E-sports brother, with goods geometry?
Editor’s note: This article is from WeChat public account “Competition” (ID: hungrydou), author Zhang Jiaxin.
In 2009, the author of the British writer Malcolm Gladwell’s book “Tipping Point” came out, and the “individual character rule” was widely used today to define “KOL.”
The “contact person” who disseminates information, the “internalist” who provides information, and the “salesman” who persuaded others to accept information are three types of “individual characters”.
The resulting “capability of possessing the trend, professionalism, trustworthiness, and radiation crowd” is an important characteristic that KOL needs.
After 10 years, in 2019, the KOL concept became the most frequently mentioned magic weapon in the Chinese business community, and the 454 million e-sports audience that will be reached this year has made the e-sports KOL the focus of attention.
On September 5th, Forbes China released 50 opinion leaders list, which is divided into five vertical categories: beauty, fashion, mother and child, lifestyle and e-sports.
Forbes is not the first to focus on e-sports characters, and Faker has also been selected for the “Entertainment & Sports Asian Celebrity 30 Years Old and Below” list.
This business magazine with the motto “The Capitalist Tool” always focuses on the next slogan of the business community.
Which KOL is worthy of attention, which clubs are suitable for investment, which events can be sponsored… For the capital at the e-sports gate, these are the propositions they want to answer.