Male users have a higher acceptance of idle trading platforms.
What is the hottest summer? Garbage classification! The Shanghai citizens faced the problem of “what is rubbish” and even sent out a torture of the soul. The netizens of other cities looked at the news with sincerity and trepidation.
In fact, as early as a few years ago, the lifestyle of environmental protection and environmentalism has been welcomed by a large number of young people. With the maturity of technology and the development of the sharing economy, the concept of sharing has gradually penetrated the hearts of the people. Many people realize that the items that are idle at hand can be used twice, and the sale and purchase of second-hand goods has gradually become a way of life. So, what is the current development of second-hand e-commerce APP? Pushing big data to launch “Used E-commerce APP Data Report”, from the perspective of installation penetration rate, number of installations, user portraits, etc., to explain the development status of second-hand e-commerce APP.
The penetration rate is accelerating, and the “idle economy” is on the rise
< Span> In 2011, the domestic second-hand e-commerce platform began to sprout. For a long time, the second-hand e-commerce platform received little attention. In recent years, with the maturity of technology and the change of consumer concept, this field has begun to receive people’s attention, and the competition between platforms has become increasingly fierce.
Since 2019, the installation penetration rate of second-hand e-commerce APP has grown rapidly. The penetration rate of installation in August 2019 was 11.6%, which was 1.6% higher than that in January 2019. The idle economy has already emerged.
The working day rest day is very different, and the rest day is “all day online”
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The user is more active at 12 noon and 21 pm during the working day. The activity of the user on the rest day is higher than the working day as a whole, and the seller’s buyer is online all day.
88.7%Users only install 1 used e-commerce app
Among all users who use the used e-commerce APP, 88.7% of the users only install 1 second-hand e-commerce app, 10.9% of users install 2 second-hand e-commerce app, users show higher on the second-hand e-commerce APP loyalty.
In the second-hand e-commerce app, the free fish and the transfer are familiar to the public. The following big data will be compared by comparing the user portrait data of the two major APPs, and further analysis of the differences in the characteristics of the free fish and the transferred users.
Men will live more, and the proportion of male users will reach 63.9%
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A big push data shows that male users and free users are more than male users, and the proportion of male users is higher than that of males, which is 63.9%. It can be seen that male users are more rational in consumption and have higher acceptance of second-hand idle trading platforms.
The leisure fish and the turn are popular with the younger generation, and the crowd after the 95th fish is more
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Among the idle fish and transfer users, users in the 25-34 age group are the main people, accounting for more than 50%. However, in comparison, the leisure fish APP is more popular among young people. The number of users under the age of 24 in the idle fish users is 35.9%, and the proportion of users under the age of 24 is 30.5%. 5.4% lower. Young people are not only the main force of mass consumption, but also occupy an increasingly important position in the idle trading market.
Turning to the “North-South Pass”, the free fish is more popular with southerners
A big push shows that users in the three major provinces of Guangdong, Jiangsu and Shandong prefer to use idle trading platforms. In contrast, the users of free fish are mainly distributed in the southern provinces, and are more popular among southerners; the transfer is the “North-South Pass”, capturing the hearts of users in the North and the South.
Pushing big data selects representative APPs in the fields of eating, drinking, and playing. By comparing the penetration rate of the idle fish and the users who install these apps, to see what is different in the life of the free fish and the user. .
Free fish users love to eat and play, turn to user fans game
A big push data shows that the penetration rate of the free-food users installing the gourmet APP is higher than that of the transfer users. Compared with the transfer users, the idle fish users are the “food”. In the shopping app, the penetration rate of the user’s installation and installation is 68.1%, which is higher than the installation ratio of the users of the free fish. The user is more cost-effective and smarter in the matter of picking up the hand. The penetration rate of the travel-type APPs such as Ctrip Travel and Flying Pig is higher than that of the transfer users, while on the representative game APP, the installation penetration rate of the transfer users is higher, so it seems that the leisure time idle fish users More love to travel, turn users are more willing to accompany the game.
As online shopping technology becomes more and more developed, the speed of product iteration is also accelerating. Consumers are hoarding a large amount of idle items after buying and buying. The emergence of second-hand e-commerce platform has released everyone’s handling of idle items. demand. Today, the cake of integrated e-commerce has been vying for exhaustion. The second-hand e-commerce market segment has just ushered in its spring, and there is huge room for growth in the future.