Did the B station open the ecstasy?
Editor’s note: This article is from WeChat public account “Mirror Entertainment” (ID: jingxiangyule), the author mirrors the entertainment editorial department.
Chinese restaurant manager Xiao Xiaoming died bizarrely. 19-year-old Kay manager, 26-year-old Zixiaomei, 41-year-old Hai Finance, 42-year-old Lin Chef, 25-year-old intern, who is the real murderer?
The interactive game “Star Detective||Small Detective Chinese Restaurant” was released in the B station for a week, with 476,000 plays, the number of barrage was 4056, and the highest ranking in the day reached the 44th in the whole station. Numerous netizens “catch up” at the B station. .
In fact, as early as the “Star Detective 5” officially announced the return, some netizens proposed to use “Chinese Restaurant 3” as a prototype to arrange a case. Informed people have a chat record, indicating that the director group is really considering “Star Detective Chinese Restaurant.”
However, given the production cycle of variety shows, when the first issue of “Star Detective 5” was officially aired in November, netizens probably had forgotten the “speaking words” in “Chinese Restaurant 3” and played down. look forward to.
By benefiting from the latest interactive video function of B station, UP main “scissors hand Xiaoyu” has taken the lead in realizing the brains of netizens.
Since the beginning of 2019, video sites have arranged interactive videos, and U-Teng Mang has launched some early adopters. The giants rushed into the interactive track circuit, and the B station officially announced the public beta interactive video function, providing a creative platform for the birth of the interactive video UGC.
On September 16, the B-station interactive video awards officially closed, but the first half of the domestic interactive video war has just begun. After more than half a year of preparation, the major video sites have also put on a positive attitude.
ExcellentLove Teng Mang competes for tickets,B station opens a new situation
In 2019, a number of incoming players emerged from the domestic interactive video track.
The new high-quality works of Xinrui Company frequently appeared: at the beginning of January 3, the first expedition interactive drama “The Origin of the Buddha’s Head of the Antique Bureau” produced by Mutual Entertainment and Wuyuan Culture was used as a derivative work of the TV series “The Bureau of the Antique Bureau” On the 18th, Mango TV jointly launched the “Star Detective’s No. 1 Suspect” also launched in the form of interactive micro-drama; on the 23rd, “New One Studio” produced interactive narrative game “Invisible Guardian” on Steam On the line, the favorable rate has remained above 90% for a long time.
The video website giants also have layouts: In January, Youku’s foreign officials announced the “Tangtang Women’s Forensic Doctor” in the “2019 First Interactive Drama”; in March, Tencent’s video was released at the UP2019 Tencent New Cultural Innovation Conference. In the interactive interactive narrative series “One Thousand and One”, in May, the Iqiyi World Congress announced a complete set of interactive video production processes and standards and the first interactive film and television work “His Smile”.
From U-Teng to Mango TV, the platform leads, the influx of funds, the interactive video field will see the “fair fight”. However, after the large-scale “swearing”, the pace of the giants has slowed down.
The first thing to break the silence is station B.
On July 8, B station announced the “interactive video” function. The UP master in the station can enter the WEB-side authoring center to create an interactive video with different options for submission, and the user can make a selection through the player to trigger multiple plots and endings. At the same time, in order to encourage the main force of platform content creation to play their imagination and potential, Station B also prepared a million creative bonuses for UP owners.
In the process of exploring the possibilities of interactive video creation, Station B adopted a differentiation strategy: instead of working with technology companies in the form of opening interactive video production to UP owners, UPG against UP Mang’s PGC.
The “direct mode” of the giants is not suitable for small and medium players. The same is self-employed. If Iqiyi and Tencent Video plan to launch an interactive video-assisted production tool platform to invest in the “air battle”, then the B-station is to let the grand vision fall to the ground and become a freely controllable WEB backend. Multi-branch flow chart.
After opening a new situation, the interactive video of Station B showed a spurt development. According to statistics, the interactive video awards have more than 3,000 submissions, covering film and television editing, animation, games, ghosts and so on.
Lightweight interactive video clips are popular. For 4 minutes and 30 seconds, “When you have a sick girl, and want to break up with her~”, for example, it was released in January, with a volume of 5.207 million. The rest of the popular videos, such as 15 minutes or so, “Control Square Aunt saves B station! “, 4 minutes and a half of “How to wake up a girlfriend who has a wake up”, nearly 19 minutes of “being a father? Be a hero? When the devil? it’s up to you! “The amount of playback has also exceeded one million.
Being in the secondary community,Browsing the “interference” of the B-station interactive video
The production is large, the timeliness is strong, and the brains and novelties are all benefited from the high degree of cooperation between community culture and interactive video of station B.
The unique community atmosphere and barrage culture are always the barriers to advantage of Station B. The good user experience of the B station and the highly interactive and highly interactive barrage culture are inseparable. It is precisely the value of interactive video that lies in deep engagement and interaction. Therefore, the interactive video of the B station has also been supported by the UP owners and users.
However, the low threshold saves costs and brings some drawbacks. After analyzing the submissions of some of the B-station interactive video awards, the following three types of questions can be summarized:
1.Insufficient originality
Whether it’s 467,000 broadcasts, “Star Detective || 窒のの中餐厅”, or 15.23 million plays, “If you are a happy brother, who will be your ultimate destination~”, the popular peer interaction Most of the video content is edited by the film and the original film, which may involve copyright issues.
In addition to this, there are also a lot of videos that use the popular stems. The identification of green tea 刷 before the screen brushing has experienced the “interactive video” of UP masters who are used to secondary creation. The problems are similar, but they can all harvest clicks and barrage.
Although the B station has set up an auditing mechanism, it is not uncommon for some submissions of moving interactive video. For example, the mobile game “Selected Play” has been released in the Android store.
2. Low maturity
From the perspective of content creation, the smooth flow of the story is a hard indicator of interactive video. And some test-type interactive videos on the B station, superimposed vertical image + music, even pure text questions, similar to the early orange light game, there is almost no plot at all.
Works with simple plot lines, such as the second place in the whole station, “Control Square Aunt Save B Station!” There are also some slots: the picture is not refined enough; the special effects are made to scribble; the real shot scene is also very simple.
Although it is related to the time limit to a certain extent, but the plot is broken, the picture is rough, too easy to handle has lowered the overall level of interactive video of station B.
3. Insufficient immersion
How to ensure that users do not “play” when interactive options appear, is a compulsory subject for interactive video. The transition effect of the interactive video of station B is simply a simple screen switching.
The so-called immersive experience of the B station is only to see different branch videos in the process of continuous selection, and often encounters buffer loading, which does not meet the immersive experience standard required by interactive video.
Moreover, the existence of the barrage seems to have a certain contradiction with the immersive experience. When the user has not started making choices, there is already a full screen of the barrage discussion drifting, saying good sense of substitution?
If the B station is unable to build a more mature interactive video ecosystem, and until the freshness fades, it is very likely that the interactive video creation that relies solely on the UP master will be difficult to sustain.
After the interactive video awards
Although in general, the interactive video function currently launched by Station B is not perfect, and the lightweight and re-enjoyed interactive video production cannot compete with PGC, but this new content form has been put on the market. It’s an important attempt to explore the interactive video in China.
According to the official second-quarter earnings report, the average monthly active users of station B have reached 110.4 million, and the monthly activity of Q3 has reached 98 million.
Finding new people, new needs, and new traffic is always the key to the long-term development of video sites. After “history” for 100 million monthly users, station B is still thinking about how to acquire new users.
After the launch of the interactive video awards, the UGC creation atmosphere of the B station became more and more intense. For the user, a large number of interactive videos emerged, turning ordinary users into interactive players, giving users a stronger sense of participation and choice, and also soothing some “intentional difficulties”, is a novel experience.
For the B station, although there are various problems, the interactive video award has already helped the platform to pre-empt the best mode of interactive video in the industry, to a certain extent to achieve the user’s new and promoted.
From “everything can be a ghost” to “everything can be interactive”, at the front of the B station, it has gained more recognition from users and strengthened the interesting and younger label.
For the market, this test is also meaningful. The scale of interactive video production has verified the possibility of interactive video, and also revealed the lack of technical and plot content. The high-scoring works selected by the interactive video awards have certain reference significance for the subsequent interactive video production in terms of categories and plots.
At the same time, more “interactive” of film, animation, and variety is becoming a reality. In the interactive video, you can go through the “Liang Jian” to become Li Yunlong, or decide the ending of Wei Wuxi and Blue Forget in “Chen Qing Ling”, and this combination also brings more commercial monetization paths.
At present, the innovation of AR and VR technology and the landing of 5G technology have brought unlimited imagination to the future development of interactive video. Interactive videos with new opportunities can still be a new outlet.
There is only one-third of the 2019, and the so-called interactive video has not yet seen a real big explosion in the first year of interactive video.
B station interactive video award submission deadlineTencent video launched the first domestic sci-fi suspense theme interactive drama “Inmas Park”. iQiyi released the IVP interactive video production plug-in, and the internal version of the interactive creation platform launched by Tencent Video has also been officially launched. Recently, the State Administration of Radio, Film and Television is working with relevant industry organizations to discuss the development direction of interactive video and formulate the “Internet Interactive Video Data Format Specification”.
This may have released some kind of “signal” in advance – the battle of interactive video has already started, and the future may become a long-term “arms race”, and major video websites will also launch more high-quality content. Take the initiative to fight.