Dong Mingzhu’s regret is that no matter how much she has loved Gree, no matter how much effort she has made for Gree, Gree never really belongs to her.
Editor’s note: This article is from WeChat public account “Gloem” (ID: hkstocks), the author is in the same boat.
Aussie’s round of guns last weekend, the people who eat melons are smashed, and many people still want to fight against Dong Mingzhu’s forbidden squad after the 80-year-old president called Chilling on Monday. As a result, at 12 o’clock on Monday night, Oaks did not release a big move.
However, the battle with Oaks is just a child’s house, and Miss Dong’s real dilemma is not here.
Gree is about to change, and Zhuhai State-owned Assets Supervision and Administration Commission will transfer 15% of its shares. As everyone knows, Gree’s management, represented by Dong Mingzhu, has always wanted to pick up this offer. However, yesterday, Gaochun Capital and Houpu Investment, both of them, took the money box to the door.
On the strength of funds, the two gold masters far surpassed Dong Mingzhu. On the relationship, they have nothing to do with Dong Mingzhu. This means that no matter who is the final winner, Dong Mingzhu’s situation will be very embarrassing, and even in the future she may be out of the game.
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Dong Mingzhu was born in an ordinary family in Nanjing in 1954. He graduated from the Wuhu Cadre Education College in Anhui Province and studied statistics. In 1975, 21-year-old Dong Mingzhu did an administrative work in a chemical research project in Nanjing.
According to the normal script, this family is innocent, but Miss Dong, who has no background, will become an ordinary Chinese woman: have an ordinary family, do an ordinary job, nine to five, End of his life.
If that’s the case, she will expect her to retire early when she is 65, so she can go home with her grandchildren and enjoy her old age.
However, Dong Mingzhu in the real world is an exception. Her life is like the one who believes that “I am by my life,” .
In 1990, 36-year-old Dong Mingzhu cameGo to Zhuhai and join Gree. No one thought of that day, a storm that swept the global air-conditioning industry would start here.
In 1992, her sales in Anhui exceeded 16 million yuan, accounting for one-eighth of the total Gree sales. Gree’s management was shocked. When she was transferred to Nanjing, where there was no crack in the market at the time, she did not expect that she would soon sign a 2 million yuan order, and in the following year, personal sales breakthrough. 36.5 million yuan.
A sales of 36.5 million yuan a year, even today is a golden transcript, and if you consider the pattern of China’s air-conditioning market around 1992, people will be even more surprised by Dong Mingzhu’s strength.
Today’s Gree is the No. 1 company in China’s air-conditioning industry. Before and after 1992, Gree was a “three-no” small company with “no equipment, no core technology, no supporting capacity”, with an annual output of 20,000 air conditioners. station. The so-called “production” is also self-adhesive, in fact, in addition to the plastic plate, the shell is Gree’s own production, other parts are all external procurement, factory assembly.
The first-line air-conditioning brands in China were Mitsubishi, Panasonic, Sanyo, Chunlan, and Huabao. They were lively, and Gree had nothing.
The unparalleled sales force made Dong Mingzhu earn money, but her character was strong and her temper was hot. She also dared to work hard with her work style. As usual, such a capable person should have been promoted, but she did not until the end of 1994, when the Gree backbone salesmen collectively quit, and when there was a serious crisis within the enterprise, they were able to become a service minister.
In 1996, in the cool summer, the air-conditioning industry suffered a severe winter, and major brands have cut prices, but Dong Mingzhu would rather let the market refuse to accept price cuts.
In that year, the marketing teams of domestic counterparts started with a hundred people, and Dong Mingzhu took a marketing team of only 24 people and met with his opponents. By the end of August, in the difficult situation, Dong Mingzhu insisted on giving a subsidy to the dealers according to the proportion of sales, which ultimately led to a 17% increase in sales of Gree.
From 1995 to 2005, under the leadership of Dong Mingzhu, Gree Electric’s sales team created the first 11 consecutive years of air-conditioning production and sales, sales revenue, and market share.
Today, more than 80% of global air conditioners are manufactured in China, and Gree is China’s first air-conditioning brand. It is obvious that Dong Mingzhu led Gree to the peak of his career.
Although it is a woman, Dong Mingzhu has nothing to do with the image of the “weak woman”. Instead, it was rated by the netizens as “the three most in China.”One of the women who provoke.
Some people in this world are born to be fearless warriors. This is undoubtedly an extremely rare talent. However, Dong Mingzhu’s misfortune is that no matter how hard she is, she is just a professional manager.
Gree, not the name of Dong.
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Before, Zhuhai SASAC responded to the central government’s policy call for mixed reform, and has decided to transfer 15% of the shares held by Gree Electric Appliances in its hands.
Like Guizhou Moutai, Gree Electric Appliances is one of the few “treasures” in the A-share market. Gree’s equity is worth a lot.
The basic price code issued by Zhuhai State-owned Assets Supervision and Administration Commission is: the transfer price is not less than 44.17 yuan / share; the transferee must be a single subject or concerted action; must pay 6.3 billion yuan to Gree Group before September 2 A huge deposit. According to Gree’s current price of 57.74, the transaction amount exceeds 50 billion yuan.
Many people in the industry believe that these shares, if they are picked up by Gree, represented by Dong Mingzhu, are the best result for Gree Electric. However, Gree’s equity needs to be bought in real money, and Gree’s management has no annual salary, but has no financial resources to pick up the plate.
A dedicated life for it, but found that it never belongs to you. The most painful love in the world is this.
In order to maintain control of Gree Electric, Dong Mingzhu once tried his best. In 2016, Yao Zhenhua of the Baoneng Department wanted to eat Gree Electric Appliances. Dong Mingzhu was desperate to fight against each other. The two sides were separated from each other and were once arrogant. In the end, under the help of the former “Fairy Theory” gunfire of the former Chairman of the China Securities Regulatory Commission, Yao’s defeated the North.
However, three years later, the situation is completely different. This time, the Zhuhai State-owned Assets Supervision and Administration Commission took the initiative to transfer equity, and the strong foreign aid has long surrendered.
Dong Mingzhu can’t afford this “hiring ceremony”, but there are many people with rich financial resources.