Regardless of the wind and the waves outside, your uncle is still your uncle.

In Beijing, there are two topics that will never go out of fashion:

One is the ticket, and the second is the house.

From the colleagues in the department that you don’t deal with, the strangers who are rushing into the subway, the primary school students who go to school with their backpacks, the cleaning aunts, the drip drivers, everyone can slap a house.

People who live in Beijing have heard more or less about the Wuli’s three brothers vying for me to grab, and when the Qinglong Lake’s “trouble” is eaten, you can also experience the phone line every three times. The salesman’s little brother’s sister’s anxiety and urgency. All in all, the situation of most of the new discs this year can be summed up in one word – “difficult”.

But there is a kind of house that the general public can’t say a few words: that is the mansion. Different from the hustle and bustle of the house, this year’s luxury market in Beijing can be described as the “tough guy” in the housing market.

In the past eight months, Beijing has sold a total of 326 first-hand luxury homes with a total price of 30 million+, which is 80% of last year’s volume. Among them, the number of luxury homes with an average price of more than 50 million has reached 132 sets, and the top singles with a total price of over 100 million have sold 53 sets. The total turnover of the 326 first-hand luxury homes was more than 17.4 billion yuan. Considering the delay in the construction of the construction committee, the actual transaction in the Beijing luxury market is definitely more exciting than the above.

Who is the mansion in the mansion?

Beijing luxury house, < /p>

(Data from the Kerry Research Center, the future can be organized)

What is a luxury home? Villa, courtyard, big flat? Perhaps everyone’s definition of a mansion is different. But one thing is definitely common, that is: expensive, not a house that the average middle class can afford.

But you also scored three or six. According to the data of the Liz line, from the supply trend of various price segments, the supply of new homes in luxury homes in 2017-2018 is concentrated between 15 million and 20 million, accounting for 53.79% in 2018, while the proportion of 30 million or more is 20.41%. . Compared to ordinary ten million luxury homes, 30 million+ can be called a “luxury house in a luxury home”.

According to Kerrley’s statistics, by the end of August 2019, there were 37 projects in Beijing that sold over 30 million luxury homes.

We selected the top of the top10 turnoverLuxury property. Hengda Li Palace topped the list with a turnover of 3.83 billion, and the Yunze Yufu won by number, ranking second with 56 sets of the highest volume. On the unit price, the fourth-ranked ocean lavie is riding a dust, the average area of ​​each set is as high as 1,483 square meters, and the average price is 120 million, which is the highest unit price in the top10 mansion in Beijing.

The total transaction volume of Beijing’s over 30 million luxury homes is 326 sets, and the top10 luxury homes have 227 sets of transactions, accounting for 70% of the total. The total turnover was 17.4 billion, while the top10 turnover was 13.3 billion, accounting for 76%.

At present, the supply of more than 30 million luxury homes is scarce, and there is no surplus supply in the top10.

Where are the luxury houses?

The location has always been regarded as the golden rule of real estate. Even Li Ka-shing has regarded “location, location, location” as the only way to invest in real estate.

However, we analyzed 37 luxury projects on the list in 2019, but found that their location did not fully follow the “principle of proximity.”

Beijing luxury home, < /p>

(Data from the Kerry Research Center, future habitation)

Half of the 37 luxury residential projects are far away from the Fifth Ring Road and even the Sixth Ring Road. On the other hand, the “big hidden in the city” is a luxury project in the second ring of the second ring. Xia Gongfu in Dongcheng District and Shangguotun in Xicheng District are typical of the wines are not afraid of the deep alleys. The third ring to the fourth ring is an intermediate belt, and there are 8 projects in it. The most interesting thing is that between the three rings and the fourth ring, there are three “nicknames” in Beijing, Mengmeng and the embassy.

Beijing luxury house, < /p>

(Data from the Kerry Research Center, the future can be organized)

From the perspective of administrative divisions, Chaoyang District is well-deservedThere are 17 luxury houses gathered here. But the sun is big, five east and west cities can not fit. Although the number of 17 sounds like a bunch, but actually from the south to the north, even if there is no traffic jam, it will take more than half an hour.

The second is Haidian District, which is famous for its luxurious mansion Wanliu Academy, West Diaoyutai and Shimao Xishan Longjing, as well as Yuanxitang and Yushu Linfeng, which have never heard of it. There is a luxury residential project in Mentougou, Daxing and Tongzhou Sub-centers. On the contrary, there are not many new luxury houses in Shunyi, which have been fragrant in the past, but at least 37 sets of Hengda Palace that sold over 100 million tycoons propped up the Shunyi brand. .

The new generation and the old face, who is more fragrant?

Although the Beijing Dinghao market has been blown out, most of them are concentrated in the later period. Many projects are old-fashioned with a history of ten years.

There is a well-known luxury house that has been inspected by the Beijing market for many years, whether it is the top of the list of Hengda Palace, Oceanwide International or Lavie. Not only did it sell well, but the name was also widely screamed.

And some projects, even if they haven’t heard of it, can identify a aging temperament from the beginning of the century.

There are some literati elegant Yushu Linfeng, which was built as early as 2006. The second-hand houses are sold in the wind and water, and there is still a set of shackles that have been sold for so many years.

Looking at the literally not knowing the meaning of Shangguo, in the Dafang Hutong, 1 km south of Xidan Joy City, a total of 2 buildings have been sold for more than 10 years and have not been sold out. Set, 1.2 billion is also considered to sell a set less.

It also sounds like a mysterious buff. In fact, I have played the missing Oriental Beverly Garden, and China has to hold the second Olympic Games. The R&F City, which has not yet sold out, is a luxury home. The “old face” in the market.

Of course, the old mansion is based on the accumulated reputation and strength to seize the opportunity, and the new generation of continuous power storage also has a relatively “can play” project. In the first half of the year, Shimao Xishan Longjing has sold 9 sets and sold 4 billion yuan. In fact, the transaction volume will be more. Moreover, according to the grapevine news, their performance in the second half of the year is basically not a problem.

Things are more expensive and rarer

The capital does not lack the rich, and according to the data of the 2017 Hurun Wealth Report, one out of every 83 people is a millionaire. Correspondingly, the mansion can be said to be a scarce item in Beijing.

According to the statistics of Liz, Beijing has supplied 1747 sets of luxury houses with more than 30 million in 2016-2018, while the same period was 30 million.The volume of luxury homes was 2,269, with a supply-to-sale ratio of 1:1.3. This indicates that the top luxury residential market is in a new and old rapid iteration period, and the market demand for luxury new homes is strong.

From the perspective of the supply of new homes, the market supply is obviously insufficient. The lack of supply of new homes has also made the luxury homes very active in the second-hand housing market. According to chain data, the number of luxury homes in the first half of this year increased by 34.4% year-on-year.

The market is in short supply, and policies and resources are increasingly restricting luxury homes. Under the limited real estate policy, the Beijing commercial housing market was completely restricted from the price and location of the land market at the source of development. The low-density land has been cut off. The top market is extremely weak, and the luxury houses within the fourth ring are even scarcer.

It can be predicted that the future luxury residential market will be even more expensive, and top luxury homes and large-scale luxury homes will also receive more attention.

The outside is the cold winter, and the inside is the heat wave. No matter what the wind is, your uncle is still your uncle.