Jobs’s abandoned stylus design was picked up by Cook.
The apples that are not worthwhile are playing the face of Jobs.
August 19th news, Taiwan’s “Economic Daily” reported that the new iPhone will be the first to support the Apple Pencil stylus, the purpose is to increase selling points, stimulate sales.
And Apple’s selling point was once squandered by Steve Jobs. When the first iPhone was released in 2007, Jobs said: “The stylus? NO, who wants that thing, you have to take it out, run out I have to put it back, and once I lose it, I don’t want a stylus.” This may be the psychology of some fruit powder now.
The stylus design that Jobs abandoned was picked up by Cook. The first generation of Apple Pencil was released in September 2015. It only matched the iPad Pro product in the early days. In the past two years, the sixth generation iPad and iPad Mini and iPad Air were also supported. In October 2018, Apple released the second generation of Apple Pencil. The first and second generation stylus are currently sold at Tmall Apple’s flagship store for 722 yuan and 973 yuan respectively.
The current mobile device’s screen is getting bigger and bigger. The original iPhone is only 3.5 inches. This year’s iPhone 11 Pro Max is predicted to be 6.5 inches. Apple chose to support the stylus on the iPhone or have this consideration. With high sensitivity and low latency, Apple Pencil can cover mobile office needs with corresponding notes, manuscripts and hand-drawn apps.
Apple’s mobile phone gradually lost its leading position in the global market. The iPhone released last year was in decline due to lack of new sales. According to a report from Counterpoint, the iPhone shipped about 36.4 million units in the second quarter of this year, a year-on-year decline of 11.9%. The Chinese market has less than 6 million units shipped, with a market share of only 5.9%.
The best selling in different models is iPhone XR, which accounts for 67% of shipments, mainly due to price reduction promotions, iPhone XR phone prices From the initial 6,499 yuan all the way down 6,000 yuan, 5,500 yuan.
Apple needs to rely on the new iPhone to increase overall shipments. In order to avoid another encounter with Waterloo, Apple is first prepared to upgrade from dual camera to three cameras in the camera configuration, and now it is playing the stylus.
The current mainstream mobile phone manufacturers have Samsung’s stylus design. On August 8th, Samsung’s new Note 10 series is equipped with a new generation of hand-written S-Pen, which supports creation in the AR scene. But Samsung’s stylus is compatible with mobile phones. The new iPhone introduces Apple Pencil. The stylus is an accessory. It needs to be purchased separately. The price is nearly 1,000 yuan. It is mainly for iPhone XS series upgraded models (iPhone 11 Pro, iPhone). 11 Pro Max).
A few days ago, Apple CEO Tim Cook and President Donald Trump met with anxiety and said that the addition of tariffs would damage Apple’s competitiveness and put it at a disadvantage in its competition with Samsung. Apple’s mobile phone Q2 global shipments lost to Samsung, Huawei, Q3 earnings in the iPhone sales revenue in the first time fell below 50%, which is enough for Apple to worry.
The iPhone XR and iPhone Xs were cold last year, indicating that users are not paying for the price of over 10,000 yuan. If the new iPhone that does not support 5G this year continues to have high pricing, I am afraid that it will be even more unattended.
With limited space-cutting space, Apple is targeting the hardware. The Japanese news blog Macotakara broke the news that the new iPhone 11 will be able to wirelessly charge Apple’s smart watch watch and wireless headset AirPods. The new iPhone now supports the Apple Pencil stylus for the first time. It can also drive the sales of Apple Pencil when it increases sales of mobile phones.
The iPhone that lacks creativity every year is mainly based on rumors and selling points, but it is afraid that the iPhone will not play new tricks in September, and the selling point will be ridiculous.