The community service of the “Agricultural Innovation Circle” is transforming the traditional agricultural product trading model.
It is learnt that the farmer service community “Agricultural Innovation Circle” has received 5 million yuan in angel round financing. The investors are Tongcheng Capital and Tongcheng Zhongchuang Jincheng Fund. The founder of “Nongchuang Circle” Sunun said that this round of financing was mainly used for business development in the national market, including the establishment of offices in various cities.
“Agricultural Entrepreneurship Circle” was established in 2016. It consists of more than 20 regional farmer cluster platforms such as Jiangsu Farming Alliance (Community), Anhui Agricultural Union, Shandong Agricultural Innovation Circle, etc., with a total membership of 20 More than 10,000 people, of which 90% are new agricultural subjects planting more than 100 acres. The main business of the “Agricultural Innovation Circle” is divided into two major sections:
1. Connect farmers and various agricultural operators, build social platforms for information exchange and resource exchange, and provide various agricultural industry chain services, including the introduction of new varieties, efficient varieties, and agricultural capital agricultural machinery. Centralized procurement, creative packaging design of agricultural products, and docking of agricultural product marketing channels.
At present, the platform’s own agricultural group has reached more than 3,000, which is mainly maintained and managed by Sunong and agricultural opinion leaders in various places. The group buying service of the “Agricultural Innovation Circle” is transforming the agency model of traditional agricultural products trading, and some communities have also cooperated with many leading brands. For example, the largest Jiangsu large farming alliance (community) has attracted domestic agricultural machinery and agricultural resources including Sinochem Agriculture, Sinochem Fertilizer, DJI Plant Protection UAV, Jifei Technology, CCCC Remote Sensing, Foton Lovol, Tianyu Sunshine, etc. More than 100 head brands in the field.
These communities created by the “Agricultural Entrepreneurship Circle” bring annual membership fee income of 1 million to 2 million yuan; by establishing various trading platforms for farmers and agricultural enterprises, the “Agricultural Entrepreneurship Circle” Earned a net profit of several million yuan last year.
2. Open up the agricultural product supply chain, connect farmers and various retail platforms, and provide agricultural product supply. Sunong pointed out that the traditional method for the retail platform to obtain the supply of agricultural products is to rely on buyers. The disadvantages of this are that the professional level of the buyers is not uniform and the uncertainty is high, resulting in uneven levels of supply quality and increasing the management cost of the platform. The “agricultural circle” has a large community of farmers, and the trust of members in the community is high, so it can provide a more stable and higher quality supply for retail platforms, saving them a lot of costs. By finding sales channels for farmers and providing sources of supply for retail platforms, according to the transaction volume, the “agricultural innovation circle” can obtain a certain percentage of commission income.
At present, the main business of the “agricultural innovation circle” is concentrated in three regions: Jiangsu, Anhui and Shandong. Sunong said that in the future, they will focus on provinces with large arable land and developed agriculture to develop new businesses. In addition, the “Agricultural Innovation Circle” will also try to open up new channels for the sales of agricultural products and agricultural resources. To this end, Sunong put forward a method called “Inter-industry Alliance”, which provides agricultural products required by the catering, retail, manufacturing and other industries.Products, forming sales cooperation between agriculture and different industries.
(Source of cover image: Pxhere)