Original | Burning Money (ID:rancaijing)
Author | Su Qi
Edit | Wei Jia
Title Map | Oriental IC
“I am not afraid of fear, I am afraid that Li Jiaqi will buy it.” Speaking of the most man who is the top of the 2019 electric business district, many people will want to tighten their wallets.
If you revert the time back to 25 years ago, the name of a brother will be handed over to a man named “Hou Zong”. The unfamiliar brands such as Hearts and Arrows and Laustendon were brought to him by fire. There was even a special “the strongest advertising cow in the history of the Hours” in the B station. Someone commented at the bottom: “The original day is not After reading it, you can’t sleep well, childhood series.”
The earliest TV shopping program in China was broadcasted in 1992. After 27 years of development, it has experienced a period of ups and downs, and many listed companies have been created behind it. In the heyday of 2015, Hunan Radio and Television Group and Hunan Satellite TV jointly invested in the establishment of a happy purchase landing on the GEM, and the first TV shopping of the TV and TV series was also listed on the New Third Board.
But due to false propaganda, profiteering operations, poor quality and other issues, coupled with the ageing of the audience, the days of TV shopping companies are not good. In the first half of 2019, the financial report shows that among the three representative TV shopping companies that have been listed, the revenue of TV shopping business of Oriental Pearl is only 0.20% year-on-year, and the sales of happy purchase of Mango Super Media and Jiangxi Fashion Shopping are year-on-year. It fell by 35.87% and 18.04% respectively.
With the rise of live streaming, many shopping channels have begun to target this piece of tea. Mango Super Media said in the financial report that the company’s media retail business is actively transforming into media e-commerce, and enters the Taobao live broadcast, vibrato, fast hand, mushroom street and other traffic platforms to achieve sales. Beijing’s family-owned shopping channel has Amoy goods, and the Meijia Redhouse of Hubei Satellite TV’s Meijia Shopping Channel has also joined the track.
However, in terms of the amount of playback, the highest viewing volume of these channels for live broadcasts is much lower than that of the head net. Want to grab a net red rice bowl, TV shopping still has a long way to go.