Whose price is “uncompetitive”?
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Pan Lei.
Author | Pan Lei
Editor | Li Huanhuan
The P7 price of the coupe model that has not been officially released by Xiaopeng Automobile is suspected to be exposed, or it is inevitable to fight with Tesla Model 3.
Recently, overseas netizens exposed a comparison chart of vehicle prices on Twitter. Xiaopeng P7 was listed among them, and the price range was 39,900-59,900 US dollars (about RMB 282,000-955,000).
According to the information released by Tesla China official website, the price range of Model 3 is 328,000-50.99 million. If the price circulating on the Internet is true, P7 will coincide with the price range of Model 3, and the two models are bound to be Positive confrontation.
In this regard, Xiaopeng Auto insiders told the Future Auto Daily (ID: auto-time) on October 21, the price is overseas news, and the source of the information cannot be confirmed and will not be commented.
Official information shows that the P7 is positioned as a “smart electric coupe”. The NEDC has a cruising range of over 600 kilometers, equipped with dual motors and four-wheel drive, and accelerates from 0-100 km to 4 seconds. The new car is currently in the pre-sale phase (subscription is subject to a payment of 2,000 yuan). According to the plan, the official will announce the interior at the Guangzhou Auto Show and will begin delivery in the second quarter of 2020.
At present, Xiaopeng only has one model G3, and competitor Weilai has already built the ES8+ES6 product portfolio. Tesla Model 3 is also close to the production line. Xiaopeng urgently needs a car product. Rich lineup.
Therefore, Xiaopeng has high hopes for the market performance of P7. Previously, Xiaopeng Automobile Chairman He Xiaopeng once said on social media that he would “roll down” Tesla Model 3 on cruising range and sales price. He Xiaopeng believes that the price of Model 28’s entry-level model of 328,000 (without autopilot) is “uncompetitive” and should be reduced by another $10,000.
The price range of Xiaopeng G3 is 143,800-15,800 yuan. According to the price circulating on the Internet, P7 will directly raise the price to 30.Ten thousand yuan interval. According to data released by the China Association of Automobile Manufacturers, the sales volume of new energy vehicles in September was 80,000 units, down 34.2% year-on-year. It has been “three consecutive declines” since July. Given that the new energy vehicle market has been weak, the P7 will undoubtedly face greater challenges.
[I am Pan Lei, the author of the Future Auto Daily, focusing on the automotive industry’s deep observation and autopilot, AI and other forward-looking technical reports, and welcome exchanges and provide news clues. WeChat A10010A123, please add a note name, company, position. 】
