According to QuestMobile’s “2019 Advertising Insight Report” recently, in September 2019, the number of active users in the sinking market (three cities and below) has exceeded 600 million.
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New report: The peak of advertising traffic in the sinking market has passed, and the “discount” is more attractive
QuestMobile’s recently released “2019 Advertising Insight Report” shows that in September 2019, the number of active users in the sinking market (three cities and below) has exceeded 600 million; the total retail sales of rural consumer goods has increased by 8.9% year-on-year. Above the urban areas, there is still room for expansion in the sinking consumer market. However, the peak of advertising traffic in the sinking market has passed, and the market has entered a stage of deep cultivation based on regional characteristics.
In this regard, the report pointed out that there are four magic weapons in the market for sinking and sinking. They are: hardware entry close to users, short video content form, platform brand endorsement and acquaintance relationship chain. The data shows that Huawei, OPPO, and vivo have covered 50% of the sinking market, and are still growing, becoming an important entry point for close to and sinking users. In addition, brand endorsement needs to have a certain influence, forming symbolic consumption, such as vibrato.
At the same time, ad creatives include…
Editor’s comment: It should be noted that the sinking market is a regional market, that is, national brands, regional strong brands and foreign high-quality brands coexist, and the competition is fierce. And, sinking users…
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