The previous life and life limit of the salary limit
October 21, Youku, Tencent Video, Aiqiyi three video platforms, combined with the midday sun, Huace film, Li Mengying, Ciwen Media, Yaoke Media, Six film and television production companies of Xinli Media jointly issued a joint initiative to strengthen industry self-discipline and promote the healthy development of the film industry.
This is another year after the three video platforms and six film companies once again voiced. In August last year, they jointly issued the “Joint Statement on Suppressing Unreasonable Reward and Resisting the Unhealthy Trends of the Industry.”
There are seven initiatives in the proposal. In addition to value guidance and political orientation, the most interesting thing is to strengthen the management of the cast members in terms of salary, ranking, and treatment. In particular, it is necessary to resolutely resist the vanity comparison. The wind.
In response to the phenomenon of “high-priced pay”, the State Administration of Radio, Film and Television released a report on the inspection and rectification of the film and television industry as early as 2016, clearly pointing out the need to curb the sky-high pay and star-showing behavior. At that time, no clear solution was proposed, but the government expressed its attitude toward the rampant flow and the sky-high price–clearing and cracking down.
After a one-year policy break-in period, the relevant departments began to rectify the chaos in 2017, and issued the “Opinions on the proportion of the cost of TV drama production”, the first time the specific salary policy was embodied. It is clearly stated in the “Opinions” that the total pay of all actors cannot exceed 40% of the total cost of production, and the main actors do not exceed 70% of the total pay. According to relevant data, there were about 2,000 national crews in 2016, and after the “Opinions” issued, it was reduced to 200-500 in October 2017. The number of crews fell in a cliff in a year, and the film industry was affected. Reinvented, and the fuse is the star’s high price.
For film and television production companies, the high paychecks have largely abducted the development of the film industry. A TV series from planning to production, because the price of first-line stars is too high, almost occupying most of the funds of the crew, the whole group is almost working for the actors; but on the other side, the huge appeal of the first-line stars makes it difficult for film and television companies. Give up this rare propaganda resource. The limited salary has become a necessary choice for film and television companies to survive.
This time, U-Teng and six film and television companies issued a statement again, which means that the platform’s voice is getting bigger and bigger, and the combination of large platforms will be protected by more forms.Barriers to their own interests.