According to sources, Samsung is seeking to make its second foldable device more affordable and thinner than the first folding phone “Galaxy Fold” launched this year.
Editor’s note: This article is from “Tencent Technology”, review: Hey, authorized to reprint.
On the folding phone, South Korea’s Samsung Electronics became the world’s first “crab-eater”, and Samsung’s first folding phone suffered some unsatisfactory when it went on the market. According to the latest news from foreign media, Samsung Electronics is preparing to launch a second folding device early next year, which is a luxury mobile phone that can be folded into a compact square shape.
According to foreign media reports, according to people familiar with the matter, the Korean smartphone giant is developing a mobile phone with a built-in 6.7-inch display. When it is folded inward like a flip, the display will be reduced to fit in the pocket. The square inside.
The source said that Samsung is seeking to make its second foldable device more affordable and thinner than the first folding phone “Galaxy Fold” launched this year.
However, one person familiar with the matter said that the launch of next-generation devices may depend on the performance of Samsung’s first folding phone after the upcoming mass release.
Samsung Electronics is working with American designer Thom Browne to design a second foldable phone that will appeal to a wider range of consumers, including those that are more versatile in terms of fashion, status and luxury than device technology. Interested consumers. For technology enthusiasts, Samsung’s second folding phone will have cutting-edge display technology to reinvigorate people’s feelings about flip phones in the past.
The company declined to comment on the development of unpublished products.
According to a person familiar with the matter, the new foldable phone will have a self-portrait at the top of the internal display, just like the recently released Samsung Galaxy Note 10. On the back panel of the phone, it will have two cameras. When the phone is turned on, the camera faces the back of the phone; when the phone is turned off, the camera orientation will reverse.
Technology market research firm CCS Insight analyst Ben Wood said: “I am curious, can a manufacturer introduce a flip design that allows you to fold half like a wallet, just like the iconic past Like the Motorola Razr phone. This may be what the world is waiting for.”
It is well known that in the past few years, global smartphones have experienced saturation and sales declines. Consumers believe that smartphones are becoming more and more similar, and there are fewer and fewer innovative features that make it hard to stimulate their interest in buying new phones. In this context, folding mobile phones are considered to be an innovative product for smartphone manufacturers to boost the market.Product.
However, the folding mobile phone is difficult to start, Huawei Technologies Co., Ltd. had to postpone the launch of Mate X, and Royole’s FlexPai made the critics feel bad.
Samsung’s first folding phone also had an embarrassing design flaw that forced it to postpone the Galaxy Fold’s official release date.
So far, all of these companies, as well as competitors Xiaomi and Oppo, have already pre-warned their folding phones, hoping to open the market that is expected to be the next high-growth consumer electronics market. The industry believes that the prospect of folding mobile phones is to combine the practicality of large-screen portable computers with the convenience of small mobile phones.
Since the lack of expansion into new markets or product categories, Samsung’s flagship handset sales have been declining recently, and the company is looking for a foldable phone as the next big growth engine.
The fierce competition from Huawei has eroded Samsung’s long-term leadership as the world’s largest mobile phone seller. Huawei is likely to take the top spot in the global smartphone market in the future.
The Galaxy Fold, which has the “winner” internal development name, is considered a symbol of Samsung’s innovation and leadership this year. However, the first mass-produced collapsible displays attracted the attention of smartphone enthusiasts with unexpected product quality issues, as the reviewers quickly discovered that the flexible display could not withstand the usual use for a few days.
Samsung Electronics has postponed the Galaxy Fold, which was scheduled to be released in April, to this month. Samsung is now committed to redesigning the Galaxy Fold. Galaxy Fold has a new protective film that wraps the screen and integrates it into the phone’s frame.
One of the key advantages of Samsung’s 6.7-inch foldable phone next year is that it’s basically the same shape as a smartphone: it will run the Android app in its native state. In contrast, the Galaxy Fold has a larger aspect ratio and a larger screen, so it requires the application to be customized or tuned to make the best use of its full size.
In some new technologies, Samsung is testing the use of ultra-thin glass (UTG) for the internal display of its next-generation foldable phone, which is only the thickness of glass traditionally used to protect smartphone displays. 3%. At the same time, the company wanted to ensure the durability of its foldable devices and avoid the re-emergence of the Galaxy Fold’s unreliable screen.
The above analyst Wood said: “I always think that the so-called ‘collapsible material’ is a solution to the problem at present. But I do believe that in the long run, flexible display will become a new device diversity Chapter of the catalyst.”