After accumulating channel resources and market resources, the new retail channel brand was incubated from 0-1.
Channel decentralization is becoming the development trend of the e-commerce industry. In addition to the traditional e-commerce platform, various new channels have emerged in the Internet environment, such as the large and small social traffic pools in the WeChat ecosystem, as well as the vibrato Short video channels represented by fast hands. However, for brands, lack of sensitivity to new channels, a large number of scattered channels are also time-consuming and inefficient, and inefficient.
The Pirate Technology to be introduced today was established in 2017. is a S2B distribution service provider for online new retail channels, providing new retail channels for the construction, management and operation of the brand. service.
Founder Jin Jia introduced, the new online retail channel of pirates can be divided into three major blocks: First, WeChat eco-e-commerce, including social e-commerce, community e-commerce, content e-commerce ( From the media), the sale of small program mall; the second is the short video channel such as vibrato, fast hand, and other community channels such as Xiaohongshu; the third is the distribution of Taobao, including Weibo KOL, Net Red Live, Taobao Purchasing, etc. .
At present, the pirates have reached cooperation with more than 50 social e-commerce platforms, more than 500 self-media public numbers above the waist, 10 self-media platform cooperation, covering more than 1,000 media outlets, in addition to More than 200 Taobao distribution stores, there are more than 30 KOL heads in Vibrato, Fast Hand and Little Red Book.
Unlike MCN, pirates have an upstream supply chain, and the role is the exclusive generation of brand new online retail channels. However, From a brand perspective, why are you willing to hand over these channels to third parties?
Golden armor explained that the brand valued traditional e-commerce channels such as Tmall, Jingdong and Vipshop, and the new channel resources built by the pirates are actually additional increments. And won’t touch its original cake. As mentioned above, it is not economical for a brand to integrate new and dispersed channels. The team of pirates has professional operational capabilities and is more efficient in doing this.
The early pirates tend to have their own brand of traffic, and they also choose beauty makeup, personal care, national fashion clothing, etc., which have certain growth potential and profitable space. Taking the cooperation of Beichun Laundry Liquid as an example, the brand has a strong supply chain integration capability. Last year, the team of pirates began to trade, and through the social e-commerce platform, the store launched a blast, with monthly sales of 20 million, at an event. The daily sales of the day reached more than 9 million.
The revenue source of this model is based on commodity price difference. From this perspective, pirates are actually the sales network of new retail channels. However, underThe one-step team will further provide medium- and large-scale brands with full case marketing services from channel to product. Pirates use a results-based profit model to ensure value for the brand: the team will sign a margin-to-gambling agreement with the brand to ensure more than 20 times the return (such as 100,000 market investment, Guaranteed to recover 2 million sales).
Founder Gold
According to the information provided by the team, the current pirates plan to control the brand within 30 years, and implement the end elimination system. The principle is how many new brands are added, and how many brands that do not perform well are eliminated. Guarantee the quality of service of the team. Now the company’s cooperative brands include Huaxizi, Beichun, ulike, and Huili. The amount of platform return in 2018 is 60 million, which is expected to double this year.
Golden armor said that after accumulating certain channel resources and market resources, the team will incubate brand new brands from 0-1. Currently pirates have successfully hatched a girlunderwear brandfordearme, who has completed the A round of financing.
The Pirates team consists of more than 30 people and is headquartered in Hangzhou. The core founding members are all from Ali.