To be a meal
Editor’s note: This article is from WeChat public account “Internet refers to the North” (ID: hlwzhibei), author: BB refers to the North group.
“Office Ono” has been reinstated, you can find the latest update videos on Weibo and Youtube – this directly broke the rumors of the previous “Office Ono team disbanded” – and from the external data, Office Ono has not been greatly affected by the previous “Girls’ Imitation to Death” incident.
But this does not mean that the crisis in Ono has come to an end. Even thinking about it, the amount of information behind this incident is quite large.
First of all, when the Ono team walked through the cycle of retreat to reinstatement, you will find that the whole process is almost a textbook-style deduction of the “crisis public relations strategy”: in addition to the official response, the whole process is “silent”, reducing The possibility of lyrical divergence, the loss and risk will be maintained within the expected range; the latter preference will be replayed on Youtube (microblogging for October 14th, Youtube for October 12th), while maintaining heat You can take a look at the current situation of lyrics.
Of course, it is not that Ono must stay in the crisis. “Crisis public relations” is also a normal market operation, but in the end, the Ono team is a content-making team. The business model for maintaining the survival of the Ono team is based on Based on high-quality content, this crisis is also caused by “content.”
So under such a premise, the end node of the Ono crisis should be “re-acceptance of content re-acquisition” rather than “re-emergence after the cooling of public opinion”.
The worrying place is here too. From the perspective of the office Ono, we did not see any significant adjustments in the content. Many details indicate that the team is still following the previous shooting plan (for example, the newly updated video is named ep107, and there is no separate series. ) – Especially on the Youtube version of the video, the previous “crisis” in the new film is only a thank you at the end of the film, and there is no “safety instructions” patch.
