Article from WeChat public account:Bone Network Video (ID:guduowlj), author: summer, head Figure from: vision China

266,127,67,3.

These figures come from the August announcement of the latest public announcement of the “Key Network Film and Television Play Information Filing System” of the State Administration of Radio, Film and Television. A total of 266 online movies passed the “Planning and Recording” in August, including 127 urban themes and 67 science fiction themes. In the past, there were only 3 costumes in the online movie industry.

All changes are related to the promulgation of the February 15th Notice on the Upgrading of the Network Audiovisual Program Information Filing System. From the unified recording of the video platform to the film’s independent filing, the new regulations are on the line, first let the number of new products drop sharply: in the first half of 2019, there were 438 online movies in the online market, compared with 730 in the same period of 2018, down 40%. %.

Secondly, the theme winds are transferred from the ancient costumes to the modern ones: in the beginning of the filing system “age category”, there are 80 costumes in April, accounting for 32%, and by August, this number has been reduced to 3 The proportion is only 1.1%, and the fantasy, fantasy and magic in the costume theme are replaced by modern science fiction.

In the industry, the “planning record” before the project started and the “online filing” before the film was launched became two Dharma hanging on the top of the film.The sword of Chris. The head-and-film company’s new project has been sharply reduced. The mid-waist company’s work has been broken, and there has been no filming, and many “personal” or studios that are on the edge of the industry are gradually withdrawing from the industry under the big waves.

This is a big shock shared by the online movie industry.

“In fact, I know that this will still come.” Before the official filing of the filing system policy, “The Great Snake” director Lin Zhenyu had a hunch. The rapid development of the online film industry will inevitably attract the attention of the regulatory authorities. This is an inevitable trend in the development of new things. Under the review criteria of “integration of the Internet,” the customs will only be stricter.

Fortunately, the policy is an “elastic band.” From the time the filing system was first launched, the industry was in a tight mood, and the new numbers were tightening. Now that the number of works that have been planned and recorded has risen, after eight months of pains and breaks, the industry is gradually calming down.

But the change is still going on.

Looking for the Red Sea

“I won’t review it, it’s useless.”

In September, TV stations, video platforms, film and television companies, etc. entered the gift season, and online movies were no exception. After the filing system was launched, in order to facilitate communication with the filmmakers, provincial-level radio and television organizations have opened a group QQ exchange group to provide guidance for the record review. Internet film practitioner Zhu Hongjun revealed to the bones that the radio and television staff responsible for the review directly informed the film in the group that the theme of the costumes was “not censored” in the near future. Under the policy guidance, a large number of companies turned to modern themes, even if a team still insists on making a costume project, it is recommended to delay the filing until October.

The theme of costumes is almost extinct, and the public IP represented by “Journey to the West” has disappeared. This is also related to the limited theme of costumes. Xiang Shuiliu, founder and CEO of Xiang Brothers Films, told Biandu. “The radio and television has clear requirements and cannot tamper with and adapt the original (名名)“, but this does not mean that Radio and Television is forbidden to film adaptations of Journey to the West. “Only the requirements for this type of content adaptation will be higher, and the content and film review will be more stringent.” It is persuaded that the ability to play is not solid enough, and it is not willing to spend a lot of time and cost for a single work.

After the official filing of the filing system, many people have already heard some “winds” when they communicated with the platform and the industry. But after the day really came, some insiders revealed to the bones that his first reaction was “somewhat worried.”

As an emerging category in the film and television market, when the theme of costume film and film and television drama market is limited, the online movie costumes are illusory and strange, and the scenery is good here, even if it is located in the middle waist. The subject matter, the amount of the sub-ledger has also stabilized. Internet movies enjoy the dividends brought by the theme to a certain extent, and the New Deal is launched, the fantasy is limited, and the online movies will compete with the series of TV dramas, TV dramas, cinema movies, etc., and the subject matter is weakened.

And more importantly, under the three major mountains of market, censorship and policy orientation, when the theme shifts from costume to reality, on the creative side, the threshold is rapidly increased. On the market side, how can the theme work win? box office? Everything is full of unknowns.

Where is the next Red Sea?

From the works published in the current filing system, the main theme, the main theme, the action, the city, the love, the suspense, and the youth are the majority. Among them, under the guidance of the platform and policy, the theme of the main theme became a frequent visitor in the film list. “Many companies will start to do at least one such project every year.” Lin Zhenyu told the bones.

The main theme is still unclear after leaving the gift season and leaving the platform resources. However, it is clear from the film that many online filmmakers have chosen to bet on science fiction movies. According to statistics, from February to August, there were 235 science fiction themes in the filing system, accounting for 15%.

Inspired by works such as “Wandering Earth” and “Crazy Alien”, science fiction began to become a hot topic in online movies, and more importantly, in fantasy, fantasy, magic, and modern themes, ” Any of the ‘weirds’ mentioned in it needs a reasonable source, and then only use sci-fi to explain.” Xiang Shui Liu said.

Although the wind direction is transferred to modern times, the main melody is coming, science fiction films are getting together, and the homogenization of online movies is still the industry’s number one.

Two swords of Damocles

“Speaking jokes, I used to say how many projects I started, and now I am talking about how many projects I have passed.”

As a practitioner, Lin Zhenyi feels more intuitive about the changes in the industry. “Besides (Yes) This project has not been planned for the project, and then it has not been turned on; some projects that have already been turned on have led to the return and re-examination. Turn it on again; or some of the entire crew is here, and the review is not passed.”

Practitioners have almost opened up a “temptation” to adapt to the filing system.

In the filing system, only those institutions that hold the Broadcast and Television Program Production and Operation License are eligible to apply for the username and password of the new filing system. This is a natural threshold. There is no fixed team and organization. Occasionally, the “personal” who earns a lot of online movies will be eliminated first.

In the first step of planning and filing, the film side needs to fill in the “Key Original Internet Film and TV Play Planning Information Record Form”. The information includes the program name, co-production organization, program type, theme, production budget, etc. A summary of the contents of 1500 words and an explanation of the meaning of not less than 300 words.

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