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Author / Hasswood This article was edited by

As long as there are dozens of pieces, you can “occupy” the female anchor, and you can just call it casually and let her say “my brother is awesome.” This is one of the hottest online game projects in the moment.

The rapid development of the game, which seems to be derived from the game, always seems to be related to the “edge ball.” For example, the hot game live, such as the current is flowing from undercurrent to the beginning of the game.

It’s not a new concept to accompany the game. As early as 2017, the app and the app have already made hundreds of millions of waters. The entry of the three major game platforms, betta, tiger teeth and tentacle, will bring the high-profile platform anchor back to reality, even directly to the user.

Even a little-known network red female anchor, playing with an hour is only a few dozen, which is a great temptation for male users of the live platform.

MCN and the guild will obviously not miss this big opportunity. In order to promote the new business, Ye Hui, the person in charge of the batfish association, can’t wait for the 24-hour ambassador’s Amway. People – “After just half a month, another boss sent 1000 orders, a blue sea!”

In March of this year, the tentacle began to accompany the recruitment; in May, Huya announced the sharing system; in October, the fighting fish went online to accompany the business. Compared with the APP, such as the game, the fishing dog, etc., the live broadcast platform such as Betta Fish and Tigers has over 100 million monthly activities and 200+ ARPPU. The advantage is obvious. The huge and high-quality paying user group also means that Behind the live broadcast platform, there are more potential “bosses” (to accompany consumers), and it is not difficult to attract more anchors with the influence of the platform.

At the same time, the original millions of small and medium anchors of the live broadcast platform are potential to accompany the anchor, compared toThe heart APP used a million years of accumulation in two years to play without losing. The intervention of the live broadcast platform has also brought about a guild system that is not available to the vertical platform, and recruits and constrains the anchors with more powerful means.

With the support of the heart, the accompanying coffee, companionship and other platforms, the anchors have joined the recruitment group of the betta and the tiger, and the companion platform whose core assets are continuously lost is also chronically dying.

Visible, the landing platform of the live broadcast platform, magnified the single business model of the accompanying play platform, the low platform, the large amount of order outflow, and the fatal problems of weak control. In 2018, the app with more than 500 million financing and plans to hit a billion-dollar scale of income, but gradually disappeared in 2019. After checking the business information, the company was found to have no financing for a companion platform since 2019.

Accompanied by the platform to accelerate into the winter.

Can you really make money with the game?

If it is said that 2018 is a year of fun, then 2019 is likely to be a year of change.

In February 2018, Yueyue Dog announced the completion of RMB 200 million C round financing;

In March 2018, it was tens of millions of dollars invested by IDG Capital, with a valuation of $100 million;

In July 2018, accompanied by the platform “Fighting Chicken E-sports” completed a $15 million Series A financing, plus companionship, blade esports, hunting, companionship…. New players are constantly increasing, and the scale of 10 billion is being sought by analysts.

But in 2019, the market for accompanying games dropped sharply, and no one accompanied the platform to get financing. Playing with the platform seems to be no longer a good business.

The annual flow of water released in 2017 is more than 500 million RMB; in June 2018,More than announced that its monthly flow exceeded 200 million yuan. The running water is really high, but the profits you get from the heart are not necessarily impressive.

According to the editorial department, the most direct benefit of the companion platform comes from the fees charged to users and accompanying games.

Compared with the heart, fishing dog, hunting tour, etc., the companion of the app is 20% – 10% for the user to place the order, 10% for the play. Because of the order time of the accompanying play, the number of orders and the running water are unstable, so the companion platform only draws 20% of the order, and there will be no additional income.

For example, Siqi, who is more than happy, has never taken the initiative to marry the boss. She compares the Buddhism system, because she has less time to take orders and earns only a few hundred dollars each month.

Compared with the 4-6 percent of the live platform gifts, the proportion of companion platforms is really much less. Even if the platform is less, the large-scale order outflow is serious, and the order that the platform can really make is probably only 30%.

Full-time play with Xiaoqian earned 5,500 yuan in the past month. She told the reliable editorial department that she only had 1,000 yuan in income through the transaction. This is still the case that she will not take the initiative to ask for the WeChat Alipay channel. Many bosses are used to sending 500 red envelopes directly to WeChat and looking for her to play games.

If you play with the anchor to take the initiative to circumvent the platform to smuggle the transaction, you can only draw more orders than the heart–the user accounts for hundreds of millions of dollars of water, not necessarily used for consumption.

The frequent occurrence of over-the-counter transactions will also encourage events such as gambling.

With love and telling the reliable editorial department, her girlfriend will pick up some “yellow singles”, which need to be tacit.

Although the yellow-related orders occurred off-site, if it is difficult to say how much responsibility the platform has to bear from establishing a contact with the platform, many companion platforms have been laid off for some time for unknown reasons, and obviously the risk has always existed.

In fact, the order is small, the commission is low, and the money behind the yellow is pointing to the service. And this is not just a heart, it is the pain point of all the platforms. It seems that it is not easy to rely on playing to support the tens of billions of markets.

The live platform is strong.

I have no time to think about how to break the game.