The fundamental of the digital transformation of stores is how to turn “four highs and one low” into “four lows and one high.”
As an important part of smart retail, the intelligent transformation of stores is in full swing. How do you upgrade your store digitally? How to build a membership system? How is the value of offline traffic developed?
On September 5th, Pro held the “2019, Future Retail in Change” theme salon at Shanghai Bailian Science and Technology Innovation Center. The event site, Bosideng Information Director Gui Yilong, Yueke Convenience General Manager Liu Gong, Dingxin Group Jin Ping, director of Naikebao, and Hong Wei, a technology partner, discussed these issues.
The following is the round table content (edited):
Moderator: The roles of the four guests are both brand and service providers. Can you talk about it from the perspective of each other? What is the biggest pain point in store management?
Bosideng Guiyilong:
The store is a very important battlefield for brand companies to achieve sales, and there are definitely more pain points. Everyone is talking about new retail and smart stores now, paying more attention to people, goods and fields. Recently, when I was talking with my marketing team colleagues, he said that people, goods, and fields have done this before. Why do you feel very much now? Big difference? He believes that retail operations are very different from before.
For example, in terms of people, it used to be passive waiting, waiting for customers to come up and sell again. Now more is to actively obtain passenger flow; in terms of goods, how to match channels and markets, how to The business district matches, how people match the channels, and in turn, what channels are open to the right guests, this is our current pain point. Management channel matching, business channel matching, and people-to-goods matching, there are many places to dig deeper.
Yueke Convenience Liu Gong:
I really want to manage hundreds of stores, and the exploration of opportunities and the prediction of problems are the hardest. Especially when it comes to family, it is a big test for me to keep on judging the current state and doing the right thing, and it just looks right.
From Carrefour to Wal-Mart, I have been in the retail industry for ten years. I came out as a professional manager ten years ago and have been working as a convenience store. It is reasonable to say that I have rich experience and strong learning ability.