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1st

“How do I evaluate a man who spends 50,000 yuan to buy a house in Hegang, Heilongjiang, and post the whole live broadcast?” This question, from the hot search last night, went straight to this morning (November 7) Hot search first, like the highest heat of 45 million+.

At this time, Hegang’s government took two steps, and Hegang was even more red. The first is to set this benevolent as a model, and this idea coincides with the hot search for the first answer –

It’s good to build a social security network.

With strong tax breaks (which are not taxed anyway, it is better to avoid newcomers). Optimize municipal services.

Call the team to take a few small fresh promotional videos, the loneliness of modern people, and the slight warmth. By the way, add the preferential policy to the video and say.

It’s even better to form a special community.

Revitalize.

Hegang, a city that does not need words to warm the city.

There is a more crucial second step: to introduce a brand housing company and build a real estate in Hegang. Note that it is not even necessary to introduce a large number of developers to fully develop Hegang, but to develop a real estate through a brand housing company.

2nd

I used to chat with the president of a listed real estate company. He said: “Everyone said that investment is not Shanhaiguan, but I think the opportunity in the Northeast is very big. I want to go to the northeast city layout.”

I said: “Like you are a listed company, you don’t really have any fame. No matter how you do it, you will find it hard to get a place in the Chinese real estate market. If you want to lay out in the northeast city, your brand will also be out. No. The best way now is to take a piece of land in Hegang, develop real estate, and build a real estate.”

“Why? First, I intuitively feel that if you go now, the government will welcome you. Second, you are safe and cannot lose money. It is difficult to make big money by this, but it will definitely not lose money, because no matter In small cities, no matter whether the population has a serious net outflow, the improved customers still exist. The real demand of Hegang is there.Going in, there is definitely no problem.

3rd

Knowing this question, there are some comments mentioned below: Although Hegang is very backward, he is now repairing the high-speed rail. After the high-speed train is open to traffic, it takes only two hours to get to Harbin; There are also posts. “There is electricity and heating, there is a network, there are restaurants in the lower floors, there are cinemas in the theaters, there are shopping centers, whether it is basic life or general entertainment activities are guaranteed.” Hegang is still a prefecture-level city.

We have mentioned before: Northeast is the region with the highest urbanization rate in China. This is a complicated historical reason. When the Manchukuo State was taken, Japan spent a long time to rule the Northeast and promote the development of urbanization. After the victory of the War of Resistance Against Japanese Aggression, the Northeast was the eldest son of our Republic and took on a large number of Heavy industry. To this day, the Northeast is still the region with the highest urbanization rate in our country.

Hegang must not be the worst city in China. However, from the perspective of public opinion, Hegang is already the worst city, and it is already the bottom. So what is the concept of success in Hegang?

It’s the equivalent of a brand turn-around – it’s the equivalent of you doing “Spring Bamboo Shoots” and “Spring Blossoms” in Shenzhen, which is equivalent to doing a Tomson product in Shanghai. In places where the starting point is very low, even a very normal standard for real estate enterprises to do the standardization of real estate, it must be the best in the local.

In this sense, it is the same meaning to make a new building in Hegang and a soup in Shanghai.

For the company’s brand layout, everyone will think that you can do even Hegang, what other cities can’t you do, and what city do you not understand? You can do well at the bottom of the valley, it must be good.

4th

Everyone likes to hear stories like this: a city that has fallen, like a tree that has been dead for many years, suddenly pulled out two buds.

So, these two steps have been done, and Hegang’s reputation has come out. The government can use these two entry points to let everyone see the real Hegang, rather than Hegang, which is reflected by the media’s colored glasses.