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Among them, in the first half of 2019, the GMV of the electricity supplier increased by 113.9% year-on-year to 3.8 billion yuan. Among them, 65% of GMV in June 2019 came from non-millet mobile phone users. E-commerce companies are moving away from Xiaomi mobile phones and become independent e-commerce platforms.
But it should be noted that the smartphone business is still the basic disk of Xiaomi, but the overseas market has become more and more important. Its overseas revenue has accounted for nearly half of the overall revenue. From the IDC data, the second quarter, Xiaomi Overseas mobile phone shipments have exceeded domestic.
Citizen’s mobile phone business is facing fierce competition both domestically and overseas. Therefore, it can be seen in the financial report that Xiaomi is getting rid of the label of his “mobile phone company”, but Xiaomi will have a tough time before the diversified new business has not fully stood still.