This article reprints spontaneous combustion Finance (ID: rancaijing) author: Zhao Lei editor: Wei Jia
“Knowing has become a place where I can read stories on weekdays, not where I used to find answers.”
After registering for six years, the old user McGee has not been asking questions for a long time. Before 2016, he asked questions five to six times a month. In the past two years, although he has opened more knowledge, he has almost no purpose. He just looks at some of the praises that the algorithm recommends to him.
These answers are very interesting and story-telling, but they are almost non-professional. “Just as a pastime after a meal”, in McGee’s view, knowing the attributes of a high-quality question-and-answer community is becoming more and more dilute, professional The content is still there, but it is drowned in the massive “XXX is what kind of experience”.
“This is normal. More people like to watch rich and interesting experiences than professional content. When you bury your head for three hours to write a high-quality answer, you find that the number of praises is not as good as one. The word is shaking, and it is estimated that I can’t afford to answer any more,” McGon said.
The old users who grew up with this batch of content communities are losing their former enthusiasm for participation. Before the sunset of the B-station for 5 years, it was a barrage madman, in every All-Star video in the G-Ghost Zone of Station B. They have left their own “footprint”, but now, he has rarely participated in the barrage interaction. In his words, when everyone has no brains, the feeling is no longer a conscience, but a mediocrity. .
The chairman of the station B, Chen Rui, once said many times, “We have to maintain the niche characteristics of station B. If station B becomes popular, it will be mediocre.” With more and more people pouring into the B station, in addition to the “smell” of the barrage culture, all aspects of the B station are quietly changing. “Although it is getting richer, it has become very common.” A little disappointed.
B station, Zhihu, Weibo, Hupu, Xiaohongshu… These Internet content communities are most criticized by old users, which is the gradual dilution of the “community atmosphere”. A large number of new users are pouring in, and the algorithm is widely recommended. Use, in the relationship chain and content in the two directions to eat away the original community foundation, and the ultimate point of these changes is two words – cash.
“Everyone wants to be a small, beautiful and unique product, but the premise of making a product is to have money to live.