Before the iPhone conference began, I noticed that the number of photographers who were invited to the Jobs Theatre was significantly more—meaning that the new iPhone might make a big fuss on the camera.
The iPhone’s first big leap forward in 2016 was in 2016.
At the time, the iPhone 7 Plus introduced two cameras and a self-developed image chip for the first time, achieving a 2x optical zoom and a portrait blur that mimics a SLR camera.
After a few years, Apple continued to polish the “wide-angle + telephoto” lens combination, and until today, the iPhone 11 series has come, things have begun to change.
iPhone 11 series released: 3 new phones, starting at 5499 yuan
This year’s new iPhone is named the iPhone 11 series and still has three different sizes. The three new products basically continued the comprehensive screen design of last year, at least the front is completely consistent.
In order to give you a better understanding of the positioning of each of the three new products, we compare them to the three iPhones of last year:
iPhone XR → iPhone 11 (6.1 inches)
iPhone XS → iPhone 11 Pro (5.8 inches)
iPhone XS Max → iPhone 11 Pro Max (6.5 inches)
In addition to re-using the digital name, the iPhone also introduced a Pro suffix to emphasize the “high end” and “professional” of the two flagship phones – further gaping with the mid-end iPhone 11, which is related to the iPad and Mac. The naming method is the same.
Among them, the iPhone 11 body is still the same, but Apple LOGO moved down to the middle of the fuselage, looks a lot of harmony. This time, the iPhone 11 has been added with green and purple while retaining the four colors of black, white, red and yellow. A total of 6 colors are available (blue and coral are eliminated).
As for the iPhone 11 Pro, both the screen resolution and the color are much better. This is one of the few remaining 2K OLED screen phones on the market.
In addition to the display, the back design of the iPhone 11 Pro model is quite different.
The iPhone 11 Pro features a matte-finished glass back cover that adds a high-grade dark night green on a gold, silver, and deep gray basis. Overall, the iPhone 11 Pro series has a better texture and does not. Touching the fingerprint is more resistant to falling.
Of course, the iPhone 11 Pro has also become thicker and heavier. It seems that the hat of the “fitness equipment” seems to be lingering.
Compared with the previous generation, the iPhone 11 series has not changed much in design and screen. Obviously, the camera is the biggest upgrade point for the three new iPhone 11 series.
The dual camera structure of the two cameras used in the iPhone 11 is completely different from the “wide-angle + telephoto” combination of the XS series – this time the iPhone 11 uses a “wide-angle + super wide-angle” lens, giving it even more The large viewing range is ideal for shooting large scenes with wide horizons.
At the same time, whether it is a front lens, a wide-angle lens or a super wide-angle lens, the iPhone 11 is 12 million pixels, which can be smoothly switched between wide-angle and super wide-angle, and also supports 4K / 60 frame photography.
As for the iPhone 11 Pro / Pro Max, the new “Telephoto + Wide Angle + Ultra Wide Angle” three-lens design is also used, which is also a 12-megapixel camera. In addition to supporting ultra wide-angle shooting, Apple also has this set of three. The camera system has made more exploration.
In fact, the back design of the new iPhone is no longer a secret. Many people will ask the same question after seeing spy photos in the early days.
Why do the three cameras have to be arranged in a triangle, but also to make a square bump like “Yuba”?
Apple gave the answer at this conference because Apple has enabled a new camera system that allows the three lenses to better capture scene information from multiple angles and adjust each lens at the same time. Let them maintain the same color and sensitivity.
At present, most of the phones on the market are equipped with multi-lens system phones. When switching between different lenses, there will be a phenomenon of stagnation or frame skipping. The iPhone 11 does not have this problem, which is due to Apple’s fine-tuning of the photosensitive elements.
With the A13 neural network engine, the iPhone Pro can also achieve deep integration of Deep Fusion for better photo taking.
For example, in a night scene, when you press the shutter, the three cameras have instantly captured 9 photos—including long- and short-exposure samples, and then merged them, but The feature will be updated to the iPhone 11 Pro later.
In addition, if you press and hold the photo shutter, you can quickly switch to recording (the original continuous shooting becomes a slide-down to the left), which is enough to pay attention to the video.
Obviously, this Yuba three-shot, like Apple’s practice of cutting out a screen area for Face ID, is an example of a design concession. In the end, both the camera and the video, the iPhone 11 series has made great progress.
But to support such a camera system, the processor is of course higher.
The iPhone 11 series three new models are equipped with A13 bio-chips, continue to use 7nm process technology, but the number of transistors has further increased to 8.5 billion, compared with A12 20% performance improvement, Apple release Keynote is rare Joined the “Hanging Friends” page to highlight the outstanding performance of the A13 bionics.
However, the focus of this A13 upgrade is on machine learning and power design.
A13 Bionic uses a new machine learning accelerator that is up to 6x faster and can perform 1 trillion operations per second for image sorting, photo processing, and other scenes that require AI calls.
Of course, for most people, you only need to know one thing – A13 Bionic is the most powerful mobile SoC chip.
Thanks to the advancement of A13 bionics, Face ID now has a much larger range of recognition. Even if the iPhone is placed flat on the desktop, the phone recognizes your big face and unlocks it automatically.
According to the convention, the life of the new machine has also improved a lot. The iPhone 11 has more than one hour longer than the iPhone XR. The iPhone 11 Pro’s battery life is more significant than the iPhone.The XS has been improved by 4 hours, and the iPhone 11 Pro Max is 5 hours faster than the existing iPhone XS Max.
Speaking of battery life, I also mention charging.
The three new iPhones all retain the Lighting interface and support fast charging. The iPhone 11 Pro series comes standard with a 18w USB-C fast charging head and a USB-C to Lighting cable. Unfortunately, the iPhone 11 is still the same. Standard 5V1A charger.
Apple also built a new U1 chip in the new iPhone, which mainly brings the Ultra-Wide Band called UWB. Unlike traditional narrow-wave signals, UWB uses a wide spectrum range that is not easily disturbed, so it provides more accurate navigation positioning than Wi-Fi and Bluetooth.
With the launch of this technology, the iPhone 11 Pro will be able to target other Apple devices that are also equipped with U1 chips. For example, when using air delivery, the system will make you more realFile sharing now.
Yes, the three new iPhones have canceled the 3D Touch interaction, and now Haptic Touch is the mainstream, but the usage is not much different, it is triggered by a long press.
In terms of pricing, the three new iPhones come in three storage versions, which were opened this Friday and officially released on September 20.
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iPhone 11 China is sold at:
64GB version 5499 yuan
128GB version 5999 yuan
256GB Version 6799 yuan -
iPhone 11 Pro China is sold at:
64GB version 8699 yuan
256GB version 9999 yuan
512GB version 11799 yuan -
iPhone 11 Pro Max China is sold at:
64GB version 9599 yuan
256GB version 10899 yuan
512GB version 12699 yuan
In the Chinese market, the fastest way to buy a new iPhone is to go to the cat. On September 13th, Apple’s official website and Tmall will start pre-sale at the same time. Users can buy 12 iPhones through Tmall. In addition, some cities also support hummingbirds for one hour, and they can buy apples like a takeaway.
As the highest level authorized distributor of Apple in China, Station Music Mall has once again become the first channel for Apple’s new products this year. The pre-sale period will be officially started after the press conference. The pre-order of 99 yuan will be eligible for the new 6-day interest-free and Iqiyi vip monthly card.
It can be seen that the iPhone 11 is priced at a full price of 1,000 yuan compared to the iPhone XR (the starting price of the national bank is 6,499 yuan), which means that the threshold for starting a new iPhone is greatly reduced, but the iPhone 11 Pro Series compared to iPhonThe e XS series has risen by 500 blocks.
In addition, iPhone XR and iPhone 8 also have different price cuts. This means that the iPhone’s product portfolio, especially on new models, has undergone significant stratification.
In terms of performance, camera and other innovative selling points, there is not much difference between iPhone and iPhone Pro. The core experience of the two is close; instead, the design, screen and charging obviously affect the user experience, but innovation Where space is limited, the gap between the iPhone flagship and the sub-flagship is getting bigger and bigger.
The fifth generation Apple Watch is coming: support constant display, new titanium case
After Apple adopted a new design on the Apple Watch Series 4 last year, this year’s Apple Watch has made more adjustments to the material, and the appearance has remained basically unchanged.
From the perspective of modeling, the design and size of the Apple Watch Series 5 are the same as those of the fourth generation last year. However, the original aluminum alloy and stainless steel have been added with titanium alloy and ceramic, and they are also equipped with the latest 64-bit S5 processor with twice the performance of S3.
In addition, Apple also highlights the Always-on feature of the Apple Watch Series 5, which is what we often call “always on” – you can see the screen without lifting your wrist. Time and other information.
The secret of Apple Watch Series 5 is that Apple uses the new LTPO low-temperature polysilicon screen to allow the watch to run at lower power consumption while maintaining full-day life.
In fact, the Apple Watch Series 4 screen has been used with LTPO technology, but perhaps the hardware technology is not mature, resulting in Apple did not add “always on” feature.
Although the fifth-generation Apple Watch doesn’t have a big change in appearance, you can’t ignore the upgrade of the watchOS 6 system this year. In addition to a new set of dials, it also adds voice memos and calculators, as well as “menstrual tracking” and improved health apps.
The important thing is that watchOS 6 will also get a real app store.
In other words, if you want to be Apple Watch in the futureWith a new app, you can operate directly on your watch without having to browse and download it on the iPhone and transfer it to your watch.
In addition to the release of the product, Apple also used a promotional video to showcase the user stories of several Apple Watches to highlight the changes that this wearable device has brought to users’ lives.
Apple also announced cooperation with several famous universities including Stanford to participate in research on hearing, menstrual cycle and heart.
In terms of pricing, the starting price of Apple Watch Series 5 in China is 3199 yuan, and the starting price of cellular network version is 3499 yuan. It is expected to be officially released on September 20.
Getting Started iPad Upgrade: The screen is bigger, the keyboard is supported, and the price is basically unchanged
At this conference, Apple also released a new 10.2-inch iPad to replace the 2018 entry-level 9.7-inch iPad.
According to previous years, this device should have been updated at the beginning of this year. Who knows that Apple has restarted the iPad Air and iPad mini, so that they alternately make up for the blank of the iPad product line at the price range of 3000-5000 yuan, but 3000 yuan. The large-screen iPad at the following price levels is still the first choice for entry-level users and student parties.
The change of the new iPad is mainly reflected in the screen size, which is to upgrade the screen from the original 9.7 inches to 10.2 inches. The larger screen also brings a better visual impression, and the shape is closer to the current 10.5 inch iPad. Air.
Another major upgrade is the support of the SmartKeyboard external keyboard, which means that the entry-level iPad can also use iPadOS, and it has become a good productivity tool.
Of course, compared to the new iPad Air, the 2019 entry-level iPad is still slightly inferior. For example, the 10.2-inch iPad processor still stays in the A10 era, and does not use a full-fit screen and anti-reflective coating. Support for P3 color gamut and original color display are missing from entry-level products.
The final price is the new 10.2 inch iPad with 32GB and 128GB versions. The starting price in China is 2699 yuan and 3499 yuan respectively. Considering that Apple introduced a better iPadOS system this year, it should make the iPad more competitive.
Apple’s machine drama service is online: the whole family only needs 5 dollars per month
The service business has become an important part of the current Apple revenue. After Apple’s special conference was held at the beginning of the year to introduce video, games and news subscription services, we have waited for the specific launch time and price.
