Using intelligent hardware thinking to make e-cigarettes
In 2018, the global steam e-cigarette market grew to a size of 14.52 billion U.S. dollars, and the CAGR reached 19% from 2014 to 2018. More than 90% of the global e-cigarette market is concentrated in Europe and the United States. Although emerging markets such as China are beginning to exert their strength, they are still small. In 2018, US electronic cigarette sales reached 8.5 billion US dollars, and the Chinese market was only 560 million US dollars. The huge market gap has given birth to opportunities for Chinese e-cigarette companies to go to sea.
Pinuo Smart is an e-cigarette company that focuses on overseas markets. Its oil-filled electronic cigarettes are currently dominated by the European, American and Southeast Asian markets. The oil-filled electronic cigarette provides the user with a fuel injection inlet, and the user directly purchases the smoke oil instead of the smoke bomb. Compared with the domestic mainstream pre-filled electronic cigarettes, the oil-filled electronic cigarettes provide a more independent choice of smoke oil, and also reduce costs through the reuse of the cartridges. Foreign markets prefer oil-filled electronic cigarettes.
Nono Smart was established in 2017. At the beginning of its establishment, it developed a large smoke product, and then selected a small smoke route according to market changes. In April of this year, its small smoke product WING wing Xiaoyan began to launch the market. In September, the sales of tobacco rods reached 10,000 in a single month, and the sales of cigarettes were 30,000-30,000. At present, the overseas market sales revenue accounts for 60%, and the business covers the United States, France, Indonesia, Malaysia and Dubai. With the continuous development of overseas markets, it is expected that the overseas share will expand to 70-80%.
Pinault sells tobacco rods and cartridges. Its product package includes one main cigarette rod and one cigarette, which is currently priced at US$49 (domestic price 328RMB). The smoke oil mainly comes from the first-line smoke oil factory at home and abroad, and users can purchase it themselves.
Pinno e-cigarette
The oil-fillable method expands the user’s self-selection range for the taste of electronic cigarettes. However, the same type of smoke oil is used, and the output power is unstable due to changes in the amount of electricity. This will also affect the taste experience of e-cigarettes. For small smoke, the power difference is 1-2w, the degree of reduction of the smoke oil and the throat sensation will be significantly different. Pinnow has a voltage regulation function in the electronic cigarette, and the user can set a constant output power according to the taste preference, thereby achieving a stable use experience. Pinnaeus founder Luo Haichao said that precise voltage regulation and stable power output are the source of user stickiness.
The function of the adjustable power is realized by the Piano’s self-developed App. Pinnacle also stores the taste curve of various mainstream smoke oils in the cloud for users to download and use directly.
Penno App Interface
Pinno’s tobacco rod equipment has more than 100 electronic components installed. In addition to the adjustable power, Pinnow also achieved 1) statistical suction port number and can set anti-sinking mode. For example, the number of times used within 10 minutes is specified. After the standard is reached, the electronic cigarette automatically stops working. 2) The usage data of the user within 50 days can be stored and the cloud can be exported. 3) The App user community is constructed. Users can share their thoughts on text, images and videos.
Pinuo e-cigarettes can be implemented
App-based data can also analyze user behavior, help users understand their e-cigarette usage habits, and achieve accurate calculations of nicotine intake. In the process, Pinnacle can collect user’s preference for smoke oil and provide accurate market demand information for the oil and oil factory. The big data generated by Pinna can also help e-cigarettes in the medical field.The UK has included e-cigarettes as a substitute for traditional tobacco in the medical system. An intelligent platform enables more efficient and in-depth medical research.
In October of this year, Pinnow e-cigarettes won the “2019 Best” in VapexpoFranceLille Innovation E-cigarette Exhibition Pod”, “2019 France’s best small smoke award”. The exhibition is an important platform for e-cigarettes companies to open the French market.
Pinault won the “2019 France’s Best Small Smoke Award”
In the safety of open-type e-cigarettes, the founder of Pinno said that there is no control on the smoke oil used by the users, and in the future, it will consider installing a sensor that can identify the smoke oil to enhance the quality of the smoke oil. control.
On the sales channel, Pinnow is currently working with tobacco oil plants and agents. The tobacco rod equipment in the global e-cigarette market is mainly produced in China, and the tobacco oil is produced by local manufacturers according to the taste preferences of local users. In overseas markets, Pinnow has established in-depth cooperation with local oil and oil plants to achieve bundled sales of products.
When it comes to the development of the domestic market, the founder said that although the domestic market is not the focus of the layout, but has already established agent channels and opened the Tmall store. At the beginning of 2019, Pinault won 2,261 supporters in the 40 days of Jingdong crowdfunding, with sales of 1,710,580 yuan. The domestic market is gradually accepting oil-filled electronic cigarettes.
The Pinnaeus founding team is mainly from the mobile communications and IoT industries. Founder Luo Haichao was the general manager of the morning sales department of Eurasia, and has conducted business in more than 30 countries. Co-founder Ye Yong has more than 10 years of experience in technology, production management and supply chain management in the electronic communications industry, mastering electronics, structure, mold and processing plant resources. The supply chain of Pinnow e-cigarettes mainly comes from the mobile communication industry. Another co-founder, Zhang Yanwu, has 9 years of embedded development experience and is familiar with the architecture of various chips. Li Chao, the technical director, served well-known mobile phone carriers in the early years. He has 10 years of software development experience and six years of mobile Internet App and cloud architecture design experience.
Pinnow currently has a team in Shanghai and Shenzhen. The Shanghai team is mainly responsible for the core software and hardware and the research and development of the App. The Shenzhen team is mainly responsible for the supply chain and brand promotion.
In the future, Pinnow will continue to use intelligent hardware technology to create e-cigarette products and realize AI-energy e-cigarettes. The company is now open for financing and the team is actively involved in investment institutions.
Image source: Pinnow Smart