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How product managers can proactively make value in all situations.

Editor’s note: This article is from “Everyone is a product manager”, author Mr. Peanut Butter.

A lot of classmates do product managers who don’t know their value. They always feel that others or other teams are better. The output of product managers is very virtual. This is actually wrong.

Product managers who generally have this problem have some “passive” problems.

For example, when doing things in a new field, you will feel that you have no way to start, and doing a mature business is boring and not challenging. This kind of high and low status is caused by passive thinking.

As an excellent product manager, there should be no problems with the start. Any problem that you feel can’t be solved is just that you haven’t seen it clearly, or the resources are not enough.

So I want to use this 10,000-word long article to take a real problem encountered by a product manager as an example, to do a combing from the first perspective, trying to guide everyone to think: how can product managers take the initiative in all kinds of situations? Make value.

I hope I can help you.

One, chat from an idea

Forget your identity, your knowledge system, your usual tricks, and let me see the following question:

Now you are the product manager of a property real estate company, the product you are responsible for is the working platform of the real estate agent, this platform is mainly for sales operations. Customers and deals are used.

For example, sales can record customer information in the customer center, and the system will use the big data to give some business advice based on the degree of contact with the customer. The room that the customer has seen will also be marked on the system, and the back office will also push the similar listing to the sales to suggest to take the customer to see.

The question is coming now:

Assuming your group is called “Innovative Product Group”, your KPI is: You can use the most cutting-edge technology every year to make a product or module that has a significant improvement in performance and efficiency.

What do you do?

First of all, we have to understand what the problem is.

First of all, you are the product manager of the innovative product group, which means that what you do must be exploratory and innovative enough – otherwiseIf you are doing some regular support needs, although you can produce some results, but logically you are working with the regular group of product managers.

So the leader certainly does not want this to happen, because the purpose of the leader to set up your group alone is to explore and innovate.

In other words, “the existing things can’t be touched.”

Second, business analysis

If there is innovation, what can be done now? What technology is available?

This is the most critical part of 0 to 1, “the point where you find the business and technology connections.”

The definition of general innovation is definitely not a new feature. Not all requirements need to be solved through development, and not new features are an improvement for the product.

General innovation refers to the expansion of new business, new performance, and new efficiency gains.

If you want to know what is new, you have to find out from old and existing things.

First of all, from the business point of view, one day of insurance sales, in addition to attending company training and meetings, is to go out and run customers.

• In the training section, there is a complete set of modules, including basic sales, company rules and regulations, master sales skills, etc., which need a platform to support.

• This module also needs support, such as attendance, scheduling, and schedule management. This is the most basic.

• If you run a customer, you must first have a customer, then do a demand analysis, communicate with the supply side, and finally complete the sale. This is a standard volume and conversion model.

If you take the amount, you will get a visitor.

Where does the customer come from?

Most of them are on-line and offline:

• This line is mainly for sales of its own contacts, as well as customers who are on the road. This is currently not a good Internet offline offline mode.

• The main online channel is the customer consultation of the Lovers APP, which will be directly led to sales. Secondly, there will be some web-side activities, users of the official website as online traffic. With the development of the Internet, a large number of WeChat friends have also been fired. For example, some sales will be obtained by forwarding high-quality real estate information.

When the conversion rate is taken, it is necessary to dismantle all aspects of the sales, and different sales scenarios must have different treatment methods.

For example, customers who come in online channels often have more general needs and need to do a good job analysis to complete the transaction.

The customer who goes directly to the store offline is likely to live nearby or have a clear purpose. It is necessary to have a nearby real estate. At this time, the short-term follow-up operation can be completed.

There are thousands of sales scenarios, and there are more sales methods: For a graduate customer, it is a way for you to get his parents, and it is a way to get his girlfriend.

The so-called indefinite shape of the soldiers, the water is not normal. The reason why the sales scene is so difficult to understand is because he is actually a human game, complex and diverse.

At this point, all of the above can be called “business analysis”, but it is just a train of thought. It may take tens of thousands of words to do a business analysis report.

In addition to this qualitative scenario research and logic analysis, quantitative data support is needed, such as the proportion of channels that receive customers online, the turnover rate of each channel customer, and even some data from the underlying data. Feature engineering provides insight into customer-related, business-related information.

Third, supply side resource analysis

After doing business analysis, we need to do a “technical strength analysis” because our technical strength, staffing situation, and project budget are the resources we can use, and this resource often controls the magnitude of the supply side.

Different resource levels, there are different ways of using them – so be sure which cards are in your hand and what are the cards.

For example, we can see that the company is a traditional enterprise that transforms the Internet. The research and development strength is there, but the problem is: there is no special technology accumulation in social, community, short video and other fields.

This means that in a company, it takes a lot of money to make a Mito software, and it is not commercially viable and cannot compete with existing Mito products on the market.

If you must try to do similar directions, it is recommended to use the form of procurement outsourcing, which will be more cost-effective in the short term.

After these analyses are completed, we can roughly find out that what is done is to have a chance to win, and what track can not enter.

– This will be one of the base points for our product definition.

So based on the analysis of the above business and technology status, we suggest that product development and innovation can be carried out from the perspectives of training and sales insights, instead of dying in the direction of the market that is relatively hot but we have no advantage.

Fourth, demand priority

But the actual situation will not be like this. Not all the requirements are completely controlled by the product team. You have to undertake the needs of various business departments and operation teams. The most important thing is that BOSS will adjust the company strategy and lead. Will give you the demand.

The real situation is probably like this:

After analyzing this, you suddenly received a command from the superior. The general manager has recently become fascinated with the vibrato. He feels that the red-sounding goods will become a popular outlet, so the innovative product group needs to be won in the “vibrating platform”.Explore in this direction.

In general, the demands put forward by the senior management and the company’s strategic level must be the first response. The exploration of other directions can be temporarily not dominated, but the business analysis will continue—because not every high-level The needs are all grounded. Once they fail, they can go back and continue to do their own analysis. But if you give up the exploration of the business, it is easy to lose the subjective initiative and become a tool for which to hit.

So we adjusted the daily working hours to:

• Research short video platform to get 50%

• Business Analysis 20%

• 20% of existing demand follow-up

• Communication and reporting 10%

Use the most time to follow up on the company’s strategic level while ensuring a certain amount of business analysis time.

Next, let’s see how to put this topic that has never been touched.

V. Market Analysis

So we got the subject of “Vibrating platform to win customers”, so where do you start?

The first thing to do is to look at what this market situation looks like—that is, how the operation of the vibrato platform is how it works.

The most direct is to download the vibrato, then find all the short videos and numbers related to the sale of the property, keep watching their information, and analyze their videos to see what features are there, how to spread, Received, transformed.

Assuming you are a white in this field, you should know at least the following information after watching the 3 day video:

• The head number of this line of business is not necessarily a personal number, and the organization number is mostly. The organization number is incubated by the MCN organization. The quality of the entire video is divided into the original content and deductive level. The content planning team and the network red image blogger work together to complete the division of labor. The overall professionalism is higher than the personal number, and the output is higher. The content matrix is ​​also more powerful.

• General MCN organization content development will produce a set of SOPs. This set of SOPs can quickly improve the quality of the content of the owner. The basic content will not be of poor quality, which is also their core competitiveness. In addition to the SOP, it also studies the recommendation mechanism of each platform, such as the recommended algorithm of vibrato, the recommended algorithm of the fast hand, and also assigns these skills to the master.

• In the example of real estate number, there are not many head users, the regional differences are large, and the head number fans are in the million class. The customers pay more attention to the economics, not the real estate agent. The broker’s number is alsoThere will be authoritative endorsements in related fields.

• The content of the head number is mainly the subtitles of the vertical screen for the exit of the real person. The main content is real estate related knowledge, such as the rise and fall of house prices, future trends, and memorandum of buying a house. The overall content threshold is not high, there is a convergence situation.

• The shooting style effects and transitions are less, mainly based on plain narrative and seriousness.

The above are only qualitative analysis, which belongs to the mode and logic level. We also need some quantitative analysis as support, which can be understood as accounting.

The cost is mainly the labor cost, assuming the first year content + product team support 5 people, the annual cost is about one million, plus various advertising expenses, as well as outsourcing promotion, etc. 5000000.

In terms of industry cycle and pace, the average company has generated profits in less than one year. Suppose we expect the first year to be profitable. We must make at least 5 million profits and 500,000 monthly averages.

This level of MCN company refers to the market, at least to the top 20 level of the general vertical field. At present, there are about 10,000 MCN institutions in the country in 2019. The real estate sector is relatively unpopular and small. The number of active MCNs is about a dozen. According to the scale, the number of fans of these MCNs can be tens of thousands. Millions of dollars. And if our profit level is reversed, at least the scale of 1 million fans will be achieved. This challenge is not small.

Review from the monetization channel and conversion rate:

In view of the MCN serving the company, there is basically no external income for advertising.

Assuming we average 100 people can convert 1 person and realize 100,000 profit, then we need to convert 5 people every month, at least we need to see 500 new people, and 1 million fans to calculate this conversion rate. Five.

From another perspective, the current general statement is: a fan three cents to advertise. From the principle: the conversion brought by an advertisement is greater than the cost, it is possible to make a deal, so according to the above profit and conversion rate, three cents is a very cheap advertising fee.

In other words, based on the above assumptions, the benefits of self-built MCN are mainly the support of the head V, the cultivation of sales stars, and the layout of online customers.

If you want to add new performance, in the short term, it is a better way to add advertising to make performance.

6. Product Analysis

After the above analysis, we gradually became clearer about the problem and the product, including what problems have been encountered, and what problems can be solved by this product direction.

At the same time, you can basically get the current situation of the problem, whether it is severe or easy, you must continue to analyze the product model.

Because everyone canThe opportunities you see are definitely very difficult, otherwise they will not be so valuable. And the money-making transactions are found in the intricate market, which is what product managers must face.

With this information, we can probably judge: If you want to help sales become a big V, to complete the chattering platform, you must develop a set of SOPs.

The development of this SOP requires three key capabilities: content creation capability, tool capability, and platform promotion capability.

Content creation ability, in view of the simple content form in this field, mainly requires the collection and organization of professional content, this part is not difficult for the company, the advertising department and the business management department should have existing The materials, as well as analysis reports from the marketing department, can also be used to refine the content of short videos.

Tools, the better the tools, the more suitable the tools, the lower the threshold for production, the lower the learning threshold, the lower the overall production cost, and the higher the ROI.

At present, for the vibrato platform, clipping is a good editing tool for quick editing, transitions, dubbing and subtitles.

Overall, the tool has a lot of choices and is saturated overall.

If you want to promote your platform, you must first understand the mechanism of the platform. For the vibrato, the most important thing is the bubbling algorithm mechanism, what kind of recommendation will be recommended to the larger pool, and which indicators and video to judge the quality, which can be obtained by consulting relevant materials.

VII. Product Plan and MVP

So for these three points, we based on the above business and technical analysis, we look at what we can do:

1. For content creation, we can consider technology to crawl short video on the whole network for analysis, but the difficulty and server cost must be very large. The practice of most MCN institutions is spontaneously creative. This piece is basically operated without technical means. It is completely done through manual information gathering and brainstorming, so it seems that this piece of content is very heavy, heavy, and technical. There is not much room for development.

2. For tools, since the market is already in a state of tool saturation and there are also tools that are official and available on the platform, there is no need to develop a tool. For the MCN organization, it can do dozens of numbers at most in a year. It takes a dozen or so people to develop a tool, which is obviously not cost-effective. Therefore, the self-developed tool is completely unnecessary, there is no lower operating threshold, and there is no good ROI.

3. In terms of platform promotion capabilities, we can also consider crawling the head video data for analysis of playback, likes, etc., but the core broadcast rate and other indicators are difficult to obtain, so it is still ROI is not as fast as manual research.

Based on these three points, we can basically confirm that this is a heavy content,Heavy-duty business, technology and AI play a small space, at least MVP stage product form will not include too many technologies, tools and other aspects.

So, the key to building MVP in the early days is to run through this mode and see if you can bring one or two numbers out to talk about promotion and commercialization.

There is the easiest and most direct way to run MVP. The product manager himself or find a sale, try to do the number, find the feeling, see how difficult, if you can not reach the tens of thousands of dollars in a month or so Basically, we can confirm that we need to dig some MCN professionals to assist.

At least for now, the number of attempts to do this can be put on the agenda and started.

eight, link closed loop

But the analysis of the product has just begun, because we only saw one point, but also how to connect with the business and connect them in a line to complete the closed loop of the product model and link.

For the integration with the business:

The first question is: When you want to be an MCN, take the sales team to do the number, where does your resource come from?

In view of the fact that this is a heavy operation, the ownership of the project needs to have a large position of the operation team; therefore, in the initial stage of product planning, it is necessary to maintain interaction with the operation team, rather than force the other party after the plan is determined.

This is because we need to cooperate with the operation team when signing agreements and doing content with the sales. This will be a product that will come together. Without the participation of the operation team, this matter cannot be pushed.

The second question is: How do you operate this mechanism, what do you exchange with the user and with the user, how is the deal done?

We should give users a big V income, depending on whether it can become a big V, so the results are uncertain in the short term, but users need to pay time and brainpower in advance, which is for them. Sales performance is also an impact.

In other words: We want users to agree to use some of the resources now to make a venture capital investment, and with our help, we strive to become a short video big V.

So the reasonable approach is: we can try to talk with the operations team, give some budget to recruit seed users, encourage users to do this with subsidies and rewards, and it is equal to a hedge of risk.

After all, this is a company-initiated behavior, and it is reasonable for the company to initially invest some operating costs.

The third question is: How do you end up with different results when doing product iterations and good beginnings and ends?

A product is patiently limited for both the company and the boss. It is very simple after the MVP runs through, as long as the ROI-related data is counted.

After a product goes online, there will be a Polaris indicator. This indicator can be the activity of a key page, or it can be a certainConversion rates.

The core of this indicator is pre-advanced and has strong correlation with the core indicators of the product, so that it has monitoring value. Otherwise, lagging indicators such as GMV are not suitable as Polaris indicators.

Before MVP runs through, everything is at the theoretical level, and it is not difficult to quantify the benefits.

For the MCN, a successful number, assuming half a year can be made, then we have to consider how to do it when the half-year time is up.

The project generally sets a bottom line closing period. It must be known to the parties in advance. Otherwise, it is easy to do things, and it will have a great impact on their own word of mouth.

Nine, systematic operation

Complete the thinking of the business integration, but also how to operate for a long time, that is, to make the whole system stable, this is from the line to the face of thinking.

The first point is: After our business runs through, there will be a large sales V for the head user. The next thing to do is to drive the long tail user to copy this mode.

– But the problem is not that simple.

For the big head V, they completed the transaction with the company and obtained the return of venture capital. At this time, the relationship chain is weakened for the company, because the core skills have been mastered by the users. At this time, if this big V jumps, it will have a big impact on the platform and the company. So we need a set of mechanisms or clauses to constrain this to avoid this kind of thing, so that the system can run stably.

And this mechanism and terms must be worked out with the sales management department. This is a step that cannot be avoided, so we have one more party to share the benefits.

The second point is: How to drive long-tail users? How do you let head users share their experiences and open up resource flows?

The logic of knowledge payment is involved here. The core is that if you want to acquire the knowledge of a group, you have to give them benefits. For example, relying on the existing community, let the head users share the experience, give them some benefits, or let the long-tail users pay for the purchase – this is a benefit for both parties, and it is more conducive to the formation of a community of interests, promote The system is complete and stable.

This piece has something to do with content, community, distribution, and there are also very different ideas for content distribution.

For example, for Weibo, the text content is mostly, the subscription system is adopted, and the highest priority is the one you are concerned about.

This creates an ecosystem in which the V is the core and the fans live around the V content. Because the relationship with the V is strong, it is weakly related to the platform’s content distribution and other mechanisms.

But for the vibrato, it is short video content, the content quality is prioritized, and the priority is to show what the system pushes you. This forms a content distribution mechanism centered on the platform content algorithm, and the user is insensitive to most large Vs.It belongs to a PUGC mode.

So how it works depends on what kind of mechanism you use to support these sales teams and which people.

So far, we have basically analyzed the feasibility and key points of the company’s desire to be an MCN team, but as a responsible product manager, it is impossible to stop here.

10, iterative deduction

Excellent product managers will have the ability to do the opposite. In other words, not only will we study a product, a business line, but also the relationship between the various business lines of the entire industry. In other words, you can’t simply treat a product as a product. Your goal is to solve a problem. You have to do everything.

Imagine that you are an entrepreneur. When your first product does not sell, what do you do next?

For example: Many people don’t know that the nice app is actually a picture social app, similar to a niche ins.

But today you download nice, you will find that it is a shoe fashion trading platform, doing C2B2C business, his most fun mode is flash purchase, which allows sellers to send goods to the platform first, by platform Identification and warehousing, then shipped to the buyer in the first time, and then settled with the seller.

In other words: As a product manager, you have to think of yourself as an entrepreneur. When your first product form doesn’t work, you need to change the form immediately.

In other words: you should at least consider after analyzing the first mode. If the first one doesn’t work, the second one should go. This is the most basic.

So, what if our MCN can’t do it?

For MCN, playing with content and public domain traffic is not the same as private domain traffic. Public domain traffic is mainly based on the content we analyzed above, and it is more inclined to grow; The operation of domain traffic is more inclined to create trust, close relationships, and improve transformation.

So if the public domain doesn’t work, we can try to help sell the private domain traffic of his WeChat platform through short video, but with the positioning of private domain traffic operation, the project’s structure and positioning will be To be smaller, it may belong to a content production department rather than a business model R&D department.

The core of private flow is actually KOC.

For example, a salesperson’s circle of friends and a landlord’s circle of friends must be more authentic and reliable, and often we will consult KOC before purchase, not KOL.

Because we presuppose that KOC has no position, KOL is often inextricably linked to the platform.

We are born to KOC and are naturally vigilant for KOL; therefore, KOC’s private domain traffic is also more intense.It’s also better for conversions.

So, to help sell and play private domain, it is to enhance their reputation, cultivate their own KOC, and solve the problems of key customers through targeted services to continuously form their own KOC circle and radiate more customers.

There is a requirement for sales to be no longer the user’s harvesting thinking, but the user’s business thinking. The overall content model and operating model should also be adjusted with this purpose and strategy.

Of course, this is only a feasible idea of ​​iterative evolution. In the process of product development and operation, we can not stop thinking about this part, but after the analysis of the current product reaches this level, we can already consider the problem of opening. It is.

11, start

The above analysis needs to be reported to the leader at the first time to form a BRD.

As for BRD, there are many templates on the web, and each product solution has different focuses. You can organize your own BRD templates according to the points of concern and company style.

There is no part of the landing in BRD. This section usually has to write out the operation mechanism and calendar of the project. The above analysis is mentioned in the content. Here are some points to note.

1. Determination of the initial operational mechanism of the project

Generally speaking, product development, regardless of content or function, can be divided into three phases: design, R&D, and test optimization.

Usually on the first day after the end of the first cycle, the initial review of the next cycle needs to be arranged. This phase mainly sets the direction and value, to see which demand points must be refined and which can be put.

Therefore, two days before the development, the requirements review will be carried out, mainly around the implementation level. The UI and requirements documents at this point in time should have been out more than 80%. Other uncompleted parts can be flexibly solved during the development process, but the more problems left, the greater the risk and uncertainty, this requires the team to go Run-in digestion.

The more participants, the more time you need to reserve time before the initial review, such as content production time, legal review time, etc. This piece should also be standardized according to the specific conditions of the project, otherwise it will be easy for three monks to have no water. In the case of drinking, it is easy for everyone to delay each other. In the end, they only emphasize the problems of their own team, but they do not work hard for the overall goal.

The newer the project, the more ignorant everyone is, so the more rules are needed as an agreement, and the goal is to get started.

2. Separation of powers and responsibilities

The general powers and responsibilities distinguish this piece with several basic principles. For the product, there will be a Owner Product Manager, and the Owner Product Manager will be responsible for the acceptance of the overall platform. If the content side and the content product manager are updated, the demand will be controlled by the platform, but the platform side has no transformation, No need to participate in verification.

The distinction between power and responsibility is to prevent a product manager from backing up. Generally speaking, everyone likes to ask questions.The problem is to blame the product manager, after all, this is a position responsible for the overall experience.

It is precisely because the concept of experience can be big or small, so it needs more clarification. If the product manager does not have the definition of power and responsibility, it is easy to see that the big thing has no power and the small thing has happened.

3. Reporting Mechanism

The reporting mechanism is a big part of the project at the beginning.

Which team is responsible for the main report? What other items are reported by other teams? Must be finalized.

Because reporting is a process of redemption, it is also an action for resources, and it is easy to have a prisoner’s dilemma.

For example, if a project A product is reported, and the B product is not reported, the B product will be passive.

If AB reports, the leader will be confused.

The better way is that one party will co-ordinate and the other party will cooperate. And when reporting, there is no intercommunication, both sides can bring it.

A good reporting mechanism is the sharing of benefits and the basis of project cooperation.

12, landing

The above we have analyzed the whole process from post to point to demand start, but this is only a situation of a post, we still need to give a different look at the interpretation.

Although there are thousands of pits on the ground, I have summarized three articles that are generally tried as follows:

1. The tacit understanding of the team is a break-in

Don’t care too much about the feeling of teamwork, don’t worry about the glass; the logic of doing things is always the most important, and the feelings, tacit understanding, and efficiency are usually just the icing on the cake.

Usually a company standard is recruited, the quality is not too bad, so don’t look at the team atmosphere and tacit understanding.

But the team atmosphere is the vane of the value of the project. In an uncomfortable environment, it is difficult to have a good working experience, so it is necessary to make up for it through the mechanism, not the negative resistance.

The tacit understanding is the silent contract, which is an agreement that does not need to be described.

But when you have no tacit understanding, you need a deed, that is, an agreement on powers and responsibilities, time points, and mechanisms. This is normal.

2. Reporting as a boat against the water

A lot of students only pay attention to the level of doing things, not to report, it is a pity.

From the 0 to 1 stage, because there is no quantitative business value, the report determines the position of the product in the leadership.

But incorrect reporting, or bad reporting, will lower our rating.

Sometimes it is a good plan, but it was rejected because there was no good data support or good expression at the time of reporting.

Therefore, the report should be taken seriously. Any contact with the superior should be prepared in anticipation and must not be in the form.

3.It’s the fastest to think about it again

A lot of times the pressure on new products is very high, everyone is urging, but I have experienced many times, the demand without verification of value has been rushed on the line, and finally did not promote.

This consequence is very serious – directly causing the entire team to have no output, low morale, and finally the product manager has no control over the value.

So I have a similar problem. I still hold this position. Even if I spend more than three or five days to verify and go online three or five days later, it is better than two months of development.

The things that belong to you, you must hold them, because no one has helped you.

Thirteen, the ultimate experience

The ultimate product experience is not just about interaction and UI, but the most important thing is product logic.

For example, when you repeatedly refresh the information flow page many times, the general APP will remind you that “your refresh is too frequent” “Please do not refresh frequently”, and a little better will prompt “Too fast, I will react Come here or “The exciting content will come soon.”

But the one that surprised me the most and felt the difference in experience was the jelly app.

Jellow will prompt “thanks for being addicted” when it is refreshed multiple times, that is, “Thank you for being addicted to me.” I was shocked when I saw it for the first time.

How do you make this design?

It’s still starting from the user, the scene, and the mind.

jellow users are relatively small, light intellectuals, light literary attributes. Therefore, this kind of English, unexpected tips, especially in line with the tonality of the entire product.

When analyzing scenes and minds, the mood of users repeatedly refreshing is very complicated – perhaps with helplessness with time passing, or a desire for upcoming content, this time reminds “Thank you for me.” Addiction is particularly straightforward.

All in all, the ultimate experience must come from the user, the scene and the mind, the good experience between the user and the product, just as good as the good communication and conversation between people. A good experience can deeply impress users and give the product a great bonus. We need to chase with careful heart and deep understanding.

14. Summary

At the end of the day, let’s talk about what the value of the product manager is.

The first point is the control of value. What is needed is:

• Product thinking plus business understanding of product design capabilities

• Product methodology and experience-based ability to reach

• Software strengths of communication reporting and team management

But the real situation is: Many times we have the ability, but without status or power, we need to operate.

This is also a question of quantity and conversion rate. Quantity is our ability. Conversion rate is the degree to which our voice and product supply and demand match. The amount multiplied by the conversion rate is equal to our score.

If we have enough capacity, we need to increase conversion rates and create more product value.

At the level of creating new value: start with business issues, create value for them, and change the voice of the business.

Many product managers like to develop new features and do some new requirements to support their performance, but they are often in vain. One of the praises of business and operation, the actual improvement of some data is more useful than doing more development.

The right to speak is not self-proclaimed, it is exchanged for reciprocity.

Optimize efficiency when there is no right to speak – at least we can control R&D efficiency, reporting efficiency, and BUG processing efficiency.

In terms of handling BUG, ​​business and development are usually more emotional.

Because it affects the use of the business, it is certainly unsatisfactory to ask for a solution.

And development, especially when it comes to joint debugging, no one wants to take the initiative to admit their own problems, it is difficult to take a step back and check the problem.

At this time, the product manager needs to take the lead to solve the problem and take full care of the interests and feelings of all parties.

The efficiency of this event will save the team a lot of resources.

A good situation and a good project are all exchanged from my job. Someone can see it.

In this process of continuous self-optimization, our capabilities and values ​​will improve, but the reality will not always be smooth. In many cases, because of some problems in the system and some problems of the team, we are not treated fairly. I don’t think there is any need to be discouraged here. After all, the project can be delayed and cannot be delayed.

Stay calm and do what you should do – even if your job is not good, you can also research the latest information, the latest content forms, growth methods, and even operational data analysis, a lot of things you can learn.

Instead of repeating work day after day, the promotion is not big.

One-hand project experience and study time, these two points are necessary for growth, but too much investment at a certain point, the growth rate will not be very fast. The project is trivial and real, and learning is systematic but abstract.

It’s the so-called learning without thinking, then thinking, not learning.

This way, even if you still have no good situation to break the game, you can at least have the ability to start a business. In the era of new Internet of Everything, small brands, small individuals, and small wisdom will have more stage, entrepreneurship is no longer so terrible, incubators, finance, etc.The basic support is also constantly improving. As long as there is sufficient capacity, a large number of channels can be used to realize and commercialize it. It is no longer the era when the entity’s heavy assets are damaged.

It’s not the industry that makes money, but you.

If you say the final value of a product manager in one sentence, I think it is:

“In the drive of product responsibility, we use product thinking to find the angle, as the driving force of the team, constantly create product value and improve team efficiency.”

I hope that you can continue to improve actively, rationally and optimistically.

Above, thanks.