According to people familiar with the matter, when the online video service goes live in November, Apple will launch a small selection of programs and then expand the program catalog more frequently in the coming months.
Editor’s note: This article is from Tencent Technology.
At the Internet service conference in March, Apple released an online video service (brand “Apple TV+”), which will be available in November, but Apple has not announced the price of video members. According to the latest news from foreign media, people familiar with the matter said that Apple’s video members were drafted at $9.99 a month.
According to foreign media reports, Apple entered the online video market. In fact, it follows the business model of Netflix, which is to launch high-quality original film and television content and earn revenue through membership payments.
Apple Network Video is also a project that the company is pushing the Internet services business. With the sharp decline in smartphone sales, Apple hopes that the service business will contribute $50 billion in revenue by 2020.
According to foreign media reports, people familiar with the matter said that when online video services went online in November, Apple will launch a small selection of programs and then expand the program catalog more frequently in the coming months.
These people said that as Apple establishes its own film and television copyright library, a free trial service may be launched. As the plan was not made public, these people were asked not to be named.
Before that, Apple Music became Apple’s most successful Internet service. Apple Music Services members are priced at $10 a month, and Apple does not offer free services like rival Spotify, but offers a three-month free trial period to let Apple mobile phone users around the world know about the service. So far, the number of members of Apple Music has exceeded 60 million.
The upcoming launch of video services means that the smartphone maker is entering an increasingly crowded field, with network video pioneers Neifei and Amazon being the industry leaders.
In the coming months, Disney, AT&T and NBC Universal, which are owned by Comcast, will also launch online video services.
All of these products are aimed at increasing cancellation of cableBundle each other and expand the membership.
According to foreign media reports, the first batch of Apple video services will include the TV show “The Morning Show”, Steven Spielberg’s “Amazing Stories”, and Jie “See” by Jason Momoa, Truth Be Told with Octavia Spencer, and a documentary about home, “Home” .
This Monday, the company released the second trailer for Morning Show, featuring Jennifer Aniston, Reese Witherspoon and Stevie. Starring stars such as Steve Carell.
It is reported that Apple’s online video service will be installed on Apple’s devices as part of the “Apple TV” application, and can also be accessed through third-party video devices, such as Roku and Amazon TV set-top boxes, as well as Samsung’s smart TVs. .
In the second quarter of this year, services accounted for a record 21% of Apple’s sales, while smartphones’ share of Apple’s total revenue fell below 50%.
Analysts said that Apple’s online video service may exceed 100 million members in the next five years, becoming the main challenger of Netflix and Amazon. According to the latest financial report data, Netfair’s video members at the end of the second quarter have exceeded 150 million.
According to people familiar with the matter, Apple is making significant investments in the video business, including a total investment of $300 million in the first two seasons of the “Dawn Show” TV series.
According to foreign media reports on Monday, before the launch of Apple’s online video, the company has committed a total of $6 billion to produce video content or purchase copyright.
In the negative side of film and television, Apple can’t compare with rivals like Naifei and Amazon. Analysts said that Netflix will invest $14 billion in original film production this year.
It is reported that Disney, NBC Universal and other film and television media companies have recently launched video services, and they have taken away the copyrights of some popular TV dramas (especially “Office” and “Friends”) from Naifei. Heavy money, to create high-quality movie and TV dramas, of which Naifei is spending 500 million US dollars to shoot three movies. (Tencent Technology Review / Cheng Hao)