From the farmland to the high-rise buildings, from the “sludge crossing” to the golden CBD, the Lujiazui complex has “raised high buildings on the flat ground” in the past 31 years. Regardless of the height, speed and volume, it has created a history of architecture in the world. Miracles were once called “cultural deserts” due to lack of cultural heritage. In early July, a brand-new urban cultural landmark was unveiled: Pudong Art Museum officially opened to the public. The main body of the art museum covers an area of ​​13,000 square meters, and it is the last piece of gold to be developed in the small Lujiazui area. From then on, when talking about Lujiazui, people are not only lined with skyscrapers and crowds, but also quiet, art buildings that blend with nature. The pure and white Pudong Art Museum is located in the core area of ​​Xiaolujiazui Riverside

The pure white Pudong Art Museum is located in the core area of ​​Xiaolujiazui Riverside

On July 27, the news followed “promoting the high-level reform and opening up of Pudong New Area to create socialist modernization. The “Leading Zone” focused interview activities came to this new Internet celebrity check-in place. The white Pudong Art Museum is located in the core area of ​​Xiaolujiazui Riverside. It is adjacent to the Shanghai International Convention Center to the north, extends to the bank of the Huangpu River to the west, and connects to the Oriental Pearl Tower via the garden square to the east. At the tip of Xiao Lujiazui, the world’s eye-catching area, space has long been reserved for the Pudong Art Museum. Under the appearance of the art gallery, what lies behind Pudong’s unremitting pursuit of the soft power of urban culture.

“At that time, this land was used for commercial office use. The choice we were given was to build an office building. We used a lot of brains about what to build.” Shanghai Lujiazui ( Xu Erjin, deputy secretary of the party committee and general manager of the Group) Co., Ltd., recalled to the news that at that time, the Pudong New Area District Committee, the district government and the Lujiazui Group felt that after nearly 30 years of construction, the prosperity of Lujiazui Financial City made of reinforced concrete was still Lacking some of the humanistic atmosphere and artistic heritage to make it more elegant and heavy, it was decided to use the last piece of gold to build the Pudong Art Museum in 2016. “The art museum is a public welfare project, which means that there is a lot to do in terms of economic benefits. Great sacrifice. But looking at it today, this decision is very correct.”

Xu Erjin said that there are more than 1,000 financial institutions in the Financial City. But the composition of the financial city is not only financial, not just a digital concept, but also a cultural habitat to show the charm of the city. “After the opening of the Pudong Art Museum, the passenger flow has been maintained at the level of 3,500 people per day. A large number of gold and white-collar workers in the financial city walked out of the high-rise buildings to visit the art museum. At the same time, art from all over the countryTechnical enthusiasts also gathered in the financial city to experience the urban spirit of Shanghai. Shanghai needs high-rise buildings as well as cultural landmarks to set off and support the city’s soft power and enhance the city’s cultural atmosphere and quality. “He believes that the Lujiazui Financial City must compete with the City of London, Manhattan, New York, etc., and inject art elements to go further.

As a public art institution, Pudong Art Museum Determined to become the first “audience-centered” art museum in Shanghai and even the whole country. “To be honest, we hope that the future Pudong Art Museum can become a museum where everyone can enjoy the world’s art treasures without going out of Shanghai. It realizes dislocation development and complementary functions with the existing art museum community in Shanghai, and builds an important urban public space. “Xu Erjin said that Pudong Art Museum will touch people’s hearts through wonderful art exhibitions and art activities, enhance citizens’ sense of belonging to culture, meet citizens’ spiritual and cultural needs, improve citizens’ spiritual temperament and civilized quality, and give full play to the art museum’s culture in urban development. Responsible. In the future, more excellent works of art from the world are expected to appear in this first exhibition, demonstrating the urban character of “being inclusive of all rivers, pursuing excellence, enlightened and wise, generous and modest”.

On July 15, the “Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting the High-Level Reform and Opening up of Pudong New Area to Build a Leading Area for Socialist Modernization” (hereinafter referred to as the “Opinions”) was officially released, giving Pudong New Area new major tasks for reform and opening up. Xu Erjin said, This has opened up a broader space for Pudong Art Museum to increase cooperation with international institutions in the field of art.

He revealed that after the leading district opinions were released, they have received many With the positive response of the national art institutions, the other parties took the initiative to negotiate, hoping to speed up the cooperation process. “Therefore, we have signed several letters of intent in the past few days, and there will be some implementation in the next two or three years, and we can look forward to it. The energy level of the exhibition will also be further improved. “In the next three years from the opening of the museum, Pudong Art Museum will focus on public welfare, art, and high-end, and strive to become an important booster for Shanghai’s cultural “soft power”.