The subsidiary, “Shenyou Technology”, was established and later wholly-owned.
Since its establishment in 2002, Shenyou Technology has released the National Bank version of the popular Nintendo consoles and handhelds, including GBA and 3DS. Its final product was Nintendo ’s 3DS XL handheld. After that, Shenyou never launched a hardware product. The Wii series of National Bank version’s fetal death and the complete mute of Switch have made players to the mainland of Nintendo. Lost confidence in strategy.
At the same time, according to multiple game media reports, in Nintendo’s 2017 financial report, the function of “Shenyou Technology” has been changed from “company procurement, commissioned production and sales” to “software development”, which is in the Nintendo Group The role played in the game has also changed from “sales” to “development.”
According to the knowledge of the game media polygon, Nintendo did not launch the National Bank version of the Switch on the one hand because of the larger host market in Europe and the United States. Nintendo can’t come up with a good solution for the localization and review of the situation.
The problem of localization was well resolved after Tencent’s intervention. As one of the world’s largest game companies, Tencent is rooted in the Chinese mainland market and has a deeper understanding of client (PC) and mobile game users.
At the same time, Tencent’s extensive experience in overseas game products in the past can also help Nintendo launch game products in mainland China more smoothly. For Tencent itself, it also has enough motivation to work with Nintendo to promote the development of the domestic console game industry.
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A piece of cake that has not been touched
According to the “Global Game Market Report 2019” released by third-party research firm Newzoo, affected by the issue of last year ’s version suspension, the growth rate of the Chinese game market has slowed, while the United States, on the other hand, is strongly driven by console games Next, the gaming industry’s revenue will surpass China this year and return to the number one in the world.
“The current generation of consoles is coming to an end, which means that the installation of XboxOne and PlayStation4 has now reached its peak. Nintendo Switch’s upcoming new models will continue to help Switch sales. These factors, plus The trend of the business model shifting to “Game as a Service” will transform 2019Global console games revenue increased to 47.9 billion U.S. dollars, a year-on-year increase of 13.4%. “Wrote the report.
Game market size distribution and forecast
According to Newzoo’s prediction, mobile games will maintain a strong growth rate from 2018 to 2022, squeezing PC game market share, but console games will not be affected, and will occupy more than the global game market in the next few years. 30% of the market share.
But this cake, which is close to one-third of the entire gaming market, is hardly available to Chinese companies.
According to the China Game Industry Report (GPC) and IDC’s “China Game Industry Report 2019-June 2019”, mobile games continue to grow rapidly in the Chinese game market, squeezing client and web games. , Console games and stand-alone games, the proportion of console games in the overall market fell from 0.5% in the 2018 report to 0.4%.
Now that the market is deserted, countless game companies and teams seeing opportunities are pouring in. As a supplement to console games in the 5G era, cloud games have gained a lot of attention this year, and in China, game and cloud service giants such as Tencent, Netease, Huawei have already entered the game, and products are ready to be released. On the other hand, in terms of game content, excellent stand-alone and independent game works such as “Aishi” and “Chinese-style Parents” have emerged endlessly in the past two years. Chinese game companies including Tencent are also attacking 3A-level console games. . Changes are happening little by little, and Nintendo, which hosts one of the “Three Houses”, has re-entered mainland China after many years, which is proof that it has witnessed these changes.