For the average consumer who only wants to run well, this incremental innovation is often the safest choice. Of course, Cook has always emphasized Apple’s philosophy as the basis for protection: products serve people, software hardware services trinity.
Editor’s note: This article is from WeChat public account “CV Intelligence” (ID: CVAI2019), author Zhang Xue Yu Yangyang, Editor Zhang Lijuan.
Beijing time on September 11th, Apple’s annual autumn new product launch was held as scheduled at the Apple Park Steve Jobs.
At this conference, Cook said with such ambition: “There will be very rich content and many major releases today.” But before the conference, many details about the conference have been broken, Apple How many surprises can this “innovation” conference have? In addition to the expectations of all parties in the industry, more is the attitude of a watcher.
In this case, the technology giant based in Cupertino, Calif., is also increasingly focusing on other emerging sectors and areas such as services and wearables, so at this conference, In addition to the new hardware, we may see some other types of new messages.
Image from Zhongguancun Online
After all, Cook finally did not repeat a bunch of data, indicating how much Apple’s iOS device sold, how high customer satisfaction, and of course, it may be that sales data is not optimistic, so that Cook Instead of emphasizing Apple’s philosophy: products serve people, software hardware services trinity.
Of course, CV Intelligence also saw Apple’s determination to use a healthy, service and fashion attitude to create a new world.
The iPhone11 series has no surprises: only 3 shots, no 5G
The current situation facing Apple is that global smartphone shipments have been declining for seven consecutive quarters, and the iPhone has not been spared.
The most attention in this conference is the three new ones this year.Phone, they are named iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.
The biggest change in this year’s iPhone is the upgrade to a combination of three camera sensors. In the middle of the invitation to be exposed, a matrix three-shot pattern is drawn. It is further confirmed that the iPhone 11 series will adopt the Yuba (matrix camera) design.
The iPhone 11 is a rear dual camera, and the Pro/Pro Max is a rear three camera, both with a camera than their previous generation. The front camera is 12 million pixels, and the rear main camera is also 12 million pixels. This adds a wide-angle lens for taking larger-view photos and videos.
Image from Pacific Internet
As a result, Apple has finally caught up with the number of Android flagships in the number of cameras.
Three differently functioning lenses will take three different images at the same time, and the image will be AI processed by each lens specific function, such as automatic recomposing. In addition to this, you can combine the functions of three cameras to shoot better low-light photos.
In the process of the press conference, Apple spent a lot of space to emphasize the breakthrough and exploration of the iPhone 11 in the photo, small video, showing that the camera ability will become one of the main selling points of this iPhone.
The news that the new iPhone that was previously exposed will be equipped with reverse wireless charging is not confirmed. It is worth mentioning that even in the domestically recognized 2019 entering the 5G year, all three iPhones released by Apple this time do not support 5G networks.
Image from Pacific Internet
However, Apple is also talking about its A13 chip and comparing it with Huawei’s Kirin 980 and Qualcomm’s Opteron 845, emphasizing the adoption of the A13 chip.A better chip technology, this is also Cook’s consistent style, the product has a certain upgrade, each time is a progressive upgrade.
And, it may be because this is a small year in which the hardware has not made a big breakthrough. This new iPhone puts more innovation on its functions and soft services.
The new iPhone will also improve the Face ID feature, which means that users don’t have to align their faces on the front of the phone to unlock them, and the phone can be easily unlocked if it is tilted or even flat. The new iPhone also features slow motion selfies and live video editing. At the same time, the low-priced version of the iPhone 11 will also add new colors such as purple and green.
Image from Zhongguancun Online
As for the price that everyone is most concerned about, the iPhone 11 starts at $699 (about RMB 4,971), the iPhone 11 Pro starts at $999 (about RMB 7,104), and the iPhone 11 Pro Max starts at $1,099 (about Including RMB 7816). And, on September 13, officially began to pre-sale.
In addition, this release also released the new iPad, which is available in 9.7-inch and 10.2-inch versions. The new iPad is equipped with A10 Fusion chip, with smart connector, which can be connected with smart keyboard and bracket. At the same time, the new iPad OS is officially unveiled, which makes the main screen and system redesigned, and the browsing experience is more convenient. Memo, desktop browsing and other functions. They are optimized to support one-handed output, SD card expansion memory, and Apple Pencil stylus.
It is worth mentioning that the new iPad has made new breakthroughs in the office, catering to the needs of the current office, and the new iPad has maintained a price of 329 US dollars (about 2340 yuan).
At the same time, Apple also launched Apple Watch Series 5, with a new always-on Retina display, lasting up to 18 hours, to meet the day of use. Added compass function. Added security features such as emergency calls and fall detection. New titanium, ceramic white color, starting at $ 399.
The optional action did not become a sub-item: the main push business has nothing to do with the Chinese market
Undoubtedly, now Apple is starting to pay more attention to services andOther emerging sectors and areas such as wearables, so at this conference, we may see some other types of new messages besides new hardware.
In March of this year, Apple finally unveiled the mysterious veil that rumors have long entered the field of games and video subscription services. At this conference, Apple announced some key details including AppleTV+ video subscriptions and Apple Arcade game subscription services.
The first product to be released at the conference was the new service brought by the App Store – Apple Arcade, an iOS game subscription service.
Accordingly, on the Apple Arcade, there is a frog-fighting game from Konami, an Apple Arcade exclusive game that controls divers, and a game-like music game from ANNAPURNA.
Apple announced that Apple Arcade will be officially launched on September 19, with more than 100 first-time games at a price of $4.99/month (approximately RMB35.5/month). Apple also offers a one-month free trial. But only on Apple’s iPhone, Mac, iPad, AppleTV.
At the same time, there are recommendations, game trailers and game guides in Arcade, and new games will be launched every month. Apple executives said at the scene that no other gaming service can launch so many games at the same time.
Before the press conference, Apple has released a trailer for some AppleTV+ programs. Of course, in the Apple TV+ business, Apple also announced some details.
Image from Zhongguancun Online
Cook announced that Apple’s first episode will be available on November 1st, covering 100 countries for $4.99 a month. Of course, if you buy a new iPhone, iPad, iPhone, you can use AppleTV+ for free for a year. Of course, these are not related to domestic users, even if the price is cheaper.
It is obvious that Apple’s layout in the field of games and video subscription services is relatively mature, but unfortunately, these can not effectively boost Apple’s bleak status in the global market.
Apple Watch and Apple’s Health Ambition
This conference, Apple also spent a lot of time to introduce Apple Watch 5, and Apple Watch is currently the same main function as most wearable devices – sports, health.
Cook said, “Excited about the application of research health.” Apple Watch is Apple’s best carrier in the field of big health.
Of course, Apple may also “I think” that its design is great. The appearance of the fifth generation of Apple Watch 5 is not much different from that of the previous generation, mainly the upgrade of materials and core configuration.
The new Apple Watch processor will be upgraded to the AW5 chip, and the material has also changed a lot, including the first use of the titanium case, and the release of the long-lasting ceramic case version. This can also be seen as one of Apple’s strategies: to make a variety of dazzling dials, to create a variety of materials rich in straps and bezels, trying to shape themselves into a model of fashion digital products.
After all, the latest Apple Watch is very similar to last year’s Apple Watch 4, with similar design and dimensions. The most important new feature of the year is an option that keeps the screen bright, so users can see the time without moving their wrists. This is the first time since Apple’s first launch in 2015, users have been hoping for Apple to do so.
In addition, other new features in Apple Watch 5 include built-in compass and international emergency calling. Interestingly, Apple has not announced the sleep tracking function of the new model that was previously rumored.
The GPS version of Apple Watch 5 starts at $399 and the mobile version starts at $499. The press conference can be ordered from now on, and will be available on September 20. Apple also permanently lowered the price of the Series 3 to $199, and last year’s Apple Watch 4 was removed from the production line.
Image from Zhongguancun Online
Returning to Apple Watch 5, CV Intelligence found that Apple’s health business has formed an “iron triangle” consisting of personal data, research services and consumer markets.
In 2016, Apple worked with a non-profit organization, the US Donor, to develop a mobile health app. Almost all of the head technology companies at the time, Apple, Google, IBM, Facebook, and even Uber,