The use of nanotechnology for material production and fabric improvement, “RainSmile Yule” waterproof fabric can be mass-produced, and support for further product line development.
It was learned that “RainSmile Yule” has recently completed nearly 10 million angel rounds of financing. The investors are Jingshui Liushen Brand Management Co., Ltd., Picking Technology Co., Ltd. and Tianyu Rainwear Co., Ltd.
“Rainy” is one of many offline scenes. “Rainy Business” has spawned many creative design products in the new consumer market. “RainSmile Yule” cuts into the rainy scene, uses rainy products from nano materials, and produces products for “rainy scenes”.
“RainSmile Yule” product design
The umbrella market in China is around 27 billion yuan, and the global market is around 180 billion yuan. Among them, the high-end umbrella market is increasing at a rate of 30% every year, and the umbrella gradually evolves from a pure tool into a fashion and individual expression. “RainSmile Yule” is a super-hydrophobic umbrella with a contact angle of up to 167C (multi-hydrophobic identification standard: contact angle ≥150C°), which is a combination of nano-super-sparse material preparation, fabric hydrophobicity and textile fusion. Create Rainy products for mid- to high-end groups. Utilizing “Nano-superhydrophobic” technology, “RainSmile Yule” produces umbrellas with independent intellectual property rights, which can achieve “rainy and wet,< /span> Instantly collect umbrellas. The structure is light and strong. It solves the core pain points of using umbrellas in rainy days, avoiding the loss of umbrellas and the difficulty of storage due to the rain.
“RainSmile Yule” non-wet umbrella comparison chart
At present, “RainSmile Yule” has developed nearly 20 SKUs, and with from the media large (KOL promotion) traffic promotion, In the e-commerce platform, all-in-one agent sales, and sold to a number of boutiques, gift shops and high-end convenience stores. 2B, “RainSmile Yule” has been sold overseasMarket,Screening agent seller, currently and Distributors in South Korea, Japan, the United States and Spain have started business cooperation. “RainSmile Yule” has cooperated with Japanese umbrella brand Aurora and moonbat to provide comprehensive technical support for its products.
According to the data provided by “RainSmile Yule”, from 2018 to the present, “RainSmile Yule” has sold 300,000 umbrellas, with a user scale of 200,000 and a revenue of 2,900. Million. Among them, two Japanese overseas crowdfunding helped its non-stick umbrellas, which were priced at 4,000 yen (about 265 yuan), sold more than 17,000 in Japan.
Using nanomaterial technology for material production and fabric improvement, “RainSmile Rain” waterproof fabric can be mass-produced and support further product line development. According to Liu Tao, Director of Supply Chain of RainSmile Yule, the company will continue to develop the travel related product line under the rainy day scene, and use the umbrella to cut into the rainy days and travel related products such as clothing and luggage, and plan to expand in the future. Home scenes, development of tablecloths, baths and other home life products, deeper into more life scenes. In the sales channel, “RainSmile Yule” will focus on developing the domestic offline market, laying out new retail lines, further developing offline boutique sales channels, and trying to lay out automatic sales umbrellas for sales. A new attempt at the channel.
Team, “RainSmile Yule” CEO YuShang Chen once worked as a senior executive in Fortune 500 companies, resigned and started a business, and has extensive market experience. Liu Tao, a technical leader, graduated from Suzhou University and worked as a technical director in a large fabric manufacturing company. He has 6 years of experience in research and development of nanomaterials and finishing of fabrics. Design Director, Zhang Xin from the Central Saint Martins School of Design, has participated in John. Lewis, Land Rover and other cooperative projects.
This financing is mainly used for the company’s development in new retail and new media channels, and further improve its supply chain system.
Other new materials manufacturing products have been reported, including “Cosmic sandboxes for home textile products made from new aerospace materials. a>” and “OxiScience” using a polymer coating deodorization technique to produce a deodorant.
Extended reading:
Aiming at the umbrella market, the “Shared Umbrella” track was also popular in 2017. In 2008, the main participants in the market included drifting umbrellas, convenience bees, magic umbrellas, and umbrellas. As the industry presents an oligopolistic competition, it is expected that there will be only 2-3 companies profitable in scale in the future. The Whale Academy has released 2019 China shared umbrella industry The report analyzes and predicts the operation, market size and development trend of the industry from both supply and demand sides.
The reported items in the shared umbrella track also include “Rafting umbrella“, a shared umbrella brand “borrowing umbrella“.