In the online video industry, standard membership fees are around $10 a month, with Disney previously launching a $7 membership.
Editor’s note: This article is from “Tencent Technology“, review: Cheng Hey.
According to foreign media reports, Apple’s online video membership price is already lower than Disney and Naifei. In the online video industry, the standard membership fee is about $10 per month. Among them, Disney has previously launched a seven-dollar membership, which is already a more aggressive price in the industry.
Tencent Technology News At the autumn new product launch on Tuesday, Apple launched three new phones this year, of which three cameras have become a focus of attention. According to the latest news from foreign media, at the press conference on Tuesday, Apple also officially announced the price of online video members. The monthly fee of 5 US dollars is almost the lowest in the industry, which surprised many Wall Street analysts.
According to foreign media reports, Apple’s online video membership price is already lower than Disney and Naifei. In the online video industry, the standard membership fee is about $10 per month. Among them, Disney has previously launched a seven-dollar membership, which is already a more aggressive price in the industry.
Some of the long-awaited Apple Network Video (branded for Apple TV+) service will be available in more than 100 countries in November. Apple first launched this service at the spring Internet service conference this year. The outside world also thinks that the time from the release to the launch is too long.
In the global network video battle with Disney and Netflix, Apple relies on the existing consumer electronics hardware business. The company announced that users who purchase Apple smartphones, tablets and PCs will receive a free online video service for a year, which could attract hundreds of millions of Apple fans to use the service.
“I think Apple’s online video service pricing is definitely a positive surprise,” said Michael James, managing director of stock trading at Wade Bush Securities. “That’s why you’ll see other video service-related companies like Netflix, Amazon and Roku also hit. Obviously, this is a positive news, people will be happy to hear Apple’s membership price.” /p>
So far, Apple has launched several Internet content services, such as Apple Music, Apple News, etc., but Apple Music and other services are not bundled into Apple Network Video as some analysts expected.
Ben Bajarin, an analyst at the technology market research firm “Innovation Strategy Company,” said a $5 monthly online video service and a $5 monthly tour.The play content membership service, as well as Apple’s basic iPhone 11, seems to be aimed at attracting longer-term users.
Bagarin said: “We didn’t expect Apple game members, especially Apple Video members, to be so aggressive in their pricing. Apple knows that once consumers enter their Internet ecosystem, they won’t leave.
In the field of online video, Apple is actually a latecomer. Prior to this, Netflix, Amazon, and Hulu became the world’s three major players in the field of original film and television. Among them, Naifei relied on various disruptive innovations to become the industry leader, and also triggered the attention of the technology industry to the original video industry.
Under the demonstration effect of Netflix, more and more Internet companies, as well as Hollywood film companies and TV stations, have poured into the field of original film and television, Disney, NBC Universal (NBC TV parent company), and AT&T Warner Media has released a new network video service. These companies have also taken away some of the copyrights of classic American dramas from Netflix, indicating their determination to compete fiercely in the online video arena.
In the past two years, Apple has built a network video team and set up a branch near Hollywood, and has hired many talents from Sony Pictures Entertainment to start looking for excellent film and television projects. According to foreign media reports, Apple has obtained more than a dozen TV dramas and movies, and has already reserved some content for the upcoming online video service. However, in terms of content scale, Apple is still unable to compare with professional companies such as Netflix and Amazon. .
Hal Eddins, chief economist at Apple Shareholder Capital Investment Counsel, said that on the surface, Apple’s smartphones at lower prices are not exciting. But lower online video members may attract new users.
Crowded areas
According to the plan, Disney will launch a $7 monthly online video service on November 12th, which includes the company’s iconic children’s classic video content.
Another strong rival of Apple Video is AT&T’s “HBO Max”, which has classic American dramas such as “Game of Thrones”, “Friends” and “The Sopranos”.
According to foreign media reports, Apple’s challenge is to convince consumers of their own hardware devices (including from set-top boxes to smart phones), that is, Apple’s series of devices is the best channel to watch Apple videos.
Paolo Pescatore, an analyst at the professional agency PP Forwarding, said: “Apple’s new member-based service paves the way for the subsequent launch of a new business model, similar to Amazon’s package Content bundled service launched by postal members. In the future,We may even see Apple users pay for an Internet content service package and receive a new Apple phone every year.