The original title: “The Twins Killer” word-of-mouth box office is not as expected, why is it difficult for Li An’s new technology to be fed back to the movie box office? “OF: Zero One, head from FIG: Oriental IC
Director Li An’s use of new technology in Billy Lynn’s Midfield Wars and Twin Killer is an exploratory nature, even in many movie scenes where great effort and difficulty are involved. Ordinary viewers may not be able to discover the mystery and the advantages of new technologies.
After Director Lee’s “Billilin’s midfield battle”, he once again brought a new technical topic “Gemini Killer”.
Not much understanding of film technology. The public was first dazzled by multiple release specifications: even from the most basic definition, frame number, 3D/2D classification can be divided into a large number of different combinations, the highest specification of 4K /3D/120 frames CINITY theaters are countless in the country, 2K/3D/120 frames of Dolby Cinema is not much more; 3D60 frame theater is more popular, there are also 24 frames 3D, and IMAX2D format release.
About the 120-frame problem, the film and television media had to repeat the science of “Billilin’s midfield war” again. Traditional movies are generally 24 frames, that is, 24 pictures per second, and 120 frames in short become 120 pictures per second. The overall perception will be very different.
After reading the 2K/3D/120-frame Dolby Cinema version, I thought that the 120 frames of “Gemini Killer” brought a big difference from the traditional 24-frame movie sense – the high-speed scene became It is incredibly smooth and clear, not the “dynamic blur” that is commonplace in high-speed motion in movies and television. The visual reality is extremely strong. But at the same time, the sense of discomfort will also appear. This may be due to the established habit of “following the film” brought about by 24 years of film, and the “Gemini Killer” is too real.No “movie feel”.
But as a film technology that has not yet been popularized, the changes in the habits of the audience will naturally change over time. In the market performance of “Gemini Killer”, the problem is not here. Director Ang’s use of technology – the result of film technology serving a suitable good story, we can see from the “Fantasy Drifting of the Boys”, this film has won all the success in the box office and awards. However, in “Billilin’s midfield battle” and “Gemini Killer”, the situation is completely different.
Technical topics are too dazzling and may not be conducive to film promotion
When “Billilin’s Midfield War” was released, there were only a handful of theaters that could show 120 frames nationwide, but the topic of new technology almost occupies every comment related to the movie, and the same is true. Once again, after the release of “Gemini Killer”. The impact of this situation on the effectiveness of film propaganda is not entirely positive.
One of the reasons is that the use of new technology by director Ang Lee in “Billilin’s Midfield War” and “Gemini Killer” is of an exploratory nature, and even a lot of effort and difficulty is high. In the movie scene, the average viewer may not be able to discover the advantages of the mystery and new technology. In “Billilin’s Midfield War”, a large number of close-up close-up shots make the actor’s face unrecognizable. The sound and light of the midfield show is very clear and bright under the new technology, but for the audience. However, it may not be positive for emotional entry.
“Billilin’s midfield battle” is a film that is quite introductory. It is actually a movie with many emotional topics, but the attention brought by new technology is captured. The audience has a subtle space for thinking about the plot itself. In turn, from the perspective of audio-visual language, “Billilin’s midfield battle” is not a Hollywood special effects blockbuster that emphasizes visual wonders. That is to say, Ang Lee’s expression of technical use is low-key and restrained, but technology. It is itself the most discussed topic.
The same is true of The Twin Killer. This script has a main line with the temperament of Hollywood action movies of the 1990s, which is quite plain and unobtrusive. A powerful retired agent, a beautiful female agent, a young killer who cloned a retired agent, and a variety of standard gun battles, speeding, and fighting code seem to have nothing new. But viewers who know more about the film can see the difference – because the high frame rate is added, the trains that are used to the assassination, the bridges that the motorcycles chase are completely different, and in the context of the clone agent, Li The different questions that the director gave to the big villains and the different understandings between the father and the son about the “detours that have passed” actually insulted quite a few real problems.
In summary, although the “Gemini Killer” is different from the “Billilin’s midfield battle” in the type of film, but from the perspective of the use of new technology by Li An, it is exactly the same.
In the early days of 3D movies, “Avatar” and “The Fantasy Drifting of the Boys”, the role of technology is not only the protagonist in propaganda and communication, but also the main source of the film for the audience to “value the fare”. They all use eye-catching visual effects. It has created a dreamlike new world, but the difference between “Gemini Killer” is that Director Ang tries to test the use of new technology in a realistic story. The effect is not eye-catching, The script of “Gemini Killer” is also Guanghua introverted, and the general audience is being technically topical.At the same time of attraction, you may not be able to see the bright spots.
The Twins Killer uses motion capture technology to create a young version of Will Smith, another example of this “viewer may not get” effect. Different from the age-receiving technology in the movie, but the characters created by CG, such a character becomes one of the protagonists in the live-action movie and there is almost no violation. It is actually a very difficult thing, at 120 frames + The 4K specification has doubled the difficulty. Going back to the above topic, this process of overcoming difficulties in the dark, the ordinary audience may not necessarily be the same thing – from the perspective of perception, with the previous combination of screen modification, borrowing, substitutes, etc. “The same person appears in Compared with the effect in the screen, the average viewer may not be able to understand the difference in the technical level.
Reading Entertainment Jun believes that “Gemini Killer” is not an old-fashioned 90-inch action movie with a 120-frame gimmick, but the highlights of the technology are not highlighted in the movie for the public to see. The beauty of it is the established fact that it is normal to not be preferred by the market.
Arian’s attempt will not be the final form of a 120-frame movie
Obviously, Ang Lee’s use of new technology will not be the end. In terms of the number of frames, the reason why the 24-frame movie has remained unchanged for a long time is the trade-off between film cost and clear fluency, which is not the optimal solution at the visual experience level. The standard history of 24 frames is too long, and it is almost an intractable practice for the entire film production and projection system. Previously, only the “Hobbit” used 48 frames, and it has received feedback of “too smooth and not like a movie”. In addition, Li An’s “Billilin’s midfield battle” and “Gemini Killer”.
The biggest “enemy” facing 120 frames is actually the habit of watching movies for 24 frames. The new film technology opened up the market, and the selection of the two films of Li An seems to be somewhat inconsistent with the market.