In the second quarter, the App Store has more than 200,000 products.
Editor’s note: This article is from WeChat public account “Product Hunter” (ID: qqchanpin), author Yan Ni.
This is the product hunter’s fifth app store list report, please readers check. We will launch such reports every month, every quarter, and every six months and every year.
In terms of data dimension and depth of analysis, our report has yet to be improved. Please give us more comments in the comments section. We will continue to improve and look forward to growing together.
Review of the first four reports:
“Footing friends are missing, interesting steps, who will save the App Store in June? 》
Targeting:
1,On the shelves: Q2 has more than 100,000 new products, and 133 models have entered the App Store’s top list, and almost all of the new social products are ” Fallen.”
2,Under the situation: Q2 has more than 200,000 products, and the well-known products such as Music, Netease, and Soul have all been taken off the shelf.
3,App Store Top 10: The Q2 total list is divided into 90 products, and the 18-day “fun keyboard” is off the shelf.
4,Top 10: Spot and Fly Chat two new social short-term social list, Snapchat launched a “denaturing filter” in the photography list Extremely momentary.
One, more than 100,000 new products on Q2. New social products are almost all “death”
1, Q2 has more than 100,000 new products, which is 9% higher than Q1
In 2019, Q2, the App Store has more than 100,000 products, which is 9% higher than Q1 (nearly 96,000), and is basically the same as Q2 in 2018.
The number of Q2 tools and business new products is over 10,000, and the number of games and lifestyle products is more than 9,000.
2, the game enters the top list of the top 300, and 16 models enter the top 10
More than 100,000 new products:
133 models Enter the Top of the App Store (hereafter referred to as the “Total List”) Top 300:
The game products are mostly in 89 models, and the tool products account for 11 models. The rest are distributed in entertainment, social, life, education and other categories.
In the Game category, there are 16 entries in the top 10:
Among them, Tencent’s “Jian Wang 3: Fingertips”, “Cloud Dream Four Songs”, “Fairy Tail”, “Sansheng Sanshi Shili Peach Blossom”, “Blue Moon Legend” 5 new games enter Top 10.
Netease’s “Sky Light Meet” and “Fort Front” two games have also ranked Top 10.
In Shopping category, Ali’s online e-commerce “Amoy Shop” was ranked 285 in the total ranking in May. After users purchase the products recommended by “Amoy Xiaopu” homepage, Can open a small shop. Users can share goods with acquaintances, and a certain percentage of commissions can be obtained after the products are successfully sold.
In addition to Tao Xiaopu, Ali also measured the social e-commerce products named “Taobao Master”. The model is similar to that of Tao Xiaopu. It will develop Taobao frequent customers into shopkeepers and share goods with their friends to earn. commission.
In the Social category, 4 new products entered the top 300:
Bytes jumped on May’s “Fly chat”, which was ranked 6th in the total list and 1st in the social list. However, the heat of the flight quickly cooled down. At the end of June, it fell to 1,000 in the total ranking.
“996, ICU”, which was ranked 1st in the paid social list, was attributed to the “overtime 996, hospitalization ICU” discussed by the whole people. However, at present, this product has not been searched in the App Store.
The sports community product that claims to be “making money while walking” “Fun Steps” has been removed from the shelves several times:
In May, due to alleged pyramid schemes, the interest steps attributed to “lifestyle” were removed from various app stores;
In June, Fun Steps was launched in the name of “social” products;
In early July, the fun step was again removed.
In the Photography & Video categoryIn the middle of the year, Chen Ou Jumei’s “Brushing Short Video” was launched in April. In July, he was sued for stealing short video and comment content. It has been removed from the App Store.
In the Entertainment category, the “Right speed version” that went live in May was once the “rightmost” product feature that was removed. In July, the far right officially resumed the shelves. At the same time, the far right speed version continued to decline to 300 in the entertainment category.
Second, Q2 has more than 200,000 products, and many well-known products have been removed.
Q2 has a total of more than 200,000 products. Compared with Q1 (nearly 240,000 products), the number of products dropped by 13%, but the number of shelves dropped by 5% in 2018. %.
Among them, the game products are the product category with the largest number of Q2 shelves, with a total of 35,000 models.
In addition, due to content remediation and other reasons, many well-known Q2 products have been removed from the Android App Store, and subsequently released in the App Store:
April 18, the audio is off the shelf
On May 1st, explore the next shelf;
On June 12, the fox friend was removed;
Soul was taken down on July 1;
On July 2nd, NetEase cloud music and oops were removed.
Exploration, Fox Friends, and Netease Cloud Music have been re-launched.
Three, Top 10 products:90 products are divided into the total list
· Top 10:It was divided by 90 products, and the 18-day “fun keyboard” was off the shelf
The Top 10 of the Q2 list has seen 90 products, most of which are distributed in the categories of games, shopping, photography and video.
There are more than 50 days of playing together, shuffling short videos, national drift and seven cat novels.
The “fun keyboard” that went live in January this year has become the most popular product in Q2. The fun keyboard is a mobile phone input method software, users can type on the interesting keyboard to get gold coins.
But on July 30th, the fun keyboard was removed from the App Store due to the involvement of “Shantou Marketing”.
On June 18th, the tool product of the Zeng Dengding list was “earthquake warning”. Due to the 6.0 earthquake in Changning, Sichuan, many residents received early warning information through television and mobile phones. Initiated a discussion among the whole people. However, the product quickly cooled down and fell to 1,000 in the total list at the end of June.
·Top 10 in the category:New products appear on social platforms
1, social list
There are 14 products on Q2 that appear on Top 10 of the social list, where:
QQ, Weibo, WeChat, and Xiaohongshu ranked the top 10 in the social list for 91 consecutive days.
6 products occupy the first place in the social list. In addition to Xiaohongshu, QQ, WeChat, and his interest, Spot and Feichao appeared briefly on the first place on the list.