China’s market sales experienced the smallest year-on-year decline.

Editor’s note: This article comes from “ Future Car Daily ” (WeChat public account ID: auto-time), author: NIU Xiao Tong.

Author | Niu Xiaotong

Edit | Xu Yang

The global auto market is down, and Japanese cars are relatively strong in the global car series, but compared to Toyota and Honda, the situation of Nissan, which is also one of the three giants of Japanese cars, is not ideal.

The latest sales data released by Nissan shows that in October, Nissan ’s global sales were about 406,000 units, a year-on-year decrease of 9.2%; from January to October, the cumulative global sales were about 4.3 million units, a 7.8% year-on-year decrease.

Nissan’s financial report shows that in the first half of fiscal 2019, Nissan Motors achieved revenue of 50331 billion yen (about 324.8 billion yuan), a year-on-year decrease of 9.6%; operating profit of 31.6 billion yen (about 2 billion yuan) , A year-on-year decline of 85%. According to the financial report, Nissan’s forecast for 2019 sales is reduced by 5.4% to 5.24 million units, which means that in the last two months of 2019, Nissan needs to achieve sales of about 940,000 units to achieve this year’s sales target.

Specifically, Nissan has experienced a decline in sales in major markets including Japan, Europe, North America, and China. In October, Nissan sold about 30,000 units in the Japanese domestic market, a year-on-year decrease of 29.9%. From January to October, the cumulative sales volume was 497,000 units, a 6.8% decrease year-on-year. In North America, October sales were about 137,000 units, a year-on-year decrease. 6.8%, the cumulative sales of about 1.48 million units in January-October, down 8.4% year-on-year; the European market ’s sales volume fell the most, with about 37,000 units sold in October, a year-on-year decline of 21.2%, and cumulative sales of about 474,000 units from January to October. A year-on-year decline of 19.7%.

The best-performing sales data is the Chinese market, with about 139,000 units sold in October, down 2.1% year-on-year, and cumulative sales of about 1.23 million units from January to October, down 0.6% year-on-year, the smallest decline in the global market.

To cope with the decline in sales this year, Nissan is reorganizing from the management level. On December 1, Nissan launched a new leadership team, and 53-year-old Uchida took over as Nissan CEO. Uchida has already started Adjust the company through layoffs, etc. At the same time, according to foreign media reports, Nissan, Renault and Mitsubishi Alliance have reached an agreement to establish a new joint venture to strengthen the alliance.


I am Niu Xiaotong, author of Future Automobile Daily. I follow the dynamics of the automobile and mobility fields, and welcome news and exchanges. My WeChat is NEXT0117, please add your name, title and company.

Nissan suffered a global decline in sales and China became the best performing market