Glory and Xiaomi are directly competing for the target, and the public opinion battles of both sides have never stopped.
Glory and Xiaomi’s public opinion battles have been endless. Most of them have been in the mobile phone field. Since the release of the wisdom screen, the TV has become a battleground between the two sides.
On November 5th, Xiaomi released the Xiaomi TV 5 series, including the Xiaomi TV 5 and 5 Pro models. The whole series supports 8K decoding. Xiao Xiaoshuang, general manager of Xiaomi TV Department, said that this may be the best quality millet. TV”. Just two days later, Xiong Junmin, vice president (product) of the glory business department, opened on Weibo, saying that the video decoding capability of glory is more powerful. The reason why the 8K decoding is not used for publicity is because the current film source is limited. On the technical level, Xiong Junmin said that the “the gap is very obvious”, Xiaomi TV 5 Pro only supports USB2.0 interface, “How to broadcast high-rate video?” In contrast, Glory Smart Screen supports USB3.0. interface.
In addition, he also pointed out that only dozens of TVs of Friends of the company support this technology, and the newly launched products of the same 2,999 yuan (Mille TV 5) also do not have MEMC (Dynamic Picture Compensation Technology), “all high-end “I really don’t shout slogans myself.” It is worth mentioning that previously, Xiong Junmin once said on Weibo , MEMC is the watershed of high and low end products, currently does not support MEMC technology on the market. The products are basically low-end machines.
Although, glory has removed the platform of Xiaomi TV, but the situation of glory and wisdom screen is not very good. Although it has adopted a number of eye-catching new technologies, the price has dropped by 800 yuan and fell below 3,000 yuan in two months.
There was a dispute between the two categories around TV. At the beginning of the glory wisdom screen, in addition to the Hongmeng system, the most attractive thing is nothing more than no switch advertising. This feature was quickly welcomed by many users, and some manufacturers expressed their willingness to follow up. However, Xiaomi, which currently has the largest domestic TV shipments, has made it clear that it will not follow suit.
Lu Weibing, vice president of Xiaomi Group and general manager of Redmi brand, said in an interview that this is the marketing package of glory. “Glory has stolen the concept and said that the wake-up of the screen is turned on. The glory of the smart screen is 24 seconds. Are we looking at a logo, or is it good to see an advertisement?”
The head of Xiaomi TV Li Xiaoshuang said more directly: “Glory is a new player in the TV industry. Glory said that I have no advertisements, in fact, because advertising requires users, and glory is now no users. If I am a new brand, I will also say no boot ads.”
After finishing the Xiaomi TV Pro 5, Xiong Junmin did not let Xiaomi’s mobile phone. In addition to TV, Xiaomi TV 5 Pro also released the industry’s first 100 million pixel mobile phone Xiaomi CC9 Pro. On the authoritative camera evaluation websiteDxOMark, the CC9 Pro exclusive version of the rear camera level and Mate30 Pro tied for first, both 121 points .
Xiong Junmin forwarded a microblog, which said that the 100 million pixels of Xiaomi CC9 Pro are overstated. Actually, due to the use of a four-in-one pixel Bayer array, the daily use is actually 27 million pixels. In the forwarded message, Xiong Junmin wrote: “The mobile phone circle circulated a word this year’ pixel is not the higher the better, the lens is not as good as possible, I agree, the number is not It is equal to experience. It is really good to experience well, the direction is wrong, the faster you run, the more disaster.” Poured a cold water for Xiaomi’s new machine.
The two sides have different choices at the product level. On the one hand, there are restrictions on the technology and strength of the manufacturers. Xiaomi uses a 100 million-pixel camera as an example. Xiaomi’s algorithm is not as powerful as Huawei. In order to catch up with Huawei on the camera, Xiaomi uses a higher-pixel lens to achieve the same score as the Huawei Mate 30 Pro on the rear camera.
Although glory ridicules Xiaomi ‘pixels are not as high as possible, the lens is not as good as possible’, but in fact, Huawei has followed the same way to catch up with Samsung and Apple. Although it is the world’s top camera phone, Apple’s iPhone 11 Pro Max has only three rear cameras, and the main camera is only 12 million pixels. In contrast, Huawei The Mate 30 Pro is four-shot rear, with a main camera of 40 megapixels. The reason for this difference is that Huawei’s algorithm is not as good as Apple’s and needs to be complemented by hardware.
On the other hand, there are also different routes, and there is no such thing as a high score.
Take the choice of boot ads as an example. Xiaomi pursues extreme efficiency in production, supply and marketing, thus achieving high cost performance and opening the market. Since the pursuit of cost-effective, it is difficult to give up such an important piece of revenue from the start-up advertising.
Glory wisdom screen is positioning high-end, want to break into the TV market. In fact, Samsung, Sony and other manufacturers who have the right to speak on high-end TVs have no high-end products. At the same time, as a newcomer to the TV industry, glory needs to give some highlights that make the user experience significantly better, and at the same time easy to promote.