Weak demand from core advertisers such as healthcare, gaming, finance and automotive logistics affects Baidu’s business revenue
文 | Daily Business Select
Baidu Q2 performance exceeded market expectations, but the second half of the year is not good
In the early morning of August 20, Baidu announced its second quarter performance report for 2019. According to the financial report, thanks to the rapid development of mobile services such as Baijia, smart small programs and Baidu App, Baidu’s revenue for the quarter increased by 1% year-on-year to RMB 26.3 billion, slightly higher than the market expectation of 25.77 billion yuan. Net profit fell 62% year-on-year to 2.4 billion yuan, significantly exceeding market expectations of 955.5 million yuan. After the earnings report, Baidu’s share price rose about 9.1%.
However, Baidu’s 1% revenue growth rate was the lowest in the past two years, and net profit performance was better than the previous quarter. In 2019, Baidu, Baidu appeared on the market due to the sharp decline in marketing expenses and advertising profit margin. First quarterly loss since then.
In the two business segments, Baidu’s main online marketing business revenue was 19.2 billion yuan (73% of total revenue), down 9% year-on-year, mainly due to medical, gaming, financial and The impact of weak demand from core advertisers such as automotive logistics. Other income was 7.1 billion yuan, a year-on-year increase of 44%, mainly benefiting from…
Editor’s comment: The outbreak of the headline product forced Baidu to pay attention to the construction of information flow content. Baidu has recently shown great content…
Bytes hopping to develop a new e-commerce app, can 1.5 billion traffic be realized by e-commerce?
According to its public number “Tech Planet”, following the “value point”, byte hopping is developing another e-commerce product, which is suspected to be strictly selected by the standard network.
Bytes beating response: “It is not the e-commerce that is strictly selected by the standard network. It is the official website of the previous hammer line, the service hammer mobile phone and some peripheral products.” Previously, the hammer mall website record has been changed to Beijing University. Eye Star Technology Co., Ltd., an indirect holding company for bytebeats. Previously, the hammer malls around 3C products and hammer products were being expanded. The types of products are expanding. At present, new SKUs have been added, including clothes, shoes and bags.
However, people close to the product revealed that the e-commerce product project was officially launched in February 2019, and the product was strictly selected by the standard network, involving ports such as apps, applets, and web pages. The product is still under development and has not yet entered the grayscale test phase. The name has not yet been determined.
Bytes are currently relying on advertising for its current realization, but recently its actions have been frequent, from online headline search to acquisition interaction.Encyclopedia, and now to the advancement of e-commerce business, it is not difficult to see that byte beating is being widely deployed to fill the product ecology while trying to find new business growth points.
Exploring self-operated e-commerce, there are good reasons for byte hopping – sitting in a huge traffic pool, if you can rely on e-commerce to cash in, open traffic to the closed loop of the transaction, revenue …
Editor’s comment: The biggest suspense is that the byte jumps at this time, is it possible to do a self-operated e-commerce? At present, most of the market share has been …
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