Article from WeChat public account:Getting the car (ID: gaocheshe), author: drivers association new cat Ning, head Figure from: Oriental IC
Q: How to anger new energy owners with one sentence?
A: Consult their used car maintenance rate.
According to the 2018 China Auto Maintenance Rate Report, mainly domestic new energy vehicles have a three-year average maintenance rate of 32.3%, which is generally lower than the 40% to 65% retention rate of the same level fuel vehicles in three years.
Taking Geely Emgrand’s new energy as an example, the current pure electric top version guide price is 159,800. According to the car’s home listed in the third year of 20.66%, the price of this car is only three years later. There are 33,000.
In contrast, the third year of the Royal Motors fuel car has a 50.33% preservation rate, a version with a price of around 80,000, and 40,000 pieces sold in three years.
In any case, basically save the money, and TM spit out a lot, the new energy owners cry in the toilet
So new energy wants to sell well, and car companies can’t afford to pay for it.
For example, Weimar launched the official used car service in August this year. Weimar owners can enjoy a 61.8% rate of protection for three years, and can purchase the new models of Weimar by making up the difference.
For example, Xiaopeng Automobile also proposed a three-year, six-fold, value-replacement replacement repurchase option in the compensation scheme for the old car owner to update the frequency too fast.
Moreover, there are rumors that Weilai will guarantee that the value of its used car is not lower than that of the same class of luxury cars. If it does not meet the standard, it will be at its own expense.
All in all, today’s new energy vehicles have a kind of willingness to take the emperor down. Not much to get some benefits, who will buy?
For consumers, this wave of operation by car companies is definitely a good welfare.
On the one hand, you can let yourself not have the urge to marry your mother because of the extreme speed of the vehicle. (after all, the impulse is the devil); In the stage of selling cars, it is also possible to save a lot of trivial things such as “intermediaries making price difference” and “intermediary joint buyer routines”.
As for the car companies like Weilai and Weimar, they are actually not losing money.
One-time recycling of used cars can be used for network car service, or material recycling; secondly, it can greatly eliminate users’ car buying concerns and increase the transaction rate.
In particular, Weilai’s service, which is almost “sea fishing”, is a free exchange of electricity, and it is a second-hand car value-adding service. It can be said that the card of consumer psychology is dead.
The customer who was hailed as “God” might have a good mood and his mind was hot.
If the brain hole is bigger, Weilai and Weimar can even build an Internet-based evaluation or acquisition of pure electric used car platform based on their second-hand car value-holding system.
But in any case, this method is not a cure for the problem of the new energy used car maintenance rate. After all, the result of today is still a lot of things to back.
For example, second-hand car appraisers lack skills in power system testing, such as the new energy used car market does not have a comprehensive evaluation criteria. For example, the cost of battery replacement is large, and various public charging facilities are not perfect.
Especially for batteries and charging piles, mostfatal. Many consumers want the battery to decline, and 10 charging piles, 9 bad, and 1 in the queue, immediately canceled the idea of buying new energy
The most critical, this is actually a vicious circle. The new energy infrastructure is incomplete, which makes the consumer’s experience poor, thus reducing the possibility of purchasing new energy, resulting in low market new energy. Eventually, the resulting hedge ratio is low.
So if new energy owners want to turn over to be masters, they have to rely on the improvement of battery technology and the perfection of public construction.
But fortunately this is just a matter of time.
Article from WeChat public account:Get the car agency (ID: gaocheshe), author: cat Ning new drivers association