The world is really happening.
From Amoy Girl to Anchor in All Categories
Everything is about choice.
Via’s fate was changed by a phone call, which also sent her to the air outlet, and took the express train of live e-commerce.
In May 2016, Taobao Xiao Er called Weiya who was on vacation and asked her if she would like to broadcast live on Taobao. Prior to this, Wei Ya was the owner of seven offline clothing stores in Xi’an. With fashionable dressing and fluent words, each store was profitable at that time. In 2012, Wei Ya and her husband Dong Haifeng closed all lines. Go to the store and choose to be a girl.
The start was not smooth, and even said that it was a bit tragic. “In the double 11 of 2014, 10 million were sold but 6 million were lost. Two apartments in Guangzhou were also sold.” Wei Ya told Tiger Sniff. So after receiving the call, in order to divert the shop, Wei Ya did not hesitate to choose to join, and became the first batch of Taobao girls to be converted to Taobao anchor.
On May 21, 2016, Wei Ya started her first live broadcast at the resort. At that time, there were only 5,000 viewers. During the two-hour live broadcast, Wei Ya chatted and shared with fans throughout the journey. Soaring, and no miracle occurred.
“It was very difficult at the beginning. There was no traffic and no goods.” Wei ’s assistant Qi Er told Tiger Sniff that when Wei Ya just started broadcasting for a month, Qi Er assisted Wei ’s live broadcast. At first, Wei Ya’s live room was mainly clothing, but it could not be updated daily. “I often panic, because many people will ask you what you are shopping for today, if there are any new products.”
We accidentally ate a cake in the live broadcast room. Someone in the barrage asked if the cake was available, so the team tried to contact the merchant and asked if they could link to the product.
In the end, the Vija team bought 1,000 cakes at a price 5 yuan cheaper than the lowest price.