The innovation of the screens of mobile phones, central control screens, televisions, etc., will ultimately bring about the convenience and efficiency of technology to promote life.
Author 丨Chen Xuanbin
Source 丨Intelligence Relativity (ID: aixdlun)
Perhaps, for every post-80s or post-90s, there have been similar memories in childhood.
In the ringing tone of school, I picked up my schoolbag, rushed to the sunset, and my friends in the neighborhood, rushed home, squatting at the clock at 5:30 in the afternoon, watching the TV in front of the TV. Broadcasting cartoons.
At that time, the enthusiasm for watching cartoons was no less than that of today’s chase. The impulse to watch TV is no less than that of today’s mobile phones.
Now, time passes, people grow up, cartoons don’t look, and TV is even less.
From TV to mobile phone, it has become a memory of a generation.
The rise of smartphones once silenced TV on the edge of the mobile Internet era. For today’s people, it seems difficult to find the value that TV should have. Whether it is information communication or entertainment interaction, mobile phones are better.
Whether, mobile phones replace TV, small screens replace big screens, will eventually become an irreversible trend? Will TV exit the stage of the times in the face of many challengers?
The answer seems unlikely.
From mobile to TV, there is only one entry for AIoT
At present, the gap between mobile phones and TVs is already very obvious. Under the mobile Internet’s sawing, one summit peaks and one falls to the bottom.
The cognition of cloud mud may have already fixed the final stage of TV in the hearts of users. However, with the advent of the 5G era, the voice of AioT has become increasingly high, and the situation of the two has undergone subtle changes again, and the performance of the market is interesting.
On the one hand, like the “extreme decline” of smart phones, the hot mobile phone market is often cold. According to IDC statistics, the domestic smartphone market fell 10.5% year-on-year in 2018.
Until 2019, the market situation has not been reversed. In the second quarter, the domestic mobile phone market fell by 6%, and several mobile phone brands including Xiaomi, vivo and OPPO showed different degrees of decline.
On the other hand, although the TV market, which has been neglected, has not improved, it is still underestimated in sales decline, but recently it has poured into multiple weights.Level players, including Huawei, one plus, and even more, have spurred the market, and there are signs of bottoming out.
The market is cold, but the industry’s heat is not diminished. The influx of new players has made the TV return to the focus of the public.
Why do Internet technology giants and rookies love TV so much?
“With the advent of the 5G era, coupled with the development of AI technology, today’s TV is different from TVs after five or ten years. One hope can be prepared in advance to participate in this major change.” /p>
As one plus CEO Liu Zuohu is worried, with the advent of the 5G and AI era, Internet technology companies are becoming more aware of the perception and outlook of TV.
From Xiaomi’s “Mobile +AIoT” strategy or the glory of “Mobile + Smart Screen” dual-center theory, the industry’s vision for smart homes is far more profound than other AioT scenarios, and smart TVs are highly regarded as a socket. .
In the current media campaign, the important entry point of AIOT will be upgraded from a single mobile phone terminal to a dual-entry mode of “mobile + TV”.
In fact, this is almost based on the extension of the fixed scene. Placed in the home, it is indeed the TV to accept the entrance. But what if it is placed in the cockpit of the car? Obviously, the central control screen will be the best choice.
At this time, does it mean that the entrance prediction of AIOT will be changed to “Mobile + Central Control Screen”? Or “mobile phone + central control screen + TV”, together with a full pattern of small and medium-sized?
There are N scenes in real life, which means you need N IoT entrances. Regardless of its form, mobile phones, central control screens, televisions, etc., in the commonality, finally focus on a performance form – the screen.
TV is on the phone? No, it’s screen smart
With this focus point, let’s look at the behavior of the current mobile phone manufacturers doing TV or Internet giants to jointly control the screens. In fact, it is nothing more than a competition for the various screens in the life scene.
In these screens, the current number of mobile phones perform best, from the aspects of system, storage, function, openness, user habits, etc., the soft and hard level is ahead of other screens.
It is due to the high-dimensional performance of mobile phones. Other terminal devices such as TVs, central control screens, etc. are becoming “followers” of mobile phones. The development is getting closer to mobile phones, and the boundaries of products are becoming more and more blurred. .
1. Appearance: Light, thin, and large screens become mainstream trends
TCL has a more interesting slogan on the pre-heating video of Zhiping. “Have you seen a 55-inch mobile phone?” In combination with the new products such as Xiaomi Mural TV and Glory Smart Screen, TV It’s just the direction that mobile phones have been improving in recent years, and the pursuit of light,The mainstream trend of thin and large screens.
Perhaps, it is this tone that today’s TVs and mobile phones are getting closer and closer in appearance. TCL’s smart screen is erected to watch, and it basically advertises its slogan and becomes a “megascreen mobile phone”.
This point has similar performance on the central control screen, and the pursuit of big screen has never stopped. Roewe RX5 MAX’s interior highlights integrated central control panel uses a 14.3-inch vertical curved large screen, which is basically consistent with the mobile phone and TV screen innovation direction in the mainstream trend, and pursues the ultimate screen performance.
Of course, whether it is a mobile phone or a central control screen, or a TV, it will be positioned as a link terminal and become the entrance to the AIOT. Under the trend of intelligent improvement, the interaction forms such as voice and face recognition have increased, and the traditional control buttons are gradually liberated from the body. The final form must be a screen with the ultimate performance.
2. Kernel: The system is more open, entertainment is upgraded
From the central control panel to the TV, the Roewe RX5 MAX has built-in Zebra Zhixing system to realize the open experience of the Internet of Vehicles. The glory smart screen is equipped with Hongmeng system to create a new way of interacting with mobile phones and TVs.
Some open Internet functions that were only possible through mobile phones in the past can now be realized through other terminal devices such as central control screens and TVs. After completing the upgrade of 3.0, the Roewe RX5 MAX equipped with the Zebra Zhixing system opened the account of the shrimp and the Himalayan, and accessed the fast video, which was continuously improved in the car entertainment.
In other words, when you are sitting in Roewe’s car, you can put down your mobile phone, listen to songs and listen to radio short videos through the 14.3-inch central control screen, etc. The entertainment value of the mobile phone is controlled in the car scene. The screen is tied or replaced.
Of course, it is conceivable that the future openness pattern will be wider than now. The system of TV and central control panel is constantly upgrading and perfecting. The mobile phone will not be the only one. The imagination of the screen or the platform may not be too far.
3. Positioning: Thousands of people, personalization becomes a trend
For the perception of mobile phones, we can be very sure that this is a private device with very obvious personal attributes in terms of user habits and experiences.
However, for other devices such as a central control panel or a TV, this perception seems to be somewhat unacceptable.
On the one hand, for the interior scene or the home scene, it will belong to a semi-public place. Television and other equipment are not completely exclusive to one person, but have a shared relationship with family or friends.
On the other hand, the performance of the market has sent a more concealed signal, and the personalized experience is achievable with the help of intelligence.
The innovation of no-screen TV and smart screen promotes the transfer of TV from the living room to the bedroom.The performance is more and more prominent. Roewe RX5 MAX can make intelligent adjustments to the interior cockpit through face recognition, such as the exclusive greetings and tips of the central control panel, the front and back of the seat, the up and down direction of the steering wheel, basically everyone’s driving habits can be on The moment the car is recognized is met.
As a result, the performance of the central control panel, TV, etc. does not seem to be as dull as in the past, and more intelligent performance and personalization make it become personally exclusive.
Conclusion
From childhood TV, to today’s mobile phones, central control screens, etc., our experiences and memories have changed with the innovation of a piece of screen.
In this process, the experience and value that these screens bring to us is also changing. Perhaps, after many years, we can’t judge in what form they will appear in front of us. As Liu Zuohu said, today’s TV is different from five or ten years later.
However, there is a point that can be determined, and the innovation of screens such as mobile phones, central control screens, and televisions will eventually bring about the convenience and efficiency of technology to promote life.
[End]
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