The increasingly competitive bubble water market will have another member next year. Coca-Cola announced on Thursday that it will launch a new bubble water brand AHA in March 2020. You know, this is Coca-Cola’s first new drink in more than 10 years. The brand, a new brand recently, is the Gold Peak, which was launched in 2006.
AHA has 8 mixed flavors: lime + watermelon, citrus + green tea, apple + ginger, strawberry + cucumber, black cherry + coffee, orange + grapefruit, blueberry + pomegranate, peach + honey. Coca-Cola said that these flavors were carefully selected from a test of 800 candidate tastes and 50 combinations, with 30 milligrams of caffeine in each of the black cherry + coffee and citrus + green tea flavors. Of course, in order to allow consumers to drink with confidence, all tastes are free of calories and calories.
Nelson’s data shows that Coca-Cola’s sales of sparkling water in North America increased by 27% in 2018. “As the fastest growing category, flavored sparkling water is a market segment where we must redouble our efforts,” said Vice President, Drinking Water, Coca-Cola Celina Li is at a Statement states that “AHA is our gamble in this category.”
Seasoned sparkling water is favored by a new generation of consumers because of its low calorie and rich taste. La Croix is the leader in the bubble water market in North America, but with the rise of new brands such as Spindrift, its market share In the continuous decline, Pepsi acquired IZZE a few years ago and Bubly in 2018. The fast-growing Bubly is believed to soon become the next billion-dollar brand. Next year, with AHA, La Croix will probably not be more Better.
After the decline in sales of traditional colas, Coca-Cola has been expanding its beverage portfolio, and Coke Energy, already sold in Europe, will also land in the US market in January 2020.
The map and the map are from: Coca-Cola