Jingdong was the first home appliance company signed by Maotai.
Editor’s note: This article is from WeChat public account “Financial Graffiti” (ID: caijingtuya ), the author Stone Jin,edit tuya.
According to the news of the company’s intelligence expert “Financial Graffiti”, Jingdong withdrew from the end of October, a 50% holding of the main body of the Kweichow Moutai affiliate company. The original legal representative of the company was Xiao Huawei, the former vice chairman and general manager of the former Guizhou Moutai Group E-Commerce Co., Ltd., who was arrested on October 8 this year for allegedly accepting bribes.
Tianshichao information shows that Guizhou Ganji Technology Co., Ltd. had many industrial and commercial changes on October 30, and Xiao Huawei was retired as a legal representative; at the same time, Jiangsu Jingdong Bangneng Investment Management Co., Ltd., the investment entity of Jingdong 50% of the shares were transferred to Ningbo Yuji Equity Investment Partnership (Limited Partnership), the latter’s largest shareholder is Xiao Huawei.
Public information shows that Guizhou Moutai Group E-Commerce Co., Ltd. was established in June 2014 with a registered capital of 100 million yuan. It is the only official online operator of Maotai Group. Its main business is to sell Moutai Group through official online. Its wine products. In addition to Moutai Mall and Maotai Micro Mall, it also operates an official flagship store that includes more than a dozen third-party platforms, including Tmall and ICBC.
However, the executives of the above companies were arrested in 2019 for accepting bribes. Among them, on May 24, the People’s Procuratorate of Wanshan District, Tongren City decided to arrest the company’s former director, chairman and legal representative Nie Yong on the basis of suspected bribery; on October 8, the People’s Procuratorate of Wanshan District, Tongren City, according to law Xiao Huawei, the former vice chairman and general manager of the company, made an arrest decision.
September 1 this yearOn the 8th, Guizhou Moutai Group e-commerce company announced in Maotai Mall (emaotai.cn) that from now on, due to the company’s system upgrade, the sales will be suspended from now on, and the recovery time will be at the same time. Until today, the announcement is still on the official website.
After the above-mentioned executives’ “East Window Incident”, it seems reasonable for Jingdong to choose to leave the direct relationship with Moutai Mall on business information.
Before this, the relationship between Maotai Group and JD.com is very close. The cooperation between the two parties began in 2014, and Jingdong Group is the first home appliance company that signed a contract with Maotai. Since 2017, the top leaders of the two sides have started more frequent interactions.
In October 2017, Liu Qiangdong, Chairman and CEO of Jingdong Group, went to Maotai Town to discuss with Maotai Group on brand building, Maofen cultivation, logistics cooperation and financial cooperation. On June 21 this year, Li Baofang, who had just served as chairman of the Maotai Group for more than a month, went to Beijing to exchange views with Liu Qiangdong on further deepening cooperation.
Guizhou Moutai official micro-display, Li Baofang made it clear at the time that “the cooperation between Maotai and JD.com should not be limited to a bottle of Moutai on the Jingdong channel. The two sides need to explore more dimensions and cooperation in a larger space.” It is reflected in four aspects: one is to implement all-product sales and all-round cooperation; the second is to fully optimize the logistics system; the third is to speed up the improvement of e-commerce platform (Note: This refers to improving the operational efficiency and service experience level of Maotai E-commerce platform) Fourth, we must accelerate the process of financial cooperation.
It is worth noting that on September 20 this year, the public service platform for bidding and tendering in Guizhou Province issued the “Guangzhou Moutai National Comprehensive E-commerce Open Merchants Public Notice”, and the short-listed service providers were Tmall and Suning Tesco, and There is no “body figure” of Jingdong.
The investment content of the project shows that “the total supply is 400% of Feitian 53% vol 500ml Kweichow Moutai (with cup), and it is proposed to select 3 service providers. The supply of service providers is in the order of comprehensive ranking. 170 tons, 130 tons, 100 tons respectively.”
The above-mentioned “China Merchants Publicity” also pointed out that “in conjunction with the production and management needs of the merchants, the project will be publicized in batches, and the latter batches will be announced.” As of November 7, the public service platform for tendering and bidding in Guizhou Province did not Publish the latest tender for the corresponding project. This means that if Jingdong fails to win the bid in the past few days, there will not be enough Moutai supply to be sold during the Double Eleven period.
At present, Jingdong’s self-operated Moutai Maotai Sauces flagship store is still holding a number of “Double Eleven”Promotions.