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Frontline | Su Jianxun, author | Li Zhenliang

At 1 am on September 13, Apple’s 2019 Fall New Product Launch was held at the Steve Jobs Theater in California.

The author is on hand to lead everyone through the conference. This is the third time that Steve Jobs held a new product launch, the first time in 2017 to release Steve Jobs’s iPhone X.

live | Apple's Yuba iPhone conference, take you straight to the line

Two and a half hours before the start of the conference, at 7:30 am California time, I got the media ID of the Apple conference. The apple logo on the document is green (previously black). According to foreign media reports, Apple’s iPhone 11 will launch two new colors, green and purple, which echoes the colorful logo of the invitation to the conference.

One hour from the press conference, 36kr has arrived at Jobs Theatre, two kilometers from Apple’s headquarters apple park.

live | Apple's Yuba iPhone conference, take you straight to the line

Half an hour from the press conference, enter the Jobs Theater B2, the large screen shows the ever-changing color, colorful apple logo, the following picture is very similar to the logo of the Apple invitation.

live | Apple's Yuba iPhone conference, take you straight to the line

live | Apple's Yuba iPhone conference, take you straight to the line

The color of the logo on the big screen at the press conference is changing

Apple CEO Cook said after the debut, there will be very rich content and many major releases today.

The first product launched is a game subscription service Arcade, with more than 100 new games. It can only be used on Apple’s iPhone, Mac, iPad, and new games will be launched every month. Apple executives said at the scene, no other gaming service can launch so many games at the same time.

live | Apple's Yuba iPhone conference, take you straight to the line

Live Demo Arcade

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