Short video platform, you chase me
September 19, according to “Today’s Net Red” report, Vibrato recently launched the “day knot” function, whether it is a personal anchor or a guild anchor, every day after the broadcast The revenue can be settled with the platform, and the feature is currently online for one week.
The daily knot function will settle the anchor revenue in real time according to the session, and can be cashed out after the broadcast. The cash withdrawal amount is calculated in real time by 40%, 45%, and 50%, and the settlement scope only calculates the income of the user’s paid gift. The gift in the backpack, the activity reward is equal to the settlement on the 10th of the following month.
A trade union of the vibrato learned that the number of shares that the anchor can be obtained is determined by the trade union. After the trade union delineates the proceeds of the anchor according to the above proportion, the anchor can withdraw the proceeds from the platform on the same day. The division between the union and the vibrato platform is determined separately.
For the vibrato that wants to expand the content ecology, the launch of the daily function will undoubtedly attract more anchors. Every day, you can see that the income is credited and the cash withdrawal is more real than the monthly balance. As far as the live broadcast is concerned, the live broadcast of the vibrato live broadcast function is later than the fast-handed, and it is different from the recommendation logic of the fast-handed decentralization. The vibrato is recommended by the algorithm, which is not conducive to the anchor to form its own private domain traffic. In this respect, the vibrato is slightly more obvious. Weak. The daily knot function can enhance the attraction of the anchor to a certain extent, and use the real money to drive the anchor to expand the content every day.
As far as trade unions and anchors are concerned, the online function of the daily knot can increase the trust of the anchor to the union. More appropriately, this trust comes from the platform, and the daily knot can reduce the union’s salary arrears to the anchor. risks of. Previously, there was not a small amount of news that the unions defaulted on the anchor wages. However, the negative effect of the daily knot function on the trade union is that the difficulty of controlling the anchor is strengthened. The relationship between the union and the anchor has been in a relatively loose state before, and the anchoring of the anchor is also a common occurrence. In order to cope with this situation, there are also trade unions that use “high prizes and high penalties” to strengthen the control of the anchors, high liquidated damages and high fines.
At present, in the short video and live broadcast platforms, only the vibrato is on the line, and the effect is still to be tested. However, what is certain is that the competition between short videos is far from over, and the on-line function of the daily knot is also a re-attack of the market share competition.