Ong> As for why choose to start from the offline, Lu Yi said that scalp care is a process of enjoyment, the use of products need to match the environment and techniques.
Dongda Model is a mid- to high-end hairdressing chain brand. The stores are located in high-end shopping malls in first- and second-tier cities, ensuring the best environment first. Secondly, with the help of Dongtian’s many years of hairdressing experience, Qidi Hemei and Dongtian team have polished the entire service process, including techniques and machine use, hoping to bring consumers a good consumer experience.
As a company established in 1999, Dongtian has already penetrated into the upstream of product development and launched dozens of hair styling products. Dongda styling founder Li Dongtian said that he hopes to make Dongtian a lifestyle brand. Dongtian is now not only wired under the hair salon, own brand, but also a restaurant, gym, and then the medical beauty will be the focus of Dongtian. The direction is currently in cooperation with the largest beauty equipment company in the United States.
For Lu Yi’s “scalp care is a process of enjoyment”, Li Dongtian also agreed. He told that in the future, Dongtian will also consider expanding the small community store that only targets scalp hair care, making this enjoyment process more convenient.
This year, “He Wei Sheng” will focus on offline, and then will expand channels such as more cinemas, and initially complete cognitive education for consumers, and then invest in online promotion next year. . Qidi Hemei will continue to expand its product line. In addition to the existing anti-aging skin care products “Keuimei”, whitening skin care products “Korno” and hair growth products “He Weisheng”, oral health products will be launched next year.