The financial reports of Black Duck in the past two years are not good, the revenue growth is unfavorable, and the net profit continues to decline.
In contrast, the same is to do “duck”, the taste of the taste and Huang Shanghuang has steadily increased, and the entire lo-mei market is continuing to expand at a compound annual growth rate of 17%. At present, these three add up and only account for 16% of the market share of the entire lo-mei industry.
Singing the sound of the dark ducks is endless, commercial Sherlock Holmes have found the reason, and they can’t come up with these arguments: the product is not working, the pricing strategy is wrong, the direct mode is too heavy, or the management is weak. .
In the face of all kinds of remarks above, Zhou Fuyu, the founder of Zhou Hei, is undecided. Even, he said to Tiger Sniff Pro that the situation at the moment is a good thing: “It just dispelled the arrogance of Zhou Heiya in the past few years. It took a moment to let us suffer a little bit of pain and re-emerge. What is the relationship? It doesn’t matter.” p>
In this deep case, we interviewed Zhou Fuyu, the founder of Zhou Black Duck. In an afternoon, he responded to many speculations about Zhou Hei, and restored the cause and effect of Zhou Hei’s growing up.
Let’s just say, the result of Zhou Hei Lao today is because Zhou Fuyu was interested in planting it. If objectively evaluated, historically, his business ideas are not wrong. However, the cruelty of the current consumer goods market competition is not changed by the black duck.
Combined with many external interviews, we present the truth about Zhou Hei.
The formula is out of order?
At the moment, the most serious challenge facing Zhou Black Duck is that the increase in passenger flow cannot keep up with the cost increase.
Such problems are often associated with product aging and consumer burnout. At the same time, there is also a view that Zhou Black Duck’s pricing is too high, “scared” consumers.
If you look closely at the history of Zhou Hei Lao, you will find that a product with a unique taste can gain the right to speak because it means