More gold, less money?
With the popularity of mobile games, women are becoming an important consumer power in the game industry. As early as 2015, there were survey data showing that CandyCrush, which once had annual revenues of more than $1.5 billion, had 69% of female users, while more than 65% of the gaming game Big Fish Casino contributed to female users.
According to analyst firm Flurry, the best-selling games on the iOS bestseller list have more female players than male players, accounting for 58%. In addition, female players have 35% more game time than male players, and female players have a 7-day retention rate that is 42% higher than male players. It can be seen that female players are more loyal to the game and more viscous. For game makers, this is clearly a very valuable user base.
Today, we can also see the paper-based technology that specializes in women-to-game companies, the warm series and “Love and Producer” as a typical sheet metal game, still able to detonate the server several times.
What is the fate of women in the game industry when women’s spending power is so strong today?
The player’s past: The game industry does not welcome women?
The increase in female users naturally means that female developers who understand female psychology can be more successful in the game industry. But the reality is far from this. From a slightly extreme case of “GamerGate”, we may be able to see the “gender deadlock” in the game industry.
From the word “gate” in “GamerGate”, you can see that this is a news related to eroticism. This is also true. In 2014, a man named Eron Gjoni wrote a blog post accusing former girlfriend Quinn, a female independent game developer, of betrayal of the relationship between the two.
He mentioned in the article that Quinn had been infected with five men during the relationship between the two parties. Later, it was confirmed by human flesh that the five men were game practitioners, including a game media writer.
Peach news from female game developers and game media writers clearly angers gamers. In particular, Quinn itself is a man of the game industry. She has developed a text interactive game called Depressive Confessions from the perspective of depression patients. This game was badly tested during the test, but Quinn was on Twitter. It is said that the reason for the game’s bad review is because of her female identity and showing some insulting remarks full of gender discrimination. But netizens on the forums such as Twitter and 4chan believe that this is Quinn’s self-directed self-directed, kidnapping the public with gender issues.