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Nearly 20,000 actors did not perform this year.

Editor’s note: This article from the micro-channel public number “FUNJI melon base” (ID: FUNJIdata), author FUNJI planting melon base.

A recent director’s selection of the reality show “The Actors are in Place” was launched on Tencent’s video. The program design and guest arrangement were quite thoughtful, and attracted a lot of attention on the line.

This show also puts one at the same time The words were brought back to us from this time last year –“Performance Variety”.

Starting from Zhejiang Satellite TV’s 2017 “The Birth of Actors”, all major platforms have begun to lay out the field. Last year, in addition to “The birth of the actor”, the sequel “I am an actor” continues to plow in the professional field. In addition, iQiyi also followed her own S-class variety “The Character of the Actor” and tried to combine it with the hot idol draft.

To this year, in addition to the two old players of Zhejiang Satellite TV and Iqiyi, Tencent Youku is also unwilling to leave behind with their new work. Even CCTV has expressed its interest in this field with practical actions.

The same topic is bursting red After that, it is not new to produce multiple homogenizations in China, but it is concentrated in this way.Outbreaks in short periods are rare. There is no such effect. It is not only the production side to follow the trend and imitation, but the multi-level and multi-level reasons.

First, the actor’s struggle

China has a large population base, and there are many artists trained in major art schools every year. If you count the net red and anchors that you have grown wildly on major online platforms, this number will be even more difficult. Estimate.

FUNJI(ID:FUNJIdata)I once did a statistic, based on the data of all the film and sound works that can be found online, I can find a total of < /span>67076Famous artists, including actors who have participated in film and television and left their names in the credits22727 people.

22727What is the concept of people?

A general audience who pays attention to film and television works will not know more than 250 actors, which means that almost one person per 100 actors can make an impression on the audience.

In addition, the head flow gathering effect that has been winning in recent years, and the strengthening of control after the 900 million incidents, whether it is a freshman who just graduated or a drama that has been silent for many years, has been feeling more and more in recent years. The more urgently you desire exposure.

It is obviously not enough to rely on the filming opportunities of film and television dramas in such a pressing environment. In 2019, all the domestic film and television works (including those that have not been broadcast), the total number of participating actors is only 3378. People, that is to say, there are nearly 20,000 people who have not played this year.

The actors are so strong Under the demand for exposure, the new category of performance variety has great appeal. Not only the actors and newcomers, but also the traffic stars hope to emerge in the show, the old actors also hope to find more opportunities here. Because played a dramaOr film, the input and output of the variety show in the exposure effect is too high, and compared to other programs, the performance category does not require artists to deliberately show the individual settings, only need to show strong enough The business capabilities are ok, relatively more realistic and easier.

From the perspective of the program, the topic of performance variety is also friendly enough. Due to the pressure on the supply side of the actor, the range and cost of the variety selection is even more advantageous than other old-fashioned variety that has formed a routine. Compared with other niche variety shows (such as hip-hop, rap), the actor variety is due to the rich corpus of film and television works and the sufficient reserve of actors, to eliminate the problem of insufficient material in the minority type variety.

Second, the impact of the short video era

In 2019, one side was economically cold, while one side was short video. The short video continued to maintain a high growth trend this year, and the number of independent users has reached 640 million. In recent years, with the continuous popularization of smart phones, the growth of the mobile Internet population has slowed down, and all the giants have shifted from acquiring active users to preempting users.

The following picture captures the research report of short video users from Cool Goose User Research Institute –

Data display, Q19 2019 The short-lived video has a much higher growth rate for mobile Internet users than other types, indicating that it is still the hottest slogan at present, and it is changing people’s lives at the fastest speed, and this trend will continue if there is no accident. for a while.

Short video changes not only the viewer’s requirements for the length of the video, but also the pace of content consumption. With the earliest musical.ly bursting in North America, short video content consumption began to officially invade the lives of ordinary people. YouTube first realized that the trend of content consumption is getting faster. In October 2016, it launched video 2x speed playback.

Accelerated content consumption has gradually become the norm, and now The vibrato of 320 million daily users (July 2019 data) is already an important platform for major TV dramas this year. And this rhythm is also changing the production of film and television works. When everyone is accustomed to the content form of the intensive triggering excitement of short video, it will inevitably feel that the information density is insufficient when switching back to traditional film and television dramas.