Seizing the point, cutting off the “baggage”, transformation and upgrading is still the main theme of the expansion of major supermarket stores in China.
Editor’s note: This article is from WeChat public account “Liansheng Supermarket” (ID: chaoshirenzhijia), author Cui Xusheng.
Seizing the position, cutting off the “baggage”, transformation and upgrading is still the main theme of the expansion of major supermarket stores in China.
According to the statistics of the retail research center of Lianshang.com, 15 supermarket listed companies opened a total of 593 new stores in the first half of 2019, an increase of 6.85% over the same period of the previous year. At the same time, at least 283 stores were closed, an increase over the same period of the previous year. 24.12%. By the end of the first half of 2019, the total number of listed supermarkets in 15 supermarkets reached 11,673.
Overall, in terms of incremental growth, quickly seize the market, expand the store network layout, and explore innovative stores and models; in the optimization of stocks, on the one hand to deal with serious losses and turn losses into hopeless stores, on the other hand speed up The transformation and upgrading of stores is particularly evident in individual companies.
01Exhibition Store: 593 new stores
15 listed supermarkets opened 593 stores in the first half of 2019, an increase of 6.85% over the same period of the previous year. The average number of newly opened stores is nearly 40, of which 2 companies have more than 100 new stores and 8 new companies. The number of stores opened is less than 10.
The Red Flag chain is the largest number of newly opened stores in the first half of the year, reaching 168, exceeding the number of new stores opened in 2017 and 2018, but still far below the 606 and 538 in 2015 and 2016.
Lianhua Supermarket opened more than 100 stores in the first half of the year, reaching 124, including 4 new supermarkets; 104 new supermarkets, including 38 direct stores.