Although this year’s new iPhone is still on the screen and on the hot search, but the brand is almost pitiful
Editor’s note: This article from WeChat public number “Uncle Almighty” (ID: wannengdedashu), the author Uncle.
It is said that the circle of friends last night was very busy, Ma Yun retired, the national football competition, the new iPhone released…
Uncle today talked about the new iPhone that I can’t stop.
A new iPhone launch every year is a “Spring Festival Evening” in the new media circle PK creative. Uncle and his team also continued to report on several sessions, as follows:
2016 Nian: case set [brand] Taking advantage of the Apple 7 conference, why Durex won again
2017: iPhoneX is released in the early morning, which brand is strong?
2018: I don’t think so, this year’s Apple conference The biggest win home is Baidu!
But this year, Uncle suddenly found out that although this year’s new iPhone is still on the screen and hot search.
But the brand is almost pitiful, and the uncle has been looking for a long time to find several parties, such as:
Duleis:
Huawei (unofficial):
Lenovo:
Giant Network:
B612:
Then, there is no more…
Uncle is a simple comment.
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The poster of Durex is a change of team. It is too subtle. It may also be because the train was opened too far. This time it was deliberately closed. Therefore, if you don’t understand it, you will have a second spread. ;
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Huawei is the biggest winner this time. Of course, people rely on strength, not marketing;
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The Giants Network is also the winner of the unexpected ring, and the Giants quickly “take over”;
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Lenovo does not mention this, the uncle that the uncle played a few years ago;
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B612 is also common, but it is suitable for your own products.
On the contrary, the network once again played the role of the Tucao, took over the banner of the brand and started the PS. It is worth noting that foreign netizens are also very energetic this time:
The brand is very “cool”, and the Internet is very embarrassing. This year’s Apple new product launch conference should be the most “low-key” and the biggest contrast in the past five years.
There is a problem. Almost no brand has taken advantage of the new iPhone last night and this morning. What is the reason? Is the brand lazy, or is Apple not working? Still taking advantage of the poster is out of date?
Uncle sent this question to the circle of friends and got some discussion and talked one by one.
1, Ma Yun crushed apple?
Last night, Ma Yun’s father brushed the screen. Whether it was his tears or the final song, and his speech, Ma Yun’s “retired” limelight completely overshadowed Apple’s new products. This is true, but please note that This is the relationship between the first half and the first half. Ma Yun first appeared and played after Apple. In fact, there is no conflict. Instead, let everyone wait for Apple, not so boring.
Of course, there is a problem of media resources competition between the two sides. After all, if you go to Hangzhou, it is impossible to go to the United States. However, from the perspective of the brand Party A, the attention resources are taken over and the conflict is not strong.
2, the poster is out of date?
This view is more mainstream. Everyone thinks that it is really too old-fashioned to get a new media communication routine with a copy + P picture. The brand owners are tired of it.
Yesterday’s Teacher’s Day, it is said that the major brands are also very happy to play, although there is no screen, but at least self-deprecating, the uncle saw the self-media summary, this Friday Mid-Autumn Festival, Uncle guessed that the circle of friends should be full of posters.
So, the uncle does not think that this routine is outdated. It is not so old-fashioned as it is mature. In fact, the core is the combination of copywriting and pictures, whether it can resonate with users, and then the brand is hidden in it. However, there are fewer and fewer good copywriters, and of course, they are getting more and more expensive.
The most important thing is that the lightweight communication value of the poster is unmatched by other forms. The biggest problem of H5 and video is too heavy. It takes a lot of effort for you to let the user stay for 6 seconds.
3, Apple is not able to?
By taking advantage of the situation, one of the biggest premise is that the “potential” will rise first and then have the value of borrowing. Many people think that the iPhone’s innovation is not enough, and it is time to learn how much Nokia sells “shells” and learns domestic brands to fight “cameras.” Uncle thinks that this is obviously a partiality, and the innovation ability of the mobile phone is an overall deficiency. Well.
Back to Apple’s potential. Indeed, Huawei has put tremendous pressure on Apple in recent years. The latter is now a good friend of Huawei. It can only be said that the gap between the two sides is narrowing. It is difficult for Apple to hang up all its peers, but it is still leading.
Let’s talk about the point. This is also the uncle did not figure out, since the potential energy is OK, if there are some Tucao points that can be used for teasing, it is worthwhile to make a fortune for the brand. At least everyone who has been voicing in recent years has become a convention. From Liu Haier screen to double card, to the price, color scheme and even a “bigger” slogan, last year, even a warm-up poster was played by the home appliance brand.
This year, there is even more voicing point. The design style of “Yuba” or “Induction Cooker” of Sanchao is too ugly, and ugliness is the biggest spit point.
4, Party A has no money?
That said so much, returning to the answer of Uncle’s heart. If the first brand of market-oriented marketing Durex is insisting but doing it, the minds of other brands are placed on sales. The so-called “effective marketing”, I invest a dollar, can you earn two.
Remember the “KOC” that was screened a few days ago? It is also a truth, I spend 50,000 pointsDon’t ask a copywriter and designer, all of them are embroidered with flowers and fists. It is better to spend 500 pieces of 100 KOC, maybe you can sell a few products. Although it is a delusion, it is better than waiting for death.
“Two micro-one shake” is indeed not done, not wanting to do, but not worthless, but Party A has no money, first cut off the budget of the market public relations new media.
The biggest winner of the opportunity today is that it should at least be a razor, a Yuba and an induction cooker brand. The uncle took a look at their official Weibo, which is very miserable.
In the CCTV 5 sets of crazy advertising @飞科 razor updated a microblog at 9 o’clock this morning, can’t read this soul chicken soup, but there are only 2 messages, and netizens remind it Explain Apple, it doesn’t respond at all…
This category of Yuba is too small, Uncle or Baidu has a keyword, only to find this brand called @欧普, to see its official micro, have sent the content, 0 comments.
@美的电磁炉 The official Weibo has been stopped for another 3 years. Last year, some netizens reminded us of the message from Apple.
What is the best way to make a poster?
This is a question that all Party A will definitely think about when cutting off the new media team.Because there is no standard answer, cut it off first.
This is the status quo of today’s new media circle: either bad, or lazy, after all, poor…
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