you have cats and dogs, it’s nice. You don’t need a man. “.
As for “Should you get married when you are old”, Li Dan thinks, “This thing is more expensive, so don’t experience it blindly.”
When the two guests have finished speaking, Luo Yonghao will also talk about his own point of view. He will start from his own experience, analyze and answer seriously, and always modestly say “a bit of immature view.”
Here, Luo Yonghao let Cai Kangyong and Li Dan become the protagonists here, and he is like a friend to receive conversations and intercourse.
When Yang Li and Hulan went online at 9 o’clock, they also showed their own style.
Someone asked Yang Li:
If the world becomes extinct and only today these male guests arrive on a deserted island, who would you choose to marry for human reproduction?
Yang Li smiled and said:
This is not the reason I care at all. I don’t want to get married, and I can’t hold it. If there are only these few humans in the world, then it will be extinct…
Afterwards, she probably felt that it seemed too casual, and then seriously added:
If you must choose one, I still choose Teacher Luo Yonghao. Because I feel that his temper is more protective of me. In addition, everyone at the talk show celebration banquet was gone. He is still drinking with us. He feels very sincere and passionate about life. Living with him should be very good. Energetic.
Hu Lan is a sensible and gentle representative. He did not criticize the parents when they asked netizens about their parents’ obstacles to their children’s marriage:
Parents must feel sorry for you. They must also consider the risks when they stop you. If you think about all these risks and want to be with her, then stay together.
The whole chat room was broadcast live, and it felt like a slower pace and more on-site accidents, including the silent situation of multiple audiences, inexplicable guest speeches, and so on.
However, Luo Yonghao was humorously led by him. When the audience said that Yang Li had a problem of silence, Luo Yonghao hesitated for a moment, and then questioned Yang Li:
Are you using a hammer phone?
At the beginning, the number of people in the live broadcast room reached 102,000. By half the time of the live broadcast, the number of people reached about 60,000. When it was about to end, the number of people was only 20,000.
Although it is not as popular as the first live broadcast with goods, Luo Yonghao’s first live chat room live broadcast is also his attempt in a new format.
Luo Yonghao no longer has the feeling of unfamiliarity and feeling at a loss as he did during the first live broadcast. Faced with many on-site situations, he can easily solve it.
Next, this chat room live broadcast will invite different guests to continue to broadcast every Thursday. Whether it is a good show or not is still worth watching.
02 Break the circle and then break the circle, how many laps does Luo Yonghao have to break?
It is not yet possible to say how successful this first attempt at live chat room is, but the new attempt is also worthy of recognition.
Besides the live broadcast, most of Luo Yonghao’s new circle-breaking actions are actually not favored by people.
Just after Lei Jun announced the day before yesterday that Xiaomi would start to “build cars” in the smart electric car industry, Luo Yonghao was also forced to catch the heat.
Someone posted:
Now let’s pray together, and hope that Teacher Luo Yonghao will not announce the construction of a car.
Later, Luo Yonghao reposted his Weibo response: “Don’t worry, Ben Ming Deng has no plans yet…”
It is nicknamed “the dark lamp of the industry” because Luo Yonghao, who has been on the path of pursuing his ideal, has encountered countless failures to break the circle.
The creation of Hammer Technology as a mobile phone failed; the release of communication software bullet text messages failed; the creation of a TNT workstation system failed; the investment of Ono e-cigarette failed; the failure to become the “Chief Fudge Officer” of Shark Technology…
Last year, in order to pay off the debt, he walked into the live-streaming sales circle under the tuyere, and finally his earnings began to pick up.
In order to sell more goods, he, who was nicknamed the “Enlightenment Mentor of Domestic Talk Show Actors”, went to participate in the talk show variety show.
In December last year, Luo Yonghao also appeared on the cover of “Mr. Fashion” and was selected as “Crossover Person of the Year”. However, due to high consumption restrictions, he took the 17-hour train to receive the award at the Mister Fashion Festival. He is 12Once again in “Mr. Fashion”.
Luo Yonghao said excitedly on the spot:
This award is actually very important to me. I won it once in 2008. In the following 12 years of difficult and happy years, with this award, I can tell those who give pointers to my dress. , You know a P, labor and capital are Mr. Fashion!
Today, it happens to be the first anniversary of Luo Yonghao’s live broadcast.
However, Luo Yonghao has not yet paid off the huge sum of 600 million he owed.
So, breaking the circle has become the strongest accelerator for live broadcast sales.
The more circles you enter, the more traffic you introduce, which means you can expand more people and bring more sales growth.
Therefore, in order to break more circles this year, Luo Yonghao is more than just an anchor and talk show.
He even formed a “Zuo Luo Orchestra” with Zuo Xiao Chua. On December 31 last year, he released his first song “Mortals Have Light”. Last month, he released a new single: “The Han of Jiangpu Street” “Only in the rainy season”.
Although the song has caused a fiery spread like a traffic star, unsurprisingly, the song comment area has also become a joke area.
Even the 999+ comments in the Net Yiyun no longer hurt the spring and sadness. The first hot comment is-“You left Hanting, and no one sleeps with me since then.”
Suspected seven-day general agent in Greater China said:
Hello, Teacher Luo, now we think of ten times the price for you to change the title of the song to Home Inn?
As for this year’s new trends, Luo Yonghao’s assistant to the live broadcast and the founder of “Make a Friend” Huang He said that Luo Yonghao will participate in at least three or four variety shows this year.
This is mainly because the ratio of men to women in their original live broadcastFor example, it is 9:1. After selling beauty makeup for a period of time, I won 8:2. After Luo Yonghao participated in the “Talk Show Conference” last year, the male to female ratio quickly became 7:3.
It can be seen that going to variety shows is still quite good for breaking the circle.
Next, will Luo Yonghao participate in the “Rap New Generation” variety show rap, participate in “I Am an Actor” as a crazy debt evader, and participate in “Creation Camp 2022” to transform into a dream prince?
Everything is worth looking forward to.
But the most likely one should be “Summer of the Band”.
After all, when Luo Yonghao was invited to record the show in “Summer of the Band”, he said that he planned to participate as a player.
Now the “Zuo Luo Band” has been organized. I heard that Luo Yonghao’s office often hears guitar sounds. During some leisure time outside the live broadcast, he will practice the piano by himself.
Ms. Luo will continue to insist. He mainly wants to enter the music world, so he tries his best to practice this guitar.
Huang He said.
However, live broadcast is still the most profitable channel for Luo Yonghao and the fastest way for Luo Yonghao to repay his debts.
03 Soul torture: When will Luo Yonghao be able to pay off his debt?
Wait until Luo Yonghao pays off his debts, he may move towards more obedience to his heart, without the burden of economic pressure.
After all, ideals are omnipotent, but ideals without money are absolutely impossible.
Speaking of which, after doing so many things, when will Luo Yonghao’s debts end?
This huge debt began in June 2018, when Hammer Technology’s capital chain broke.
At that time, a large amount of stagnant materials appeared after the factory was shut down, and the financial announced debt reached 600 million. At this time, heThe rumored masterpiece “True Legend” also officially opened.
Then, Luo Yonghao moved to the live broadcast industry. At that time, many people were not optimistic about Luo Yonghao’s delivery, but his first show turnover reached 180 million, nearly 50 million people watched the live broadcast, and the total number of sales exceeded 910,000. It has also become a phenomenon-level event for China’s live e-commerce.
But soon, his debut became the pinnacle. Although Luo Yonghao was promoted to the top anchor, the data of the next few live broadcasts were not satisfactory. Luo Yonghao frequently apologized and overturned frequently.
“The rhythm is too slow”, “I almost fell asleep”, “I didn’t buy a few goods, and I didn’t see the cross talk.”
The audience began to complain, and then Luo Yonghao also experienced disturbances such as being deceived by suppliers to sell fake woolen sweaters, poor product quality and returned goods complaints, but he handled it in good faith and even tripled the compensation every time.
Later, after various adjustments in product selection, supply chain, live broadcast format, services, after-sales, etc., the live broadcast slowly began to go smoothly, and more platforms were introduced on Douyin, including Suning, Vipshop, and NetEase. Yanxuan, Xiaomi Youpin, etc.
The introduction of large platforms gave their live broadcast room the first turning point. Suning Tesco’s GMV broke 200 million, which began to make the declining sales volume the first turning point.
Then, through the use of Pinduoduo’s logic, directly cooperating with distributors and distributors to reduce prices, it ushered in a second turning point.
In the end, signing contracts with stars such as Qi Wei, Li Dan, and Jike Junyi brought them the third turning point of the traffic dividend.
In January of this year, Luo Yonghao’s live broadcast achieved sales of 610 million, which is three times the record of his debut.
Soon, Luo Yonghao paid off two-thirds of his debt-400 million yuan.
Of course, these days, he is said to work 105 hours a week, 7 days a week. On average, 48-year-old Luo Yonghao has to work at least 15 hours a day.
Now, according to statistics from Feigua, as of March 24 this year, Luo Yonghao’s live-streaming GMV on Douyin has broken 3.1 billion, and his fans have risen from 1 million before the premiere to 16.66 million.
Next, in order to pay off the debt, Luo Yonghao will continue to play new ways in the live broadcast room.
Huang He said that they will launch the “Make Friends” brand and build “Make Friends” into a comprehensive department store.
This means that in the future, the brand will have a variety of vertical numbers, such as “make a friend” beauty number, “make a friend” clothing number, “make a friend” gourmet number, and “make a friend” “Home appliance number.
Unlike other platforms, the attractiveness of the live broadcast room mainly depends on the anchor and the apprentices they cultivated. Luo Yonghao and the others want to cultivate a “live broadcast mall” with a brand as the core.
Actually, live streaming requires long-term development. It does not rely on traffic, but a complete system and product guarantee.
I believe that within a few months, Luo Yonghao will be able to pay off his debt.
However, it is difficult to say whether Luo Yonghao will continue to work hard in the live broadcast sales industry. After all, he once said frankly that live broadcasting was not his ideal. After 7 months of live broadcasting, he said:
Live broadcast brought me great satisfaction.
But just like this trial of a new form of live chat room, just like the lyrics of Luo Yonghao’s first single “Mortals Have Light”, in the face of unknown ups and downs, the most important thing is After hesitating, worrying and hesitating, I finally decided to move forward because:
There is no mountain that cannot be overcome in the whole world, and hesitant courage is more powerful than courage.